The marketing plan aims to create an innovative mind mapping app that analyzes user data to map concepts. The app will allow users to scan documents, extract text, and place it on digital mind maps. Target customers include students, entrepreneurs, and teachers. The freemium strategy will offer basic features for free, with premium subscriptions unlocking additional functionality. The plan estimates 3000 downloads per day, with a $2.50 premium price. Marketing will target students, teachers, and entrepreneurs, with the goal of achieving 35% market share within the first 3 months.

1. Marketing plan
Mimic Mind

2. Goal:
Create a product and show the
world what it wants!!! as the
world doesn’t know what it
wants !!!

3. Market Analysis

4. Attractiveness Rivalry

5. Concept of the app:
❖ Ability to create an innovative mind map based on user data
using an intelligent hierarchy algorithm
❖ Scan required document and identify the text in it and place
it on the document or mindmap

6. Potential Competitors
Mindly
google keep
cam scanner

7. Target Customers
Students
Entrepreneurs
Teachers
Employees

8. Strategy

9. Target Market
Students
Teachers
Entrepreneurs

10. Free+Premium= Freemium

11. Free Premium
• create upto 5 mind
maps on authorised
login
• Access to
handwriting
recognition
• 15 shades of colours
to use on mind maps
• 5 typographic styles
• create unlimited
mind maps
accesible on
various other
devices
• cloud integration
• Hand written mind
maps
• new user centric
designed map
themes

12. Avg. Estimate of
downloads per day
3000

13. Price of premium versions of potential competitors
>$5

14. $ 2.50
Price of Premium version

15. Incentives
10% discount on for new joining on using referral code

16. Expected Market Share in first 3 months of
launch
35% of Total Market share

17. Marketing On

18. Will be available @

19. Thank You

20. Disclaimer:
These slides are created by Naga Srimouli B , as part of
internship under
prof. Sameer Mathur, IIM Lucknow