Marketing Technology, The Next Big Thing by Lluís Font @lluisfont

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This document discusses emerging trends in marketing technology. It describes how inbound marketing, content marketing, marketing automation tools, and lead scoring can be used together in an integrated lead generation process. It then discusses proximity marketing and moment marketing, which use location data and real-time events to target ads. Finally, it introduces neuromarketing and neurosales as the next revolution, using scientific methods like neuroscience to predict campaign success.

By Luis Font @lluisfont
MARKETING
THE NEXT BIG THING
TECHNOLOGY

4
INBOUND MARKETING
BLOG
LANDING
WHITEPAPERS - EBOOKS
VIDEO
FORMS TARGET
LIST
LEAD NURTURING WORKFLOW
MARKETING AUTOMATION TOOL
LEAD SCORING PROCESS
LEAD
QUALIFIED!
SUCCESS
MQL
GREAT CONTENT

5
BD 1
BD 2
SEGMENTACION
POR CAMPAÑAS
BD 3
EQUIPO
COMERCIAL
REUNION
LLAMADA A CLIENTE NUEVO
O CLIENTE ACTUAL
EMAIL MARKETING WORKFLOW
LLAMADAPRIORITY B
LEAD
PRIORITY A - LEAD
ABIERTO, CLICK,
RESPUESTA
“SI QUIERO UNA OFERTA”
PREPARAR
PROPUESTA
PRESENTACION
SEGUIMIENTO
COMERCIAL
OFERTA
GANADA!
SEGUIMIENTO
COMERCIAL
“NO”
DEFINITIVO
“ME LO
TENGO QUE PENSAR”
BD 3
E-MAIL MARKETING Y “COLD CALLING”

7
TODO TRABAJANDO JUNTO
BASE DE DATOS
OUTBOUND
INBOUND
SEARCH TARGET CLIENTS
WEB
CRM SALES PROCESS
LLAMADA
LEAD NURTURING
LEAD SCORING
MQL
RESPUESTA
MQL
RESPUESTA
BASE DE DATOS INBOUND
SIN RESPUESTA
SQL
SOCIAL SELLING
NO INTERESADO
MAS ADELANTE
LEAD NURTURING
SALES ENABLEMENT

8
INCREIBLES
DOS TENDENCIAS BASADAS EN
TECNOLOGIAS DE MARKETING

11
rocks because markets vary
Average Rain
MARKET MARKET
Average Extreme
conditions
MARKET MARKET
Average Sport
match
MARKET MARKET
Average Good
weather
MARKET MARKET
Home
delivery
Home
insurance
Women’s
apparel
Getaways
grows with
sports matches
+15%
grows with rain
+20%
grows with
extreme
conditions
+9%
grows with
good weather
at destination
+10%
Gambling affected by
sports
Flights affected by bank
holidays, weather
Taxi and transport
affected by weather, traffic
Retail same day delivery,
creates an opportunity to
market retail goods in Real
Time
*Ask us for other studies
MOMENT MARKETING

12
Weather
conditions and
forecasts
Sporting events and
game highlights
Special calendar days,
holidays, payroll
schedules, credit card
schedules
Stock markets indices,
Foreign currency
exchange rates, gas prices
Concerts, conferences and
tradeshows
Television schedules
CRM
Integrations
Set Ads or
Posts on Social
platforms
Adapt Bids
on Adwords
AD-networks,
A/B Platforms,
And many more...
PUSH email
campaigns
API
Custom
Integrations
RTB
MOMENT MARKETING

13
LA REVOLUCIÓN MÁS GRANDE
ESTA POR LLEGAR…

15
✅ Método absolutamente científico
✅ Permite predecir el éxito de las
campañas antes de lanzarlas
✅ Tendrá un coste razonable
PNL
PSICOLOGIA
ANTROPOLOGIA
SEMIOTICA
NEURO MARKETING/VENTAS
NEURO MARKETING

16
CLAVES
✅ LA TECNOLOGIA MOVERA EL MARKETING
✅ TODO SERA MEDIBLE
✅ SELECCIONAR LAS TECNOLOGIAS
ADECUADAS PARA NUESTRA EMPRESA SE
CONVERTIRA EN FUNDAMENTAL
✅ LOS DINOSAURIOS INTENTARAN
RELENTIZAR EL PROCESO
✅ ALGUNAS ESCUELAS DE NEGOCIO
DEBERAN REINVENTARSE O DEJAR DE
IMPARTIR MARKETING

17
HE VENIDO A VENDER MI LIBRO J
luis@agilesales.pro

AL FINAL DEL AÑO LO QUE
CUENTAN SON LOS RESULTADOS
18

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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

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Marketing Technology, The Next Big Thing by Lluís Font @lluisfont

