This document discusses moral dilemmas around price gouging and internet advertising. It examines price gouging laws and debates on whether price gouging can benefit consumers. It also discusses how internet cookies, pop-ups, and spam work and whether they are ethical forms of advertising. The document concludes that price gouging necessities in emergencies is generally considered unethical, while price increases can incentivize more supply, and that cookies, pop-ups and spam violate user privacy and diminish the usefulness of media without permission.
This document discusses several moral dilemmas related to pricing and internet advertising. It examines the issues of price gouging during emergencies and for necessities versus luxuries. While price gouging may benefit suppliers in the short term, it is considered unethical when done for necessities during states of emergencies. The document also analyzes internet cookies, pop-up ads, and spam and how they are used by marketers but may infringe on consumer privacy and cause annoyance. Though profitable for advertisers, some forms of online advertising like pop-ups have had more negative impacts.
This document discusses various ways that businesses can utilize mobile marketing and text messaging. It provides statistics on smartphone ownership and mobile usage. Examples are given of how retailers, restaurants, manufacturers, and others can build customer databases and engage customers through text messaging campaigns. Suggestions include sending coupons, promotions, recipes, tips and other content to different target audiences. The benefits of a customer outreach program using text messaging to generate new customers and drive repeat visits are also highlighted.
Digital media is transforming how smart marketers attract, engage, and serve customers. Marketers are using tools like email, social media, mobile, and video to have personalized digital dialogues with customers. This allows customers to be engaged across multiple touchpoints to drive sales and build loyalty. Data and technology are also helping marketers better understand customer behavior and personalize interactions.
This document provides a monthly snapshot of trends in marketing, storytelling, and digital culture locally and abroad. It discusses how digital convergence is changing how people relate to illness through smart devices. It also explores how social media demands transparency from brands and how branded content should engage people as human beings rather than demographics. The document then highlights several innovative examples within fashion, medicine, art, commerce, humanitarian efforts, marketing and storytelling that are leveraging new technologies.
This document discusses the opportunities and challenges of mobile marketing and commerce. It notes that mobile devices generate vast amounts of location and behavioral data that can provide insights into people's health, emotions, and moods. However, connecting mobile strategies to traditional channels and ensuring privacy will be important challenges to address. Mobile presents opportunities to reach customers anytime through messaging, apps, and mobile websites, but companies must find simple and secure payment solutions to drive mobile commerce.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses several moral dilemmas related to pricing and internet advertising. It examines the issues of price gouging during emergencies and for necessities versus luxuries. While price gouging may benefit suppliers in the short term, it is considered unethical when done for necessities during states of emergencies. The document also analyzes internet cookies, pop-up ads, and spam and how they are used by marketers but may infringe on consumer privacy and cause annoyance. Though profitable for advertisers, some forms of online advertising like pop-ups have had more negative impacts.
This document discusses various ways that businesses can utilize mobile marketing and text messaging. It provides statistics on smartphone ownership and mobile usage. Examples are given of how retailers, restaurants, manufacturers, and others can build customer databases and engage customers through text messaging campaigns. Suggestions include sending coupons, promotions, recipes, tips and other content to different target audiences. The benefits of a customer outreach program using text messaging to generate new customers and drive repeat visits are also highlighted.
Digital media is transforming how smart marketers attract, engage, and serve customers. Marketers are using tools like email, social media, mobile, and video to have personalized digital dialogues with customers. This allows customers to be engaged across multiple touchpoints to drive sales and build loyalty. Data and technology are also helping marketers better understand customer behavior and personalize interactions.
This document provides a monthly snapshot of trends in marketing, storytelling, and digital culture locally and abroad. It discusses how digital convergence is changing how people relate to illness through smart devices. It also explores how social media demands transparency from brands and how branded content should engage people as human beings rather than demographics. The document then highlights several innovative examples within fashion, medicine, art, commerce, humanitarian efforts, marketing and storytelling that are leveraging new technologies.
