This marketing plan aims to launch a new app called KAAM in Aurangabad, India. The plan involves: 1) Inviting students from local colleges to the launch event and promoting it through posters and Facebook. 2) Running banner ads in the city center to promote the app. 3) Offering customers referral bonuses and discounts on premium subscriptions to encourage signups and premium upgrades. The plan estimates fixed monthly costs of $2000 and calculates the app needs 500 premium users per month to break even on those costs within the first 2 months of launching.

1. MARKETING PLAN

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12. 20-30

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‘ ’

15. •
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16. Targeted place
Marathwada,
Maharashtra
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•

19. ‘ ’

20. • ?
• ?
• ?

21. PREMIUM VERSION

22. •
•
COST = $4

23. SO THE APP IS…

24. EARN MONEY FROM HERE
AVAILABLE ON

25. • KAAM will be launched at Aurangabad,
capital of Marathwada
• Student from different colleges will be
invited

26. • Launch Program will be promoted
through poster ads in college,
Facebook Page
• Banner Ad at the center of city
Aurangabad

27. • One customer who will make 10 sign in through
his/her referral code will get 1 free premium
coupon

28. 40% off
for first 100 premium customers

30. App will be ruin by
A business analyst
A developer
A designer

31. Total Fixed Cost to ruin app as business
Cost of full time employee (per month) = $600×3 = $1800
Cost of advertisement (per month) = $200
Total Fixed Cost (per month) = $2000

33. BREAK EVEN ANALYSIS
TFC = TOTAL FIXED COST = $2000
PROFIT = $4
SALES (PREMIUM USERS) = ?
TFC ($2000)
SALES =
---------------------------------
PROFIT ($4)
SALES = 500500

34. CONSIDERING 5% OF USERS
BUY PREMIUM PLAN
APP WILL AIM AT REACHING
10000 USERS
IN 2 MONTHS

35. FIRST STEP: 1000 USERS
IN 1 WEEK
SECOND STEP: 10000
USERS
IN 1 MONTH