Marketing shapes consumer needs and wants in several ways. Marketers actively influence consumers' demands through advertising and promotion that plant ideas to make consumers feel they need certain products. For example, advertisements highlighting discounts can encourage people to buy products they didn't originally need. Marketers also shape needs through rewards programs, as seen in a supermarket chain that uses awards to incentivize bulk purchases and create perceived needs among customers. While basic human needs are influenced by geographic and cultural factors, marketers effectively stimulate wants and demand above true needs through persuasive marketing communication strategies.

1. Q. Marketing shapes consumer needs and wants, Give your opinion about it. If Yes
or No give your argument.
Answer: I opine the fact completely and support that marketing really shapes consumer needs
and wants in every possible way. With the rapid improvement in marketing, there is an strong
argument, which is marketing shapes the needs and wants or marketing reflects the needs and
wants of customers. The term “marketing” is derived from the English word “market”, and mean
activity in the market. However, marketing as a system of economic activity. The main thing in
marketing is dual and complementary approach. On the one hand, it is thorough and
comprehensive review of market demand, tastes and needs, focus on their production, targeting
products. On the other hand – an active influence on the market and the existing demand, the
formation of the needs and buying preferences. Scientific definition of marketing in the next
way: “Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large.” The needs of people are conformable and complex: there are physiological needs for
food, clothing, security, social needs in spiritual intimacy, influence, affection, and personal
needs in knowledge and self-expression. They form the efforts of advertising agencies, and
emanate from human nature. If the need is not satisfied, then the person feels deprived and
unhappy. Moreover, the more need means the more person experiences with the inability to
satisfy it. Dissatisfied with it person will be able to do one of two things: either will find an
object that can satisfy the need, or try to suppress own desire. Here is the simple explanation.
Marketing create needs and wants means when the product drives and determine the needs and
wants of consumer. It’s like when the product is in the market the marketers make the product as
their needs and wants. Sometimes the product is something new and people never think before.
The company use heavy pull and push strategy in shape the needs and wants. While marketing
merely reflects the needs and wants of consumers means the marketers just make the product that
peoples need and want, and don’t push or force the consumer to buy their product, because it is
something they need and want. The need and want people have is different in every country.
People in Indonesia that doesn’t have winter doesn’t need a fireplace or shovels, while in Canada
those kind of stuff is very important, and they need it when winter comes. Also Americans, their
basic needs, their physiological needs are hamburger, bread, heater in their buildings, while
Malaysian needs rice, and don’t need heater. That’s the example how the geographic effects the
human needs and wants.
Argument : I have analyzed it one by one, doing some research, trying to understand what
marketing really is, and think about some arguments that explain statements, marketing shapes
needs and wants or not. Nowadays, technology rapidly developed and marketers have learns how
to make the product become the consumer needs and wants. They plant some thoughts in
consumers mind that point them to need then buy their product. There are many ways to create
needs and wants. Through marketing communication mix, such as advertisements. They try to
stimulate human thoughts by using attractive color, sound, and words. For example, when
consumer sees the discounts products from the advertisement and buy it even they originally

2. don’t need the product. Maybe they never think that they need or want the product, but marketers
did it. They make consumers think that they need it. For example, when consumer saw the
discounts products from the advertisement and buy it even they originally don’t need the
product. Maybe they never think that they need or want the product, but marketers did it. They
make consumers think that they need it. Shape the consumer needs also can be because of awards
Another example is, One of the largest retail stores, Hypermart, uses this way to increase the
needs of their costumer. In this case, they shape the needs to get more profit from the potential
buyers. Hypermart, automatically, has made their custumers, even they generally don’t really
need or don’t need to buy the products on their retail store, but because of the awards, or for
getting the awards that they would get if they frequently buy in large amount, they would make
purchase in Hypermart. Thus, based on all above stated information we could come to the
conclusion that marketing creates and satisfies needs