1. By Luis Font @lluisfont MARKETING THE NEXT BIG THING TECHNOLOGY

2. 2

3. 3

4. 4 INBOUND MARKETING BLOG LANDING WHITEPAPERS - EBOOKS VIDEO FORMS TARGET LIST LEAD NURTURING WORKFLOW MARKETING AUTOMATION TOOL LEAD SCORING PROCESS LEAD QUALIFIED! SUCCESS MQL GREAT CONTENT

5. 5 BD 1 BD 2 SEGMENTACION POR CAMPAÑAS BD 3 EQUIPO COMERCIAL REUNION LLAMADA A CLIENTE NUEVO O CLIENTE ACTUAL EMAIL MARKETING WORKFLOW LLAMADAPRIORITY B LEAD PRIORITY A - LEAD ABIERTO, CLICK, RESPUESTA “SI QUIERO UNA OFERTA” PREPARAR PROPUESTA PRESENTACION SEGUIMIENTO COMERCIAL OFERTA GANADA! SEGUIMIENTO COMERCIAL “NO” DEFINITIVO “ME LO TENGO QUE PENSAR” BD 3 E-MAIL MARKETING Y “COLD CALLING”

6. 6 SOCIAL SELLING SQL –CONVERTED ACCOUNT • SEARCH PROFILE • ANALYZE • HAVE FRIENDS IN COMMON ? • FOLLOW • LIKE • MENTION • COMMENT • INTRODUCTION FROM CONTACT • PERSONALIZED INVITATION • CONTACT ASKING FOR CALL, DEMO, MEETINGSEARCH TARGET CLIENTS TARGET LIST SOCIAL SELLING SUCCESS PROFILE ANALYSIS SOCIAL ENGAGEMENT INVITATION SENT INVITATION ACCEPTED CONTACT SUCCEFUL Cuidado con las herramientas automáticas en Linkedin…

7. 7 TODO TRABAJANDO JUNTO BASE DE DATOS OUTBOUND INBOUND SEARCH TARGET CLIENTS WEB CRM SALES PROCESS LLAMADA LEAD NURTURING LEAD SCORING MQL RESPUESTA MQL RESPUESTA BASE DE DATOS INBOUND SIN RESPUESTA SQL SOCIAL SELLING NO INTERESADO MAS ADELANTE LEAD NURTURING SALES ENABLEMENT

8. 8 INCREIBLES DOS TENDENCIAS BASADAS EN TECNOLOGIAS DE MARKETING

9. 9 PROXIMITY MARKETING

10. 10 PROXIMITY MARKETING

11. 11 rocks because markets vary Average Rain MARKET MARKET Average Extreme conditions MARKET MARKET Average Sport match MARKET MARKET Average Good weather MARKET MARKET Home delivery Home insurance Women’s apparel Getaways grows with sports matches +15% grows with rain +20% grows with extreme conditions +9% grows with good weather at destination +10% Gambling affected by sports Flights affected by bank holidays, weather Taxi and transport affected by weather, traffic Retail same day delivery, creates an opportunity to market retail goods in Real Time *Ask us for other studies MOMENT MARKETING

12. 12 Weather conditions and forecasts Sporting events and game highlights Special calendar days, holidays, payroll schedules, credit card schedules Stock markets indices, Foreign currency exchange rates, gas prices Concerts, conferences and tradeshows Television schedules CRM Integrations Set Ads or Posts on Social platforms Adapt Bids on Adwords AD-networks, A/B Platforms, And many more... PUSH email campaigns API Custom Integrations RTB MOMENT MARKETING

13. 13 LA REVOLUCIÓN MÁS GRANDE ESTA POR LLEGAR…

14. 14 Neuro Marketing Neuro Ventas

15. 15 ✅ Método absolutamente científico ✅ Permite predecir el éxito de las campañas antes de lanzarlas ✅ Tendrá un coste razonable PNL PSICOLOGIA ANTROPOLOGIA SEMIOTICA NEURO MARKETING/VENTAS NEURO MARKETING

16. 16 CLAVES ✅ LA TECNOLOGIA MOVERA EL MARKETING ✅ TODO SERA MEDIBLE ✅ SELECCIONAR LAS TECNOLOGIAS ADECUADAS PARA NUESTRA EMPRESA SE CONVERTIRA EN FUNDAMENTAL ✅ LOS DINOSAURIOS INTENTARAN RELENTIZAR EL PROCESO ✅ ALGUNAS ESCUELAS DE NEGOCIO DEBERAN REINVENTARSE O DEJAR DE IMPARTIR MARKETING

17. 17 HE VENIDO A VENDER MI LIBRO J luis@agilesales.pro

18. AL FINAL DEL AÑO LO QUE CUENTAN SON LOS RESULTADOS 18

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