Marketing Management of Small Business.pptx
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Building strong connections with customers is key to cultivating customer advocates. Here are some strategies to consider:
Provide excellent customer service: The foundation of any strong customer relationship is excellent customer service. Make sure your customers have a positive experience with your brand by offering fast and effective support, answering their questions promptly, and being helpful and friendly.
Listen to customer feedback: Actively seek out feedback from your customers and take it seriously. Use their feedback to improve your products and services, and let them know you are making changes based on their input.
Personalize the experience: Make customers feel valued and appreciated by personalizing their experience with your brand. Use their name in communication, remember their preferences, and offer tailored recommendations based on their previous purchases.
Offer exclusive perks and rewards: Reward your loyal customers with exclusive perks such as early access to new products, special discounts, and other incentives. This will not only show your appreciation but also encourage them to keep coming back.
Engage on social media: Social media is a powerful tool for building customer relationships. Engage with your followers by responding to their comments and messages, sharing user-generated content, and creating interactive content that encourages engagement.
Build a community: Create a sense of belonging by building a community around your brand. This could be through forums, social media groups, or other channels where customers can connect and share their experiences with your brand.
Celebrate your customers: Show your customers you appreciate them by celebrating their successes, milestones, and achievements. This could be through shoutouts on social media, personalized emails, or even sending small gifts or cards.
By following these strategies, you can cultivate a strong connection with your customers, turning them into loyal advocates for your brand.
2014 marketing_your_food_product.ppt
This document provides tips on developing an effective marketing plan for a food product business. It discusses the importance of understanding customer needs and wants through market research. An effective marketing strategy identifies a target customer that can be better served than competitors. The marketing plan should address unmet customer needs at an adequate profit level. The marketing mix components of product, promotion, distribution and pricing are also explained. Regular evaluation of marketing performance is important to ensure customer satisfaction and competitive pricing.
Bus169 Kotler Chapter 13
Sales promotion aims to encourage early product purchase and build market share through short-term incentives. Common tools include samples, coupons, cash-back offers, and contests. Sales promotions target potential customers including non-users, loyal users of other brands, and brand switchers. Personal selling involves two-way communication between salespeople and customers to provide demonstrations and modify marketing messages for each situation. It is most effective for high-value, technical products with fewer prospects. Salesforce management includes recruiting, training, compensating, supervising, and evaluating salespeople to achieve sales targets.
Advertising
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
Planning for effectiveness
The document provides guidance on effective advertising and campaign planning. It discusses setting objectives, key performance indicators (KPIs), and measuring campaign effectiveness. Objectives should be set with clients and span both soft and hard measures. Effectiveness is measured by comparing metrics like awareness, sales, and profits to objectives. A campaign effects model is recommended to plan how communications create business value by driving attitudes, behaviors, and outcomes. The model helps ensure campaigns are evaluated properly and convince stakeholders of the communications' role and value.
Marketing - Rami Show
This document provides an overview of key marketing concepts and terms. It discusses marketing as focused on satisfying customers through the delivery of value. The three key points covered are:
1) Marketing involves creating, distributing, promoting, and pricing goods and services to facilitate satisfying exchange relationships with customers. It focuses on understanding customers and their needs.
2) Important marketing terms are defined, including target market, marketing mix, marketing exchanges, and the marketing environment.
3) The marketing concept and marketing orientation are introduced, emphasizing the importance of understanding customers and building relationships to satisfy their needs.
Performance pottery Marketing E-Book.pdf
Market Research: Understanding your target audience is essential. Conduct market research to gather information about your customers, competitors, and industry trends. This will help you tailor your products or services to meet the needs and preferences of your target market.
Product Development: Develop products or services that fulfill the needs and desires of your target audience. Consider factors such as features, quality, pricing, and branding to create offerings that differentiate your business from competitors.
Branding: Develop a strong brand identity that resonates with your target audience. Your brand should communicate your unique value proposition and differentiate your business from competitors. This includes elements such as your brand name, logo, colors, and messaging.
Promotion: Use various promotional tactics to communicate the value of your products or services to your target audience. This may include advertising, public relations, social media marketing, content marketing, and other forms of communication.
Distribution: Determine the most effective distribution channels to reach your target audience and deliver your products or services to them. This may involve selling directly to consumers, distributing through retailers or wholesalers, or using e-commerce platforms.
