The document discusses a care kit that contains first aid supplies. It summarizes studies showing medical students and health science students have inadequate first aid knowledge. The care kit aims to address this issue by providing an affordable, portable first aid kit. Research was conducted through surveys finding most people are willing to buy a care kit and are aware of their importance, though few currently carry one. The document outlines marketing strategies like segmentation targeting youth, and positioning the kit as useful during emergencies. It also discusses the care kit product line, pricing, and promotional activities.

1. CARE KIT
Jab Care Kit Ho Saath…..
To Darne ki kya Baat

3.  Founder: Dr. Matthew Joseph , 1878
 Manufacture : Johnson And Johnson ,1888
 Companies : Be Smart Get Prepared, Swiss Safe ,Surviveware,
 Study :
 A Study on knowledge regarding first aid among undergraduate medical
students by Chaitalli A. Gore , Sruthi Sankare , Swati Maiya in 2017 , state
that First aid knowledge among medical students needs improvement , Level of
knowledge improve with increase in terms but this was not sufficient and more
training should be given to all medical students on first aid and basic life support
.
 A study on knowledge and attitude of First Aid Skills among Health
Science Students at Taibah University by Amal Salem Alhejaili And
Shorooq in 2016 , showed that the inadequate knowledge about first aid and
lack the main concept and technique of first aid among female medical students
.
Literature Review

4. PORTER MODEL PESTLE MODEL
Competition
Rivalry
Moderate
Threat of New
Entrant
High
Bargainin
g Power
of
Supplier
Moderate
Threats of
Substitutes
Moderate
Bargainin
g Power of
Buyer
Moderate
Mode
Politica
l
Accepta
nce
Economi
calCost
Effective
Techno
logical
can
Purchas
e Online
Social
Preventiv
e
Measure
Legal
Accepta
nce
Environ
mental
kit is eco-
friendly

5. SWOT ANALYSIS
• Acceptance
of product
among
customers
• Social
awareness
towards
health
• Brand Image• Cost effective
• Easy to carry
• Eco-friendly
Strength Weakness
ThreatOpportunit
y

6. Research Approach - Qualitative Approach
Sampling Technique - Quota Sampling
Sample Size – 100 sample (Age 18-40 )
Tool – Questionnaire ( questionnaire for
survey.docx
RESEARCH METHODOLOGY

7. 46%
54%
PEOPLE CARRY
SAFTEY KIT
PEOPLE NOT
CARRY SAFTEY
KIT
GRAPH SHOWING No. OF
PEOPLE WHO CARRY &
DO NOT CARRY SAFETY
KIT
84%
16%
People willing to
buy care kit
people are not
willing to buy care
kit
GRAPH SHOWING No.
OF PEOPLE WHO ARE
WILLING TO BUY & NOT
BUY CARE KIT
DATA ANALYSIS
84%
16%
people are aware
of saftey kit
people are not
aware of saftey kit
GRAPH SHOWING
AWARENESS OF SAFETY
KIT AMONG PEOPLE

8. 52%
48%
Total Male
Total Female
GRAPH SHOWING TOTAL
MALE & FEMALE
48%
41%
Males willing to take Care Kit
Females willing to take Care
Kit
GRAPH SHOWING No. OF
MALES & FEMALES WILLING
TO TAKE CARE KIT

9. CONSUMER BEHAVIOUR
UNDERSTANDING
CONSUMMER
BEHAVIOUR
Demographics
Regulatory
policy
To protect
Consumers
Marketing strategy
To satisfy target
Markets
Purchase and
Use Behaviour

10.  SEGMENTATION - Niche MARKETING
 TARGETING - YOUTH ( AGE 20 - 30 )
 POSITIONING -
1. Response when there is no responder
2. Protect your people you care about
3. Accidents are unexpected
4. Time is of the essence
5. Small injuries can become big injuries
STP

11. CARE KIT LEVELS
Augmented product
1.Customer care services
2.Ambulatory Services
3. Online delivery
Actual product
CARE KIT
Features:-
1.Healing
2.Prevent vomiting
3.Prevent STD
4.Location map of hospitals
5.Low cost
Core product
1.1.Safety
2.Social awareness
3.prevention

12. Consumer
product
Non -
Durable
Unsought
goods
CARE KIT

13. CARE KIT’S PRODUCT LINE AND MIX
P
R
O
D
U
C
T
L
I
N
E
PRODUCT MIX
GENERAL
CARE KIT
CARE KIT
FOR MEN
CARE KIT
FOR
WOMEN
CARE
AMBULATORT
Y SERVICS
CARE
INSURANCE
SERVICES
CARE
TRAUMA
SERVICES

14. Product Design

15. Brand

16. SALES
Low
COSTS
low
PROFITS
Negative
MARKETIN
G
OBJECTIVE
Create
product
Awareness
DISTRIBUTI
ON
Selective
CARE KIT ‘ & PLC
CARE
KIT

17. PRICING
METHOD USED : MARKUP PRICING
PARTICULARS AMOUNT
Product cost 35,00,000
Salary (10 persons) 31,80,000
Rent (office& warehouse) 3,00,000
Promotion 10,00,000
Other expenses 5,00,000
TOTAL 84,80,000

18. PRICING
PRICE = COST + PROFIT
 Cost per unit = 170
 Profit per unit = 29
 Price per unit = 199 (* including GST)

19. PROMOTION
care kit video.mp4
Home | The Care Kit Foundation
marketing assignment: care kit - YouTube

20. Business Card Facebook Page

21. ADVERTISEMENT
air purifier.mp4
first aid kit.mp4
healthy drink.mp4
smoking.mp4