The document outlines the research process and its key components. It discusses the steps involved, which include defining the problem, developing a research design, executing the design through data collection, analyzing the data, and presenting results. Environmental factors can also impact marketing research by revolutionizing data collection methods, creating legal issues around privacy, posing challenges of expanding to global markets, and leading businesses to focus more on research's strategic implications.

1. THE RESEARCH PROCESS

2. Summary
I/ Definition of research process
II/ The components of the process
III/ Factors than can affect marketing research

3. What’s the research process
The research process have a lot of steps , you have to start from
the problem itself so you can find the right solution, this help us to
gather and learn new informations. It's important to do it for
taking a final decision. Environmental factors have a major and a
very important role , they can affect the whole research .

4. Phases information research process
Determination of
information research
problem
Development of
appropriate
research Design
Execution of the
research Design
Communication
of the results

5. Step 1: Determine and clarify management’s
information needs
Step 2: Redefine the decision problem as a
research problem
Step 3 : Establish research objectives and
determine the value of the information

6. Step 4 : Determine and evaluate the research
Design and Data sources
Step 5 : Determine the Sample Plan and
Sample size
Step 6: Determine the Measurement Issues and
Scales

7. Step 7 : Collect and Process Data
Step 8: Analyse Data
Step 9: Transform Data structures into
information

8. Step 10 : Prepare and Present the Final Report
to management

9. Factors than can affect marketing research
Environmental Factors impact on marketing research
Internet and e-commerce -Revolutionizing the methods of collecting Data and
information
Gatekeeper technologies and data privacy legislation -Advenced telecommunication technologies that allow a
person to screen incoming contact messages from other
people or organisations
Global market expansion -Creating multicultural interaction problems, opportunities
and questions for marketing decision makers as well as new
language and measurement challenges for researchers
Marketing research as a strategy -Leading businsses to reposition marketing research activities
with more emphasis on strategical implications