marketing - VGM Marketing tactics in this presentation

1. Marketing
Overview

2. Did you know that Google makes
500-600 changes to their search
algorithms every year?
Did you know that 89 percent of
consumers turn to Google, Bing
or another search engine to find
information on products, services
or businesses prior to making
purchases?
The web has become, more than anything else, a massive portal
of information. Businesses can leverage this trend by
implementing a content marketing strategy focused on original
articles about their industry.
Moreover, pairing a content marketing campaign with a social media marketing initiative helps businesses further reach consumers
making purchase decisions. According to a recent study by Fleishman-Hillard, 79 percent of consumers said they “Like” or follow
brands on social networks to get more information about the company and its products and services.
Did You Know ?
The web is a massive portal of information

3. Optimized Conversion Rates
KGM tests marketing strategies to increase conversion rates
Why is it Important?
Conversion is better than traffic
Even if your website is search engine optimized, and you are getting
lots of traffic, it probably won’t do much good if this traffic doesn’t
get converted into customers.
Conversion rate optimization is all about creating ease for your potential customers while being persuasive through your
words, design and commitment. A well designed website that is easy to navigate through and has attractive visual elements
and a well executed marketing strategy can do wonders for you when combined with an overall enhanced user experience.
Hence, the audience should be provided with an enhanced user experience and intelligent data-driven marketing approaches
in order to convert traffic into sales.

4. Approximately
1-3 months and thereafter Ongoing
Approximately
5-8 months and thereafter Ongoing
Added As Ongoing Phase, when sufficient
results from Phase Two are accomplished
Our Initial Process
Venture Marketing
Phase 1 Phase 2 Phase 3
Site Optimization Promote and Market Conversion Strategies
Become Competitive Become More Visible Generate More Sales
Including but not limited to: Including but not limited to: Including but not limited to:
Cleaning and Correcting Code
Improving SEO Architecture
Improving Site Speed
Correcting Meta Information
Inbound Marketing
Company Profile Blast
Social Media Blast
PR and Content Marketing
Conversion Rate Optimization
Applied Behavioral Marketing
Card Analytics Marketing
Advanced Social Media Marketing

5. Phase One: Site Optimization
Website optimization produces highly competitive
websites that out perform on every measure: traffic,
speed, conversion rates, sell-throughs, and most
importantly, return on your investment.
Optimizing your website helps improve its relevant content
Some of the Optimization Techniques Are:
Your Website as a Cake
Correcting the Coding of the Website
Correcting Crawling Errors
Improving Website Speed
Improving SEO Architecture
Digital, Social and Content Marketing
Relevant Content
Optimized Website Code
Performance and Speed
Clean & Interactive Design

6. Phase Two: Promote and Market
Next we continue with our hybrid marketing strategies, to organize your
content efforts, promote your website and improve its presence.
This stage helps improve your brand’s presence
Some of the Marketing Techniques Are:
Content and Brand Marketing
Company Visibility Marketing
Personalization & Audience Segmentation
Social Media Marketing
Mobile Channel Marketing

7. Phase Three: Conversion Strategies
When sufficient results are achieved from Phase 1 and 2 we go into our most important
Phase - Conversion Optimization Strategies. This becomes an ongoing phase through
your marketing campaign cycle.
We utilize intelligent data from all sources to create advanced conversion
rate marketing algorithms. These strategies help convert existing flow and
acquire additional qualified traffic.
Some of the marketing strategies in this stage are:
Call To Action Optimization
Time Sensitive Marketing
Data Traffic Driven Optimization
Hot Zone Optimization

8. Expected: Communication Time Line
First Month Second Month
Third Month and Ongoing
Welcome Call
• Project Manager Introduction
• Going Over Initial Profile
• Getting additional Information
After full submission of all documents and activation of data monitoring
Analysis of Current Status
Call With Project Manager When Needed
Monthly or Bi-Monthly Reports
• Results
• Full Marketing Campaign Overview
• Visibility Reports
• Traffic Reports
Current Performance and Traffic
• Full Website Audit
• Analyzing Deficiencies
• Analysis of current traffic
• Overview of company’s current status
• Product and services overview
Detailed Analysis of Competition and Brand
• Full competitive analysis and overview
Baseline Report
• You will receive your first report
• Baseline Result
• Full Website Audit Results
• Competitive Analysis
Phase Marketing Starts
• Our phase marketing module begins

9. contact@kgmvm.com
www.kgmvm.com
Address
KGM Venture Marketing
17822 17th Street 208
Tustin, California 92780