This document discusses the opportunities and challenges of mobile marketing and commerce. It notes that mobile devices generate vast amounts of location and behavioral data that can provide insights into people's health, emotions, and moods. However, connecting mobile strategies to traditional channels and ensuring privacy will be important challenges to address. Mobile presents opportunities to reach customers anytime through messaging, apps, and mobile websites, but companies must find simple and secure payment solutions to drive mobile commerce.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Vikings defended their ship through their strength, determination, unity, perseverance, and teamwork. They overcame challenges with speed and never gave up, showing pride in their results.
Design and Implementation of Artificial Neural Networks in Semi-Autonomous Ro...John Lau
This document discusses the design and implementation of artificial neural networks in a semi-autonomous robotic system. It identifies problems with existing ANN implementations and embedding ANNs into robotics. It proposes a methodology using MATLAB, Java, VHDL and a microcontroller to design ANNs for a robotic platform. A prototype system called Heimdrix Type 0 is presented, which integrates software and hardware ANNs to enable functions like object detection, mobility and wireless communication. Future work may include improving ANN scalability and integrating additional sensors, actuators, and algorithms like fuzzy logic and genetic algorithms.
The document presents a design explorer for verification (DEV) tool that uses search engine techniques to provide visibility and accessibility into hardware designs at the functional level of abstraction. The DEV tool extracts metadata from HDL designs and generates hierarchical graphs and path names to allow searching and exploration of design information. It is intended to help verification engineers and ASIC designers better understand complex SoC/SOPC designs. Experimental results demonstrate how the DEV tool can be used to trace signals in a design. Future work is planned to enhance the tool's capabilities and support additional HDL languages.
This document discusses a proposed spin filter device consisting of a ferromagnetic scanning tunneling microscope (STM) tip above a metallic surface containing a Kondo adatom.
The combined effects of the Kondo screening, quantum interference between tunneling paths, and the tip magnetism are studied theoretically. It is found that for certain tip-adatom distances and bias voltages, the tunneling current can be nearly 100% spin polarized, making this a potential spin filter or polarizer.
The conductance formula is derived taking into account the Fano lineshape from quantum interference and the splitting of the Kondo resonance into two spin components from the exchange interaction with the tip. For an optimized configuration, one spin channel is suppressed,
This document discusses several moral dilemmas related to pricing and internet advertising. It examines the issues of price gouging during emergencies and for necessities versus luxuries. While price gouging may benefit suppliers in the short term, it is considered unethical when done for necessities during states of emergencies. The document also analyzes internet cookies, pop-up ads, and spam and how they are used by marketers to gain consumer data and profits, though often at the expense of consumer privacy and annoyance. It questions whether these advertising techniques are morally right ways to market products and services.
Hidden Markov Models for Abnormal Event Processing in Transportation Data Str...John Lau
The document discusses using Hidden Markov Models (HMM) to process transportation data streams and identify abnormal events in real-time. An Event-Driven Architecture is used to decouple the computationally expensive HMM calculations from real-time event processing. The HMM is used to determine time ranges for normal events, and any incoming events outside this range are flagged as abnormal. Experimental results show the approach can accurately detect abnormal events in transportation data streams. Future work involves improving the HMM to detect more specific event types like accidents, and using Map-Reduce to optimize the HMM computations.
Does OMPT cause CAD?
“Lack of Evidence but possibly ~ 1.3 / 100,000 patients”
What are the risk factors for CAD?
“Many including SMT- more in the young”
What are the signs and symptoms?
“Headache, “5DA3N”, Cranial Nerves, UC Instability”
What should be included in consent discussions?
“Worst case, Small odds, Uncertainty, Alternatives”
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
In this project you get idea about what is Viral Marketing and how it impact on buying behavior of consumer at a same time you will get idea whether viral marketing had that much of impact in consumer so that they become impulse buyer..Please comment me whether the given information is helpful to you or not
Why Social Media Matters in an Economic DownturnEric Anderson
Can social media marketing channels provide an antidote to eroding consumer loyalty in an economic downturn? This presentation examines that question and offers 5 practical ways marketers can improve the efficiency of their marketing through social media.
