This document outlines a marketing plan with the following key points:
1. The plan proposes building a brand through developing a logo, website, social media presence, and local promotions.
2. Objectives include completing the logo, website, and social media setup within 2 months, and print and promotions within 3 months.
3. Goals are set for social media followers on each platform and number of print articles and billboards.
1. What is behind the growth in photo sharinga.The growth o.docx
Marketing Quote Guide for Building a Brand
1. Marketing Quote
1. Overview
2. My Ideas
a. BuildingaBrand
i. Logo
ii. Website
iii. Businesscards
iv. Signage
b. Settingupsocial mediaandgaininganaudience
i. Facebook
ii. Twitter
iii. Instagram
iv. Youtube
v. Soundcloud
c. Promotingthe brand
i. Radio
ii. Billboards
iii. Local Djs
iv. Print(f5 andother costeffective options)
3. Objectives-WhatandWhen
a. Logo and colorscheme builtandsignedoff.Use aLocal graphic designer
b. Website builtandsignedoff.Use local webdesigner
c. All Social mediasetup,consistency of brandingthroughout.Gainasmanyfollowersas
possible. I’ll handlethis
d. Create promotionopportunitiesviaprint,billboardsandradio. I’ll handle this.
4. Measurementof results
a. Clean,distinctive,Logothatwill be recognizedinthe Midwestreignandthe nationally.
b. Workingwebpage that transferstoall devicesandhasthe SEO for1st
page search
results.
c. Social mediafollowergoals
i. Facebook750
ii. Twitter250
iii. Instagram175
iv. Youtube 100
v. Google plus
d. Promotions
i. One printarticle
ii. One bill board
2. 5. Value toclient
a. The strengthof yourbrand will give youstayingpowerinthe industry.
b. Strongsocial mediawill providelow costinteractionandexposure toyourfans
6. Timing
a. Goal of finishingLogo,Websiteandsocial mediain2months.Printand promotionsin 3.
Months 4-6 meetingonce a weekinaconsultive role.
7. MethodologyandOptions
a. I’ll source the vendersanddirectthe dayto day communications.Weeklyupdatesand
signoff approval byyou before anymoneyisspentordesignsfinalized.
8. Termsand Conditions
a. Fees
b. PaymentTerms
c. Expense terms
d. OtherConditions
9. Acceptance