Pricing: Set prices for your products or services that reflect their value and are competitive within the market. Consider factors such as production costs, competitor pricing, perceived value, and pricing strategies.
Customer Relationship Management: Build and maintain strong relationships with your customers to foster loyalty and repeat business. This may involve providing excellent customer service, engaging with customers on social media, offering loyalty programs, and soliciting feedback to continuously improve your offerings.
Evaluation and Adjustment: Continuously monitor and evaluate the effectiveness of your marketing efforts. Use metrics such as sales, customer feedback, and brand awareness to assess performance and make adjustments as needed to achieve your marketing goals.
forther any quiers https://lakshman.subhashmangalam.com/best-and-top-pottery-studio-tutorial-in-india/
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Building strong connections with customers is key to cultivating customer advocates. Here are some strategies to consider:
Provide excellent customer service: The foundation of any strong customer relationship is excellent customer service. Make sure your customers have a positive experience with your brand by offering fast and effective support, answering their questions promptly, and being helpful and friendly.
Listen to customer feedback: Actively seek out feedback from your customers and take it seriously. Use their feedback to improve your products and services, and let them know you are making changes based on their input.
Personalize the experience: Make customers feel valued and appreciated by personalizing their experience with your brand. Use their name in communication, remember their preferences, and offer tailored recommendations based on their previous purchases.
Offer exclusive perks and rewards: Reward your loyal customers with exclusive perks such as early access to new products, special discounts, and other incentives. This will not only show your appreciation but also encourage them to keep coming back.
Engage on social media: Social media is a powerful tool for building customer relationships. Engage with your followers by responding to their comments and messages, sharing user-generated content, and creating interactive content that encourages engagement.
Build a community: Create a sense of belonging by building a community around your brand. This could be through forums, social media groups, or other channels where customers can connect and share their experiences with your brand.
Celebrate your customers: Show your customers you appreciate them by celebrating their successes, milestones, and achievements. This could be through shoutouts on social media, personalized emails, or even sending small gifts or cards.
By following these strategies, you can cultivate a strong connection with your customers, turning them into loyal advocates for your brand.
2014 marketing_your_food_product.ppt
This document provides tips on developing an effective marketing plan for a food product business. It discusses the importance of understanding customer needs and wants through market research. An effective marketing strategy identifies a target customer that can be better served than competitors. The marketing plan should address unmet customer needs at an adequate profit level. The marketing mix components of product, promotion, distribution and pricing are also explained. Regular evaluation of marketing performance is important to ensure customer satisfaction and competitive pricing.
Bus169 Kotler Chapter 13
Sales promotion aims to encourage early product purchase and build market share through short-term incentives. Common tools include samples, coupons, cash-back offers, and contests. Sales promotions target potential customers including non-users, loyal users of other brands, and brand switchers. Personal selling involves two-way communication between salespeople and customers to provide demonstrations and modify marketing messages for each situation. It is most effective for high-value, technical products with fewer prospects. Salesforce management includes recruiting, training, compensating, supervising, and evaluating salespeople to achieve sales targets.
Advertising
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
Planning for effectiveness
The document provides guidance on effective advertising and campaign planning. It discusses setting objectives, key performance indicators (KPIs), and measuring campaign effectiveness. Objectives should be set with clients and span both soft and hard measures. Effectiveness is measured by comparing metrics like awareness, sales, and profits to objectives. A campaign effects model is recommended to plan how communications create business value by driving attitudes, behaviors, and outcomes. The model helps ensure campaigns are evaluated properly and convince stakeholders of the communications' role and value.
Marketing - Rami Show
This document provides an overview of key marketing concepts and terms. It discusses marketing as focused on satisfying customers through the delivery of value. The three key points covered are:
1) Marketing involves creating, distributing, promoting, and pricing goods and services to facilitate satisfying exchange relationships with customers. It focuses on understanding customers and their needs.
2) Important marketing terms are defined, including target market, marketing mix, marketing exchanges, and the marketing environment.
3) The marketing concept and marketing orientation are introduced, emphasizing the importance of understanding customers and building relationships to satisfy their needs.
Performance pottery Marketing E-Book.pdf
Market Research: Understanding your target audience is essential. Conduct market research to gather information about your customers, competitors, and industry trends. This will help you tailor your products or services to meet the needs and preferences of your target market.
Product Development: Develop products or services that fulfill the needs and desires of your target audience. Consider factors such as features, quality, pricing, and branding to create offerings that differentiate your business from competitors.
