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DURONTO TV | WWW.DURONTO.TV
BOARD OF DIRECTORS
Mr. Md. Shahriar Alam, M.P.
Chairman
Mr. Muhammad Sayeed
Managing Director
Mr. Abhijit Chowdhury
Director
DEFINING OUR TG ( KIDS &
CAREGIVERS)
Kids: 00-14 years Female: Across Ages Male: Papa, Grandpa’s
FPC (FIXED POINT CHART)
All program will start at xx.00 hour or xx.30 hour only
We divided FPC into 4 major hours : SPH (3.00pm-10.00pm), PH
(7.00am-1.00pm) and OPH (12.00am-7.00am), Cinema Hours
(CH)
We have Cinema Hours (PH 1:00pm-3.00pm and SPH 10.00pm-
12.00am)
5-days regular slot per week (same programs on each slot, like
single line) plus weekend slots
Weekend programs will have weekend specials (flagship) plus
popular repeated slots from regular 5-days slots
COMMERCIAL TIME (CT)
STRATEGY
8 Minutes CT per half-hour episode, 16 Minutes CT per hour program
Back-to-back program slots, no BEFORE CT slots
3 MBs for 30-minutes program, 6 Mid-breaks for 60-minutes program
Cinema will have long breaks; ideally 6-7 breaks per cinema
considering cinema length
A lot of break-free programs in off-peak hours, especially during
weekends
BRANDING AND
SPONSORSHIP STRATEGY
Branding / Sponsorship should be started after 90-days of
commercial launch
2 Minutes CT, title branding will be given to the sponsor for 30-
minutes program
6-7 Minutes CT, title branding will be given to the sponsor for
cinema
The logo of the title sponsor will appear after the program name
followed by powered-by sponsor
The title sponsor will get maximum 5-sec tag-on commercial with
each program promo
OUR PROGRAMS
 Program GOLPO SHESHE GHUMER DESHE
 Genre Drama, Fantasy
 Duration 20 Minutes
 Episodes 65
 Target Group Children and their families
 On air time Everyday: 6.30 pm
 Repeat Sun-Thu: 1.00 am
Casting: Syed Hasan Imam, Dilara Zaman, Raisul Islam Asad, Suborna Mustafa,
Khairul Alam Sabuj, Wahida Mallik Jolly, Intekhab Dinar, Shahadat Hossain, Naznin
Hasan Chumki, Shazu Khadem, Dipa Khondokar, Runa Khan, Sushoma Sarkar,
Golpo, Mugdho, Unaisa, Propa, Pot.
Summary: It is a story telling series. Here, parents, grand-parents, uncle/aunts tell
diverse stories and fairy tales from all around the world to children. Many renowned
celebrities have taken part in this series. This show is created to develop the habit
of sleeping timely in children’s mind in a fun way.
Marketing PPT -GM.pptx

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Marketing PPT -GM.pptx

  • 1. DURONTO TV | WWW.DURONTO.TV
  • 2. BOARD OF DIRECTORS Mr. Md. Shahriar Alam, M.P. Chairman Mr. Muhammad Sayeed Managing Director Mr. Abhijit Chowdhury Director
  • 3. DEFINING OUR TG ( KIDS & CAREGIVERS) Kids: 00-14 years Female: Across Ages Male: Papa, Grandpa’s
  • 4. FPC (FIXED POINT CHART) All program will start at xx.00 hour or xx.30 hour only We divided FPC into 4 major hours : SPH (3.00pm-10.00pm), PH (7.00am-1.00pm) and OPH (12.00am-7.00am), Cinema Hours (CH) We have Cinema Hours (PH 1:00pm-3.00pm and SPH 10.00pm- 12.00am) 5-days regular slot per week (same programs on each slot, like single line) plus weekend slots Weekend programs will have weekend specials (flagship) plus popular repeated slots from regular 5-days slots
  • 5. COMMERCIAL TIME (CT) STRATEGY 8 Minutes CT per half-hour episode, 16 Minutes CT per hour program Back-to-back program slots, no BEFORE CT slots 3 MBs for 30-minutes program, 6 Mid-breaks for 60-minutes program Cinema will have long breaks; ideally 6-7 breaks per cinema considering cinema length A lot of break-free programs in off-peak hours, especially during weekends
  • 6. BRANDING AND SPONSORSHIP STRATEGY Branding / Sponsorship should be started after 90-days of commercial launch 2 Minutes CT, title branding will be given to the sponsor for 30- minutes program 6-7 Minutes CT, title branding will be given to the sponsor for cinema The logo of the title sponsor will appear after the program name followed by powered-by sponsor The title sponsor will get maximum 5-sec tag-on commercial with each program promo
  • 7. OUR PROGRAMS  Program GOLPO SHESHE GHUMER DESHE  Genre Drama, Fantasy  Duration 20 Minutes  Episodes 65  Target Group Children and their families  On air time Everyday: 6.30 pm  Repeat Sun-Thu: 1.00 am Casting: Syed Hasan Imam, Dilara Zaman, Raisul Islam Asad, Suborna Mustafa, Khairul Alam Sabuj, Wahida Mallik Jolly, Intekhab Dinar, Shahadat Hossain, Naznin Hasan Chumki, Shazu Khadem, Dipa Khondokar, Runa Khan, Sushoma Sarkar, Golpo, Mugdho, Unaisa, Propa, Pot. Summary: It is a story telling series. Here, parents, grand-parents, uncle/aunts tell diverse stories and fairy tales from all around the world to children. Many renowned celebrities have taken part in this series. This show is created to develop the habit of sleeping timely in children’s mind in a fun way.