Wojtek Kogut has experience marketing to Polish and Romanian communities in the UK from 2007 to 2010. As marketing executive, he managed above and below the line campaigns, launched new services like Cash to Account, and managed stakeholder relationships between companies like Thomas Cook. From 2010 to 2011, he managed CEE markets as marketing manager, focusing on Poland and launching the Lebara Prepaid MasterCard. He created a 2011 campaign using ethnic print, radio, and online advertising to promote the new financial service allowing customers to send money home safely and simply.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A pitch I prepared for the results of my project group in the course "Entrepreneurship & Innovation" at Graduate School of Management, St Petersburg. Essentially, the business idea is an exclusive group purchasing site. The concept was developed during the two weeks long course.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A pitch I prepared for the results of my project group in the course "Entrepreneurship & Innovation" at Graduate School of Management, St Petersburg. Essentially, the business idea is an exclusive group purchasing site. The concept was developed during the two weeks long course.
This year we decided to launch a new study and analyze the availability of factoring products to SME customers via digital channels.
The scope of this year’s analysis is limited to 12 banks and factoring companies, and these are the players that offer online application for domestic factoring in the CEE region.
Please write at cee@smebanking.club to request full study.
Corporate and Business Communication 2009 / 2nd place / Launch of Swedbank in...Baltic PR Awards
Baltic PR Awards 2009
Corporate and Business Communication
2nd PLACE WINNER
Agency: Hill & Knowlton
Client: Swedbank
Check out this presentation video on Youtube: http://tinyurl.com/cf779h
"Going EAST. Challenges and tips to enter new markets. Spotlight on Poland"
1. Different strategies to enter new markets 2. Overview of eCommerce market and size of the opportunity in the CEE region 3. Important factors for customers to be taken into consideration
This year we decided to launch a new study and analyze the availability of factoring products to SME customers via digital channels.
The scope of this year’s analysis is limited to 12 banks and factoring companies, and these are the players that offer online application for domestic factoring in the CEE region.
Please write at cee@smebanking.club to request full study.
Corporate and Business Communication 2009 / 2nd place / Launch of Swedbank in...Baltic PR Awards
Baltic PR Awards 2009
Corporate and Business Communication
2nd PLACE WINNER
Agency: Hill & Knowlton
Client: Swedbank
Check out this presentation video on Youtube: http://tinyurl.com/cf779h
"Going EAST. Challenges and tips to enter new markets. Spotlight on Poland"
1. Different strategies to enter new markets 2. Overview of eCommerce market and size of the opportunity in the CEE region 3. Important factors for customers to be taken into consideration
3. Overview B2C Polish and Romanian Markets expert in customer acquisition using different communication channels Maximising company exposure and visibility towards CEE target groups. Cash to Account – New Service Launch for Polish community in the UK and Jersey Island B2B External Stakeholder Relationship management – Thomas Cook & Going Places The ownership of TC various marketing activities aimed to tighten co-operation between two companies and their customers 3
4. 4 CEE Corridor Management – B2C Core Activities undertaken CEE Community Research Segmentation, Positioning and Targeting Above The Line Communication Communications via ethnic press online display, outdoor Below The Line Communication Event Sponsorship for Polish, Romanian Communities living in the UK New Product Launch for Polish Community in the UK Cash to Account Service – cooperation with NDP, external stakeholders The ownership of Test Activity in Jersey Island
5. 5 Stakeholder Management – B2B Summary of Core Activities ATL Outdoor Display – cobranding Ethnic and Generic Press – bespoke messaging Online Display – ethnic websites, SEO, AdWordSearch Social Media – Facebook Display BTL TC&MG Partnership Press Conference – October 2008 Direct Mail to TC/GP Customer Base TC Conference Events Sponsorships Increase of MG visibility across TC/GP stores Internal marketing for TC staff
7. 7 Overview CEE Market Management: Primary Market: Poland Secondary Markets: Lithuania, Slovakia, Romania Brand Extension into Financial Services: Lebara Prepaid MasterCard – send money home FREE, the safe and simply way
8. Creation of Q1 Campaign in 2o11 8 The campaign was focused on CEE ethnic online and press supported by radio and PR Ethnic DR print has been planned for: Poland, Lithuania/Latvia and Romania Radio–Polish Radio London as a support for the campaign Online–all corridors – especially Poland – wide range of different websites
9. 9 Lebara Prepaid MasterCard: Overview: New Service enabling customers manage their money as well as send funds to their family members Lebara Brand Extension into Financial Services Sector Activities undertaken prior the launch: SPT process Online Survey – Lebara Customer Base Delivery of Marketing Plan Execution of Marketing Plan