This document provides an overview and agenda for a two-day leadership workshop on digital innovation, technology, and marketing strategy. Day one will cover the impact of technology on business, digital communications strategies, defining objectives, generating audience insights, and using models to integrate technology and ideas. Day two focuses on best practices, key trends, measurement, and optimization. The workshop aims to help attendees understand how technology is changing marketing and delivering practical digital growth strategies for clients.
This document provides an overview and agenda for a two-day masterclass on digital leadership and technology. Day one focuses on integrated digital strategy and how technology impacts business communications and marketing objectives. Attendees will learn how to generate audience insights and ideas that connect with consumers using various strategy models. Day two covers key trends, measurement, and best practices for action. The presenter leads a company focused on providing modern marketing strategy expertise to help marketers address challenges of constant technological change and innovation.
Instead of buying ads, email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.
This slide deck gives a brief overview of inbound marketing.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Digiral marketing bibners guid Book By ankit mohapatraAnkit Mohapatra
Here Ankit Mohapatra One of the great digital marketer in India having 8years of experience want to help new Starter to learn digital marketing and have some basic knowledge before going to advance digital marketing or entering to digital era.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
What drives consumer to go wow nowadays? Business must acknowledge that in 2010, the face of consumer has changed in an extent never seen before!, the presentation offer a view on the consumer trend and how business gel-in to the matter.
This document discusses viral marketing strategies for global competition on the internet. It begins by providing background on how the internet has become a new marketing battlefield and mass media advertising is becoming ineffective. It then defines viral marketing as a technique where information about products or companies is strategically seeded so customers voluntarily spread it to others like a virus. The document outlines six elements of an effective viral marketing strategy, including giving away valuable products/services for free, making the message easy to transfer to others, and taking advantage of existing communication networks. It emphasizes that viral marketing allows companies to gain rapid awareness at low cost through exponential growth as the message is spread person to person.
The All In One Essay Creating Quick Guide HoMichelle Adams
Here are the key points about descriptive statistics:
- Descriptive statistics are used to describe basic features of the data in a study. They provide simple summaries about the sample and the measures.
- The most common types of descriptive statistics are: measures of central tendency (mean, median, mode), measures of variability (range, variance, standard deviation), and measures of position (percentiles).
- Measures of central tendency describe the central or typical values in the data set. The mean is the average and is calculated by adding all values then dividing by the number of values. The median is the middle value when values are arranged from lowest to highest. The mode is the most frequent value.
- Measures of variability
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
The Vikings defended their ship through their strength, determination, unity, perseverance, and teamwork. They overcame challenges with speed and never gave up, showing pride in their results.
Design and Implementation of Artificial Neural Networks in Semi-Autonomous Ro...John Lau
This document discusses the design and implementation of artificial neural networks in a semi-autonomous robotic system. It identifies problems with existing ANN implementations and embedding ANNs into robotics. It proposes a methodology using MATLAB, Java, VHDL and a microcontroller to design ANNs for a robotic platform. A prototype system called Heimdrix Type 0 is presented, which integrates software and hardware ANNs to enable functions like object detection, mobility and wireless communication. Future work may include improving ANN scalability and integrating additional sensors, actuators, and algorithms like fuzzy logic and genetic algorithms.
The document presents a design explorer for verification (DEV) tool that uses search engine techniques to provide visibility and accessibility into hardware designs at the functional level of abstraction. The DEV tool extracts metadata from HDL designs and generates hierarchical graphs and path names to allow searching and exploration of design information. It is intended to help verification engineers and ASIC designers better understand complex SoC/SOPC designs. Experimental results demonstrate how the DEV tool can be used to trace signals in a design. Future work is planned to enhance the tool's capabilities and support additional HDL languages.
This document discusses a proposed spin filter device consisting of a ferromagnetic scanning tunneling microscope (STM) tip above a metallic surface containing a Kondo adatom.
The combined effects of the Kondo screening, quantum interference between tunneling paths, and the tip magnetism are studied theoretically. It is found that for certain tip-adatom distances and bias voltages, the tunneling current can be nearly 100% spin polarized, making this a potential spin filter or polarizer.
