Jeff owns a small digital media business and wanted to pursue new marketing ideas to increase clients and income. He had eight potential marketing ideas but didn't have time to pursue all of them. The assistant helped Jeff evaluate the options over three meetings. They discussed goals and criteria. Lower priority options were eliminated. The assistant provided written summaries of their discussions and analysis. They used a prioritization grid and numerical ratings to further evaluate the remaining options against Jeff's criteria. The top option was clear, and Jeff felt the structured process helped him make the right decision to meet his objectives.