Branding: Develop a strong brand identity that resonates with your target audience. Your brand should communicate your unique value proposition and differentiate your business from competitors. This includes elements such as your brand name, logo, colors, and messaging.
Promotion: Use various promotional tactics to communicate the value of your products or services to your target audience. This may include advertising, public relations, social media marketing, content marketing, and other forms of communication.
Distribution: Determine the most effective distribution channels to reach your target audience and deliver your products or services to them. This may involve selling directly to consumers, distributing through retailers or wholesalers, or using e-commerce platforms.
Pricing: Set prices for your products or services that reflect their value and are competitive within the market. Consider factors such as production costs, competitor pricing, perceived value, and pricing strategies.
Customer Relationship Management: Build and maintain strong relationships with your customers to foster loyalty and repeat business. This may involve providing excellent customer service, engaging with customers on social media, offering loyalty programs, and soliciting feedback to continuously improve your offerings.
Evaluation and Adjustment: Continuously monitor and evaluate the effectiveness of your marketing efforts. Use metrics such as sales, customer feedback, and brand awareness to assess performance and make adjustments as needed to achieve your marketing goals.
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marketing for dummies / introduction to marketing / what is marketing
MARKETING for dummies. This presentation will explain in detail in a way anyone, person, institution or organization will comprehend. These subjects will be explained:
WHAT IS MARKETING
MARKETING PROCESS
ROLES OF MARKETING
MARKETING ORGANIZATION STRUCTURE(MOS)
Marketing can be known as a management process responsible for IDENTIFYING, ANTICIPATING and SATISFYING customer requirements profitably.
And more will all be explained in this presentation, don’t forget to like if you enjoyed the presentation and visit our website for more info at www.skyrocket.ezyro.com. Enjoy!
Marketing Management
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
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A brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value.
Dr. V. Ramadevi, Department of Management.
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
Integrated marketing
The document discusses integrated marketing communication (IMC), which aims to make all aspects of marketing such as advertising, sales promotion, PR, direct marketing, personal selling, online communications and social media work together as a unified force with a similar tone and style. The goal of IMC is to create a seamless experience for customers and reinforce the brand's core message. The document also lists some factors that have led to the increased importance of IMC such as market fragmentation and new technologies.
Promotion
Promotion refers to marketing communications used to inform or persuade target audiences about a product, service, brand or issue. Promotion strategies and techniques help communicate a product to the audience and involve analyzing consumers' needs. The main aims of promotion are to ensure customers are aware of and persuaded by a product over its competitors. Promotion covers verbal and visual methods used to provide information about a product and aims to increase awareness, create interest, and generate or maintain loyalty. Setting a promotional budget involves determining advertising objectives, tasks to achieve them, and allocating funds accordingly.
Advertisement mgmt
There are four main tools used for promotion: advertising, sales promotion, public relations, and direct marketing. Advertising involves paid communication to promote a product, service, or idea. It follows the AIDA model of attracting attention, building interest, creating desire, and prompting action. Sales promotion uses incentives to drive short-term sales increases. Public relations involves managing a company's interactions and relationships with customers, employees, and other stakeholders. Direct marketing communicates directly with consumers through channels like direct mail, catalogs, telemarketing and websites without intermediaries. Effective promotional campaigns involve defining objectives, analyzing target audiences, developing messages, creating media plans, executing the campaign, and evaluating results.
Retail communication mix
The document discusses retail communication mix and methods used by retailers to communicate with customers. It covers the key functions of retail promotion programs which are to inform, persuade and remind customers. It then discusses various communication methods including paid impersonal communication like advertising, paid personal communication through salespeople, unpaid impersonal communication through publicity, and unpaid personal communication through word-of-mouth. The document also covers types of retail promotions like price promotions, premiums, coupons, sampling and various in-store promotion techniques.
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The document discusses developing an integrated marketing communications plan with the following key steps: 1) Define the target audience and how to segment them, 2) Set specific, measurable promotional objectives, 3) Determine the promotional budget using different methods, 4) Design the promotional mix by selecting components and specific activities, and 5) Evaluate the results to determine if objectives were met. It also covers considerations for different promotional tools like advertising, personal selling, sales promotion, and public relations.
