The document analyzes the marketing mix of SEK Budapest International School and its competitors. It examines factors such as the number of students, tuition, target demographics, languages offered, extracurricular activities, education programs, and marketing strategies including advertising, events, and printed materials. The analysis identifies strengths like a complete package and international environment, as well as weaknesses like staff turnover and language barriers.

1. MARKETING MIX
SEK BUDAPEST
INTERNATIONAL SCHOOL

2. COMPETITIVE ANALYSIS AMERICAN SCHOOL
BRITISH SCHOOL
SEK
BUDAPEST
GREATER GRACE
BRITANNICA
INTERNATIONAL

3. NUMBER OF STUDENTS

4. TUITION

5. What we miss …

6. Target group
Upper middle class
Districts of Buda
Surrounding villages
Hungarian families
Expats

7. OTHER
BILINGUAL
HUNGARIAN

8. http://www.youtube.com/watch?v=l4seWLW2KhQ&feature=related

9. 3 languages
International Extracurricular
environment activities
Network – Complete
Study tours package
Tournover of
staff
Low level of
Small groups commitment of IB Programme
staff
Success
Schedule
universities
Uniform Tutorial system

10. Competitive price
Global crisis
Unpredictable
Sibling’s discount social and financial Price structure
situation
Legal changes
Fidelity bonus

11. Efficient enrolment
procedure
Professional service Fast procedure
New staff lack of
information
Slow reaction to
problems
Language barrier
Customer friendly
Helpful staff
environment

12. Personal advertising
Newspaper
E-mails
advertising
Online
Newsletters
advertising
Lack of
professional
staff
Gifts Graphic support Website
Events Sponsorship
Printed
Uniform
material