APRIL 2010 MARKETING DEPARTMENT
ACTION PLAN TARGET TIMELINE STATUS Foreign Embassy Sales Blitz New Dealerships/Territories Expansion Country/Embassy  selection Scheduling Presentations Follow-thrus Taiwan AMPA Exhibit Preparation March April 12 – 15 Embassy itinerary finalized c/o Sales. Event preparation have been  done. MB Composite & CJ2A Master Kit Brochure Invitation Letter & Poster Done Please See attachments.
AMPA Taiwan Exhibit Preparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Brochure April 12 - 15 Done
AMPA Taiwan Exhibit Preparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Invitation Letter & Poster April 12 - 15 Done
ACTION PLAN TARGET TIMELINE STATUS Web Advertising New and Improved  Gas Tank  Same as Original Trade publication advertising Supply Line JP Magazine March – April 1 st  Blast 2010-04- 16 2 nd  Blast 2010- 05 - 11 April, June Aug., Oct. 2010 eMail blast layout completed. For blasting/execution. Please see attached materials. Awaiting final Budget clearance c/o Finance.
New and Improved Gas Tank - Same as Original TARGET TIMELINE STATUS New and Improved  Gas Tank  Same as Original March - April Done. Waiting for Go Signal
ACTION PLAN TARGET TIMELINE STATUS D2D" New Service Brand (UPS Door-To-Door Delivery Service) Online/Website  Product Catalogue Webpage Layout •  Photoshoot April Shopping cart/payment gateway Concept layout done and  submitted to DigiMarketing Agency. Photoshoot for the D2D Service  Have been scheduled. To be  Submitted to  Digimarketing by  Batch of 20’s per week.
D2D Online Website Catalog TARGET TIMELINE STATUS Online/Website  Product Catalogue Webpage Layout March - April Done Shopping Cart  Currency Selection Product Search Category User Menu Best Seller List Contact Details  Log In & Registration Product Model Page Site Link Featured Product Page Lists Promo Banner Product Catalog Payment Methods
D2D Online Website Catalog TARGET TIMELINE STATUS Online/Website  Product Catalogue Webpage Layout March - April Done Tabbed Menu for Product Info
ACTION PLAN TARGET TIMELINE STATUS Search Engine Optimization Program (SEO) "Virtual MDJuan Store“ "JOGs" Community/Networking Building Internal Internet Immersion Program  (3 I's) New & Improved MB Gas Tank  Online/Website  Product Catalogue eMail Blasting Social Network Engagement Jan - Feb Jan – Feb Jan – Feb Jan – Feb For development with DigiMarketing Agency. DSD Product catalogue layout developed. For finalization with DigiMarketing Agency.
ACTION PLAN TARGET TIMELINE STATUS eJeepney Proposal Designs Exhibit Paticipation Revised Designs for:  Phil Air Force Boracay Regency Earth Day 2010 Clean Air Motorcade. Istituto Cervantes (Motorcade) April April Proposal Designs Done. Please see attachments.  Material Preparations  for Exhibit. Please see attachements.
Marketing Materials for PhUV TARGET TIMELINE STATUS Earth Day 2010 Clean Air Motorcade. Istituto Cervantes (Motorcade) April Done
Earth Day 2010 Clean Air Motorcade TARGET TIMELINE STATUS Earth Day 2010 Clean Air Motorcade. April Done
Earth Day 2010 Clean Air Motorcade TARGET TIMELINE STATUS Istituto Cervantes (Motorcade) April Done
eJeepney Finalized Design for Boracay Regency TARGET TIMELINE STATUS eJeepney Proposal Designs : Boracay Regency April Done
eJeepney  Design for  PAF Patrol Jeep TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
eJeepney  Design for  PAF Peso Ride TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
eQuad Proposal Design for PAF TARGET TIMELINE Q eQuad Proposal Designs : PAF  April Done
Issues/Concerns/ Initiatives Status Next Steps Creative manpower shortage vis-à-vis Centro Time/task management 4 applicants interviewed but were rejected Coordinate with HR on more applicants

Marketing MPR Report April 2010

  • 1.
  • 2.