The conductance formula is derived taking into account the Fano lineshape from quantum interference and the splitting of the Kondo resonance into two spin components from the exchange interaction with the tip. For an optimized configuration, one spin channel is suppressed,
This document discusses several moral dilemmas related to pricing and internet advertising. It examines the issues of price gouging during emergencies and for necessities versus luxuries. While price gouging may benefit suppliers in the short term, it is considered unethical when done for necessities during states of emergencies. The document also analyzes internet cookies, pop-up ads, and spam and how they are used by marketers to gain consumer data and profits, though often at the expense of consumer privacy and annoyance. It questions whether these advertising techniques are morally right ways to market products and services.
Hidden Markov Models for Abnormal Event Processing in Transportation Data Str...John Lau
The document discusses using Hidden Markov Models (HMM) to process transportation data streams and identify abnormal events in real-time. An Event-Driven Architecture is used to decouple the computationally expensive HMM calculations from real-time event processing. The HMM is used to determine time ranges for normal events, and any incoming events outside this range are flagged as abnormal. Experimental results show the approach can accurately detect abnormal events in transportation data streams. Future work involves improving the HMM to detect more specific event types like accidents, and using Map-Reduce to optimize the HMM computations.
Does OMPT cause CAD?
“Lack of Evidence but possibly ~ 1.3 / 100,000 patients”
What are the risk factors for CAD?
“Many including SMT- more in the young”
What are the signs and symptoms?
“Headache, “5DA3N”, Cranial Nerves, UC Instability”
What should be included in consent discussions?
“Worst case, Small odds, Uncertainty, Alternatives”
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
In this project you get idea about what is Viral Marketing and how it impact on buying behavior of consumer at a same time you will get idea whether viral marketing had that much of impact in consumer so that they become impulse buyer..Please comment me whether the given information is helpful to you or not
Why Social Media Matters in an Economic DownturnEric Anderson
Can social media marketing channels provide an antidote to eroding consumer loyalty in an economic downturn? This presentation examines that question and offers 5 practical ways marketers can improve the efficiency of their marketing through social media.
This document provides an overview and agenda for a two-day leadership workshop on digital innovation, technology, and marketing strategy. Day one will cover the impact of technology on business, digital communications strategies, defining objectives, generating audience insights, and using models to integrate technology and ideas. Day two focuses on best practices, key trends, measurement, and optimization. The workshop aims to help attendees understand how technology is changing marketing and delivering practical digital growth strategies for clients.
This document provides an overview and agenda for a two-day masterclass on digital leadership and technology. Day one focuses on integrated digital strategy and how technology impacts business communications and marketing objectives. Attendees will learn how to generate audience insights and ideas that connect with consumers using various strategy models. Day two covers key trends, measurement, and best practices for action. The presenter leads a company focused on providing modern marketing strategy expertise to help marketers address challenges of constant technological change and innovation.
Instead of buying ads, email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.
This slide deck gives a brief overview of inbound marketing.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Digiral marketing bibners guid Book By ankit mohapatraAnkit Mohapatra
Here Ankit Mohapatra One of the great digital marketer in India having 8years of experience want to help new Starter to learn digital marketing and have some basic knowledge before going to advance digital marketing or entering to digital era.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
What drives consumer to go wow nowadays? Business must acknowledge that in 2010, the face of consumer has changed in an extent never seen before!, the presentation offer a view on the consumer trend and how business gel-in to the matter.
This document discusses viral marketing strategies for global competition on the internet. It begins by providing background on how the internet has become a new marketing battlefield and mass media advertising is becoming ineffective. It then defines viral marketing as a technique where information about products or companies is strategically seeded so customers voluntarily spread it to others like a virus. The document outlines six elements of an effective viral marketing strategy, including giving away valuable products/services for free, making the message easy to transfer to others, and taking advantage of existing communication networks. It emphasizes that viral marketing allows companies to gain rapid awareness at low cost through exponential growth as the message is spread person to person.
