The student worked with a partner to create a marketing plan for an attorney client. They conducted surveys and interviews to gather research. They analyzed the data and wrote a marketing plan with sections on SWOT analysis, client analysis, objectives, positioning strategy, and recommendations. They presented the 45-minute plan to the client, who was happy with the work and wrote a letter of recommendation. The project provided valuable real-world experience for the students.

1. I was privileged to work along with a fellow Liberty marketing student in writing an in-
depth marketing plan for an attorney in Northern Virginia. We were entrusted by the Liberty
University School of Business to meet with the client, create, and present a marketing plan to a
valued client of the Dean. For confidentiality purposes, the details of the client and our research
will be left out.
The first phase of this project was primarily focused on research and obtaining qualitative
date. We generated three different surveys for each group including consumers, pastors, and
lawyers. Once the surveys were completed, face-to-face and phone interviews were conducted.
All of the interviews were planned and executed by me and my partner.
After the interview stage was complete, my partner and I began analyzing the data and
identifying findings relevant to our project deliverables. Soon after, we began writing the
Marketing Plan. The document contained major components such as a SWOT analysis, Client
analysis, Marketing Objectives, Goals, Point of Difference, Positioning Strategy,
Recommendations, and a Roll-out Proposal. Mentorship and in-person meetings with business
professors were provided to give guidance and tips in order to successfully create a substantive
marketing plan the client was depending on.
Our final stage of this project was delivering the plan in a presentation. The formal
presentation lasted 45 minutes. The purpose of the meeting was to present our findings from the
primary and secondary research and give recommendations for the future marketing campaign of
her business. Afterwards, the client had the opportunity to ask questions and comment on our
work. The questions were answered, and the client left the meeting with a clear step-by-step
marketing plan ready to implement.
Through this hands-on experience, I was able to use book knowledge learned in previous
business classes in a practical, real-world situation. This was rare learning experience for a
business student; I learned more from this experience than any business class. The client was
extremely happy with our work and has written a letter of recommendation.