    ACTION PLAN TARGETTIMELINE STATUS Foreign Embassy Sales Blitz New Dealerships/Territories Expansion Country/Embassy selection Scheduling Presentations Follow-thrus Taiwan AMPA Exhibit Preparation March April 12 – 15 Embassy itinerary finalized c/o Sales. Event preparation have been done. MB Composite & CJ2A Master Kit Brochure Invitation Letter & Poster Done Please See attachments.
  • 3.
    AMPA Taiwan ExhibitPreparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Brochure April 12 - 15 Done
  • 4.
    AMPA Taiwan ExhibitPreparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Invitation Letter & Poster April 12 - 15 Done
  • 5.
    ACTION PLAN TARGETTIMELINE STATUS Web Advertising New and Improved Gas Tank Same as Original Trade publication advertising Supply Line JP Magazine March – April 1 st Blast 2010-04- 16 2 nd Blast 2010- 05 - 11 April, June Aug., Oct. 2010 eMail blast layout completed. For blasting/execution. Please see attached materials. Awaiting final Budget clearance c/o Finance.
  • 6.
    New and ImprovedGas Tank - Same as Original TARGET TIMELINE STATUS New and Improved Gas Tank Same as Original March - April Done. Waiting for Go Signal
  • 7.
    ACTION PLAN TARGETTIMELINE STATUS D2D" New Service Brand (UPS Door-To-Door Delivery Service) Online/Website Product Catalogue Webpage Layout • Photoshoot April Shopping cart/payment gateway Concept layout done and submitted to DigiMarketing Agency. Photoshoot for the D2D Service Have been scheduled. To be Submitted to Digimarketing by Batch of 20’s per week.
  • 8.
    D2D Online WebsiteCatalog TARGET TIMELINE STATUS Online/Website Product Catalogue Webpage Layout March - April Done Shopping Cart Currency Selection Product Search Category User Menu Best Seller List Contact Details Log In & Registration Product Model Page Site Link Featured Product Page Lists Promo Banner Product Catalog Payment Methods
  • 9.
    D2D Online WebsiteCatalog TARGET TIMELINE STATUS Online/Website Product Catalogue Webpage Layout March - April Done Tabbed Menu for Product Info
  • 10.
    ACTION PLAN TARGETTIMELINE STATUS Search Engine Optimization Program (SEO) "Virtual MDJuan Store“ "JOGs" Community/Networking Building Internal Internet Immersion Program (3 I's) New & Improved MB Gas Tank Online/Website Product Catalogue eMail Blasting Social Network Engagement Jan - Feb Jan – Feb Jan – Feb Jan – Feb For development with DigiMarketing Agency. DSD Product catalogue layout developed. For finalization with DigiMarketing Agency.
  • 11.
    ACTION PLAN TARGETTIMELINE STATUS eJeepney Proposal Designs Exhibit Paticipation Revised Designs for: Phil Air Force Boracay Regency Earth Day 2010 Clean Air Motorcade. Istituto Cervantes (Motorcade) April April Proposal Designs Done. Please see attachments. Material Preparations for Exhibit. Please see attachements.
  • 12.
    Marketing Materials forPhUV TARGET TIMELINE STATUS Earth Day 2010 Clean Air Motorcade. Istituto Cervantes (Motorcade) April Done
  • 13.
    Earth Day 2010Clean Air Motorcade TARGET TIMELINE STATUS Earth Day 2010 Clean Air Motorcade. April Done
  • 14.
    Earth Day 2010Clean Air Motorcade TARGET TIMELINE STATUS Istituto Cervantes (Motorcade) April Done
  • 15.
    eJeepney Finalized Designfor Boracay Regency TARGET TIMELINE STATUS eJeepney Proposal Designs : Boracay Regency April Done
  • 16.
    eJeepney Designfor PAF Patrol Jeep TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
  • 17.
    eJeepney Designfor PAF Peso Ride TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
  • 18.
    eQuad Proposal Designfor PAF TARGET TIMELINE Q eQuad Proposal Designs : PAF April Done
  • 19.
    Issues/Concerns/ Initiatives StatusNext Steps Creative manpower shortage vis-à-vis Centro Time/task management 4 applicants interviewed but were rejected Coordinate with HR on more applicants