The All In One Essay Creating Quick Guide HoMichelle Adams
Here are the key points about descriptive statistics:
- Descriptive statistics are used to describe basic features of the data in a study. They provide simple summaries about the sample and the measures.
- The most common types of descriptive statistics are: measures of central tendency (mean, median, mode), measures of variability (range, variance, standard deviation), and measures of position (percentiles).
- Measures of central tendency describe the central or typical values in the data set. The mean is the average and is calculated by adding all values then dividing by the number of values. The median is the middle value when values are arranged from lowest to highest. The mode is the most frequent value.
- Measures of variability
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
The document discusses advertising concepts, definitions, objectives, techniques, forms, and ethics. It provides information on advertising agencies, campaigns, and effectiveness models like AIDA. Some key points include:
- Advertising aims to persuade audiences to purchase products/services or take action.
- Objectives include increasing awareness, sales, market share, and brand recognition.
- Common techniques are repetition, endorsements, emotional appeals, and association.
- Campaigns involve coordinated messages across media over time to achieve objectives.
- Agencies help create, plan, and manage campaigns for advertisers.
- Effectiveness models like AIDA describe the customer journey from awareness to action.
The effect of communication on consumer behaviourBijo Joseph
This document discusses how companies use various communication methods to influence consumer behavior and promote products. It outlines word-of-mouth marketing, advertising techniques like branding and appealing to peer groups, email campaigns, contracts, and infomercials. The goal of these communications is to get consumers to purchase goods, though too much contact can annoy customers. Effective marketing communication also considers the sender, receiver, message, medium, and feedback in the process.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long...
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3. What is Price Gouging?
Under the law, evidence of price gouging was explained as follows: the law compares the
price of the commodity or service to the average price charged over the 30 day period prior
to the declared state of emergency. If there is a “gross disparity” between the prior price
and the current charge then it is price gouging.
Some might believe that price gouging is when suppliers are benefiting from a short-term
change in the demand curve or when prices rise higher than what a consumer wants to pay
or considers fair or reasonable.
Basically, it is an increase in prices that are not justified after a supply or demand shock
during an emergency.
4. Price Gouging: State of Emergency
Florida Statute 501.160 states – it is unlawful
during a state of emergency to sell, lease,
offer to sell, or offer for lease commodities,
dwelling units, or self-storage facilities for
an amount that grossly exceed the average
price of the commodity the thirty days
before the declaration of the state of
emergency unless the seller can show
increases in its prices or market trends
justifying the price. Examples of necessary
commodities are food, ice, gas, oil and
lumber. This is a civil crime enforced by the
Attorney General, the Department of
Agriculture and Consumer Services and
State Attorney.
6. Can Everyone Benefit?
Most suppliers benefit from price gouging but is
there a positive aspect to price increases during a
hurricane for consumers?
Numerous economists have explained that price gouging is beneficiary to many people, not just the suppliers.
When individuals are concerned about the availability of resources, they stock up and buy as much as they
can. This eventually leads to a shortage of supplies.
Without price gouging laws, suppliers have the incentive to bring goods and services to the affected area so
not only is there more goods, but the increase stops consumers from buying more than they need.
Regardless of price gouging, competition would decrease prices to the most affordable but demanded price.
7. Super Bowl & Hotel Rates
A Saturday night stay at a particular
South beach hotel ran for $99 in the
middle of January. Two weeks later,
during Super Bowl weekend, the same
exact room rented for $800.
Some cities asking companies to refrain from gouging Super Bowl week.
If prices can be held down down, owners believe more tourism will result which will ensure more profit
One might differentiate the difference between price gouging and a supply and demand principle
by determining if one is in a state of emergency and if it is a necessity rather than a luxury.
8. eBay: Secondary iPad Market
Families were in line for
hours to buy up all of the
units and re-sell them for
astronomical prices.
Several units ended up on
eBay auctions selling from
$2,000 - $4,000.
9. Is Price Gouging for Apple iPads Unethical?
Price Gouging for Non-Necessities (Luxuries)
Price gauging for the iPad is based on the supply and demand economic concept.
