This document provides an agenda for a marketing management presentation. It includes an introduction to key marketing concepts like the role of market research and insights, branding and positioning. It also discusses social media. The presenter is introduced as Mohammad Amr, who has a master's degree in technology management and works in innovation and entrepreneurship in Egypt. The presentation defines marketing, discusses the importance of understanding customer needs through market research, and how branding and positioning can meet those needs through social media. It emphasizes that good marketing requires careful planning using modern tools and techniques.

1. MARKETING
MANAGEMENT
By: Mohammad Amr

2. AGENDA
Introduction – What is Marketing?​
Role of Data and Insights – Market
Research
Branding and Positioning
Social media

3. Presentation title 3
MOHAMMAD AMR
• Nile University Egypt
• Master's degree in the Management of
Technology
• Thesis Topic: Logistics 4.0 Implementation
Framework
• Helwan University, Egypt
• Incubation Manager at Nile University
• Project Manager at Ta’heal for Vocational
Skills Excellence
• Project Manager of Innovation pillar at IECC
(Innovation, Entrepreneurship and
Competitiveness Centre) at Nile University.
• Researcher and technology transfer officer
at IECC, Nile University
• Entrepreneurship trainer at Injaz
Egypt,
• Lean consultant at Symbios-consulting Egypt
• Co-founder and CEO of Kaizen for
Biomedical industries

4. ACTIVITY
WRITE YOUR FEELING ABOUT
4

5. ACTIVITY
WRITE YOUR FEELING ABOUT
5

6. 6
GOOD MARKETING IS NO ACCIDENT
• It is both an art and a science, and it
results from careful planning and
execution using state-of-the-art tools
and techniques

8. WHAT IS
MARKETING?
It is sales, promotion or other?
8

9. WHAT IS
MARKETING?
Marketing is about identifying and
meeting human and social needs. One
of the shortest good definitions of
marketing is “meeting needs
profitably.”

10. WHAT IS
MARKETING?
Marketing is the activity, set of
institutions, and processes for creating,
communicating, delivering, and
exchanging offerings that have value
for
customers, clients, partners, and society
at larg

11. WHAT IS
MARKETING
MANAGEMENT?
marketing management
is
as the art and science of
choosing target markets
and getting, keeping, and
growing customers through
creating, delivering, and
communicating superior
customer value.
11

12. ACTIVITY
Where we can sell?

13. WHERE?
13
REAL ESTATE
??
CAR PARTS COURSES MANICURE AND BODY CARE
?? ?? ??

14. DEFINITION OF MARKET
14
Physical place where buyers and sellers
gathered to buy and sell goods.
Economists describe a market as a collection
of buyers and sellers who transact over a
particular product or product class

15. KEY CUSTOMER MARKETS
15
CONSUMER MARKET BUSINESS MARKET GLOBAL MARKET NONPROFIT AND
GOVERNMENTAL
MARKET

16. 4 PS

19. MARKETING
INSIGHTS
19
This Photo by Unknown Author is licensed under CC BY-SA-NC
Market Research

20. MARKETING RESEARCH IS THE FUNCTION THAT LINKS THE CONSUMER,
CUSTOMER, AND PUBLIC TO THE MARKETER THROUGH INFORMATION—
INFORMATION USED TO IDENTIFY AND DEFINE MARKETING OPPORTUNITIES
AND PROBLEMS; GENERATE, REFINE, AND EVALUATE MARKETING ACTIONS;
MONITOR MARKETING PERFORMANCE; AND IMPROVE UNDERSTANDING
OF MARKETING AS A PROCESS
20

21. ACTIVITY
Let us do our market
research

23. MODERN ORGANIZATIONS ARE
CUSTOMER CENTRIC

24. CUSTOMER RELATION SHIP
MANAGEMENT
24
Presentation title

25. ACTIVITY
Describe your Segment

26. SEGMENTATION
26

27. BRANDING AND POSITIONING
Presentation title 27

29. TECHNOLOGY AND
MARKETS
29

30. SOCIAL MEDIA
30

32. THANK YOU
Mobile no: 01003049259
Twitter: https://twitter.com/mohammad_amr
LinkedIn: https://www.linkedin.com/in/mohammad-amr-80258942/
Slideshare: https://www.slideshare.net/MohammadAmr1
Email: m.amr.Badawy.eg@gmail.com
Or
mamr@nu.edu.eg