The document outlines various digital marketing tools including a call center, web chat, email, CRM system, landing pages, and marketing automation for tracking website visitors, nurturing leads, scoring leads, and connecting prospects with call center agents through outbound calls, emails, SMS, and customized content delivery. The goal is to store customer data from these tools in a CRM system and lead exit software to follow up on abandoned shopping carts through the call center.

1. Call Centre
Web Chat
Email
Lead Exit*
CRM System
To store customer data
for outbound
Email, SMS & Phone Calls.
Manage Prospects,
Leads &
Opportunities
Landing Pages
Single focus web page
to appeal
to Male, Female,
Corporate or other
target market or
personas
Call Centre
Agent
Outbound calls to
Prospects or inbound
activity from
website
Call to Action
Call to Action
Download Document
New User Registration
Continue to Shopping Cart
OR
Connect with Call Centre
Marketing
Automation
Content Delivery
Lead Nurturing
Lead Scoring
Marketing Analytics
Website Visitor Tracking
*Lead Exit Software - Call Centre system calls browser upon abandoned Cart