Electronics are considered luxuries and third type necessities.
Apple followers are willing to pay thousands for the latest gadget.
10. Is Price Gouging for Apple iPads unethical? (cont.)
Price Gouging for Necessities
Price gauging for necessities in a state of emergency is considered unethical.
It’s unethical when suppliers exploit an imbalance in supply in their favor by
selling necessities for new higher prices.
Individuals of all social classes are forced to buy necessities for double or triple the
price.
12. Cookies
Do you like cookies? We have all types of cookies and almost everyone
loves them. Check this one for example:
The cookie in the picture won’t harm you, but the other kind you can’t find in
your oven are the ones that you should really be careful about.
They are called: INTERNET COOKIES
13. What are Internet cookies and how are these
cookies used in your computer?
Cookies are small files downloaded on to your computer whenever you visit a website.
They are used by advertisers to track the users personal info and provide them with types of things the user
likes whenever he or she visits a website.
Next, flashing banners or ads are added to the users website to attract their attention.
14. Why are the
Do we have
marketing firms
any privacy?
using cookies?
Some websites care about people’s
privacy and they will not allow
access to people’s personal data.
However, as soon as someone In order for marketing firms to sell
attempts to keep records or use their products, they have to use
tracking devices on other people, cookies to receive information on the
privacy rights become an issue. websites visited by a user. After
getting this information, they send
flashing banners and ads to the
user’s most visited websites in order
On the other hand, some websites
to attract attention to their products.
that use cookies can lead advertisers
directly to someone’s personal info.
15. How is this helping
the marketing firms Morally right
or advertisers to
or wrong?
gain profits?
By Knowing someones personal Advertising a product is good, but
data, it is easy for an advertiser to tracking someones personal data is
send his ads to the website that the morally wrong. Advertisers are
person visited most. Once they catch making profits out it by sending their
that customers attention, and the flashing banners to the customers
customer click their banners, they and some of these banners might be
start interacting with the customer by false and contain viruses that help
introducing them to their products hackers get personal info.
and making offers to buy their
products.
17. All about Pop Ups
First introduced in the mid 90’s.
Marketers from all over the world started using this method.
They soon became overwhelming and annoying to the
consumers.
Due to the annoyance, pop-blockers were introduced by internet
giants (Yahoo, Google, and Microsoft).
18. What happened to pop-up ads?
Was this a proper way to advertise?
Pop up ads are still around. Pop-up ads began to have a more
However, they are not as annoying as negative impact than it did a positive
before. one.
Some organizations have stopped Many organizations realized this
using them and a lot of software is way of advertising was giving their
currently out that stops these ads. brand/company a negative image.
Marketers and World Wide Web
guru’s have found other ways to
advertise through the internet.
19. What is Spam?
What types of Spam is there?
Spam is the use of electronic While the most widely recognized form of
spam is e-mail spam, the term is applied to
messaging systems (including most
similar abuses in other media:
broadcast media, digital delivery
systems) to send unsolicited bulk Instant messaging spam
Usenet newsgroup spam
messages.
Web search engine spam,
Spam in blogs,
Wiki spam
Online classified ads spam
Mobile phone messaging spam
Internet forum spam
Junk fax transmissions
Social networking spam
Television advertising
File sharing network spam.
20. Spam Marketing. Why?
Spamming remains economically viable because advertisers have no operating costs beyond the management
of their mailing lists, and it is difficult to hold senders accountable for their mass mailings.
Spammers are numerous, and the volume of unsolicited mail has become very high. In the year 2011, the
estimated figure for spam messages is around seven trillion.
Lets say I want to send an advertisement to 1,000,000 “targeted” people:
-To send by regular bulk mail, it could cost around $200,000 - $300,000
-To send by email, it might only cost $1,000
-i.e: the cost to buy a list of email addresses harvested from web sites, mailing lists,
chatrooms, and news groups are a lot cheaper.
