The document outlines a marketing course that will teach students to establish elements of the marketing mix and use segmentation to position a company in the market. The course contains three units that will cover an introduction to marketing, the market, and the marketing mix. The introduction to marketing unit will discuss the importance, evolution, functions, and process of marketing as well as types of marketing. The market unit will cover types of markets, segmentation, and positioning. Finally, the marketing mix unit will address the key elements of product, price, place, and promotion.

1. MARKETING
M.M. VERÓNICA BOLAÑOS

2. THE STUDENT WILL STABLISH THE ELEMENTS OF
THE MARKETING MIX, USING SEGMENTATION
ELEMENTS TO POSITION THE COMPANY IN THE
MARKTE
OBJECTIVE

3. 1. INTRODUCTION TO MARKETIG
2. THE MARKET
3. MARKETING MIX
UNITS

4. INTRODUCTION TO MARKETING
▸ The importance of marketing
▸ Marketing evolution
▸ Marketing functions
▸ Marketing process
▸ Types of marketing

5. THE MARKET
▸ Types of markets
▸ Marketing segmentation
▸ Market positioning

6. MARKETING MIX
▸ Marketing mix
▸ Product
▸ Price
▸ Place
▸ Promotion

7. KNOW HOW TO DO 40%
KNOWLEDGE 30%
TO BE 30%
EVALUATION

8. RULES IN CLASS
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