Then there are Dictionary Attacks:
-Try a lot of plausible address combinations
-Keeping the ones that don’t bounce back
-Puts added strain (bandwidth) on the network
21. Categorical Imperative
Categorical Moral Imperative Ethical View
-Act guided by moral principles that can at the same time be used as base for a universal
code of law
-Act so that you always treat both yourself and other people as ends in themselves; never
purely as means to an end.
Scenario:
Suppose I have a great new product that I wish to advertise. I send an unsolicited email to a
large group of people knowing that only a tiny fraction is interested. It is not ethical as if
everyone sent spam, it would render email useless. Everyone pays for email access and should
not have their services rendered useless.
22. Rule Utilitarianism Act Utilitarianism
Rule U'litarian Evalua'on: Act U'litarian Evalua'on:
‐We should adopt moral rules which, if followed by everyone, will
lead to the greatest increase in overall happiness. ‐An ac'on is right (or wrong) to the extent that it
increases (or decreases) the total happiness of the
Scenario: Products being adver3sed, where only a small frac3on of affected par'es.
targets are known to be interested.
Scenario:
A product that costs $10 to make, is sold for$25,
purchasers value at $30.
What if only 1% of all small businesses in the US emailed you 1 ‐ (i.e: their derived happiness)
Spam adver'sement per year?
There are 24,000,000 small businesses in America 100 million bulk messages sent cos'ng
those who receive it and are not
interested.
1% => 240,000 emails per year
As a result each of those has $0.01 of
unhappiness ('me wasted).
240,000 / 365 = 657 emails per day for each person
10,000 customers purchase product and get
full happiness.
‐Profit for business = $150,000
So is using Cookies, Pop‐Ups or Spam ethical under Rule U'litarianism? ‐Customer benefit = $300,000 ‐ $250,000
‐No, because the usefulness of these would be very minimal! ‐Unhappiness = 99,990,000 * $0.01 = $999,900
23.
24. Basically.....
Price gouging occurs when the wake of an emergency causes sellers of a certain necessary good to sharply
raise prices beyond a normal specified selling cost.
In the United States, there is no anti-gouging legislation (besides during a state of emergency). Although one
bill has passed the House of Senate focusing on price gouging gasoline.
Some people believe that price gouging is unethical while some economists believe that it can greatly benefit
someone in desperate need.
To an extent, price gouging can serve moral goals by promoting effective allocation of insufficient resources
and reducing shortages during times of emergency, overall creating economic incentives that will lead to
increases of supplies to desperate populations.
When thinking about price gouging, make sure you decipher the difference between a luxury and a necessity.
-We all need water during a hurricane, but are getting super bowl tickets a life or death situation?
25. And.....
When it comes to Internet advertising, it is unethical to make false claims and bait-
and-switch offers.
Cookies, Pop-Ups and Spam all occur without the permission of the receiver and it
is not considered an appropriate or moral way to advertise.
The Internet Advertising Bureau is trying to develop guidelines for a ethical
framework of advertising on the Internet.
Using Cookies, Pop-Ups and Spam are unethical ways to advertise under the rule
utilitarianism because the usefulness of this Internet marketing is very minimal.
When advertising, it’s important to keep the categorical imperative in mind and
keep moral principles in mind at all times.
26. QUIZ TIME !
1. To determine price gouging, the law compares 3. Are Cookies, Pop-ups or Spam ethical under Rule
the price of the commodity or service to the Utilitarianism? Why?
average price charged over how many days
A) Yes, they can be used by anyone, therefore, it is
prior to a state of emergency? ethically allowed
B) No, they would diminish the usefulness that the
A) 7 media used to solicit it
B) 15 C) Yes, it allows anyone to make profits upon use
C) 30 D) No, they would allow equal happiness by all
D) 45 recipients
2. Many economists believe that price gouging can 4. Which forms or means of Internet advertising do
benefit: many receivers find inappropriate or even
deceitful?
A) Suppliers
B) Consumers A) All forms of Internet marketing
C) People in affected areas B) Pop-ups, Spam, and Cookies
D) All of the above C) Email lists you’ve signed up for
D) None