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Retailcommunicationmix 120506022650-phpapp01
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The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
Ent300 Module08
This document outlines the steps and components of preparing a marketing plan for a small business. The 9 steps are: 1) setting marketing objectives, 2) determining product/service, 3) identifying target market, 4) analyzing market trends and size, 5) assessing competition, 6) forecasting sales, 7) developing marketing strategy, 8) planning marketing personnel, and 9) preparing a marketing budget. Key marketing strategies include product, pricing, placement, and promotion strategies. The marketing plan helps entrepreneurs evaluate market acceptance, develop marketing strategies, and estimate required resources.
Unlocking Success: Crafting Effective Marketing Strategies for Small Businesses
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Marketing management
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
Marketing mix and sale promotion
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
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marketing for dummies / introduction to marketing / what is marketing
MARKETING for dummies. This presentation will explain in detail in a way anyone, person, institution or organization will comprehend. These subjects will be explained:
WHAT IS MARKETING
MARKETING PROCESS
ROLES OF MARKETING
MARKETING ORGANIZATION STRUCTURE(MOS)
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And more will all be explained in this presentation, don’t forget to like if you enjoyed the presentation and visit our website for more info at www.skyrocket.ezyro.com. Enjoy!
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This ppt would be useful for the management students.
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The document discusses integrated marketing communication (IMC), which aims to make all aspects of marketing such as advertising, sales promotion, PR, direct marketing, personal selling, online communications and social media work together as a unified force with a similar tone and style. The goal of IMC is to create a seamless experience for customers and reinforce the brand's core message. The document also lists some factors that have led to the increased importance of IMC such as market fragmentation and new technologies.
Promotion
Promotion refers to marketing communications used to inform or persuade target audiences about a product, service, brand or issue. Promotion strategies and techniques help communicate a product to the audience and involve analyzing consumers' needs. The main aims of promotion are to ensure customers are aware of and persuaded by a product over its competitors. Promotion covers verbal and visual methods used to provide information about a product and aims to increase awareness, create interest, and generate or maintain loyalty. Setting a promotional budget involves determining advertising objectives, tasks to achieve them, and allocating funds accordingly.
Advertisement mgmt
There are four main tools used for promotion: advertising, sales promotion, public relations, and direct marketing. Advertising involves paid communication to promote a product, service, or idea. It follows the AIDA model of attracting attention, building interest, creating desire, and prompting action. Sales promotion uses incentives to drive short-term sales increases. Public relations involves managing a company's interactions and relationships with customers, employees, and other stakeholders. Direct marketing communicates directly with consumers through channels like direct mail, catalogs, telemarketing and websites without intermediaries. Effective promotional campaigns involve defining objectives, analyzing target audiences, developing messages, creating media plans, executing the campaign, and evaluating results.
Retail communication mix
The document discusses retail communication mix and methods used by retailers to communicate with customers. It covers the key functions of retail promotion programs which are to inform, persuade and remind customers. It then discusses various communication methods including paid impersonal communication like advertising, paid personal communication through salespeople, unpaid impersonal communication through publicity, and unpaid personal communication through word-of-mouth. The document also covers types of retail promotions like price promotions, premiums, coupons, sampling and various in-store promotion techniques.
MARKETING-CH10
The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the importance of integrating these different communication channels to deliver a clear and consistent message. It also covers topics like developing effective communication strategies, setting advertising objectives and budgets, and selecting appropriate advertising media and timing.
Integrated Promotion Decisions
The document discusses developing an integrated marketing communications plan with the following key steps: 1) Define the target audience and how to segment them, 2) Set specific, measurable promotional objectives, 3) Determine the promotional budget using different methods, 4) Design the promotional mix by selecting components and specific activities, and 5) Evaluate the results to determine if objectives were met. It also covers considerations for different promotional tools like advertising, personal selling, sales promotion, and public relations.
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Marketing
Marketing involves communicating the value of products and services to customers to promote sales. It encompasses activities like advertising, promotion, and sales. Marketing differs from sales in that marketing introduces and promotes products while sales involve actual customer transactions. The goal of marketing is to attract new customers by promising superior value and keeping current customers satisfied. A strategic marketing plan involves environmental analysis, identifying customers, competitor analysis, developing the marketing mix of product, price, place, and promotion, financial analysis, and implementation.
Adman Lecture 6
This document provides an overview of establishing objectives and budgeting for promotional programs. It discusses determining marketing and communication objectives, with communication objectives focusing on tasks like awareness, comprehension, and conviction. Budgeting approaches include top-down methods where amounts are set by executives and bottom-up methods where objectives guide budget needs. Objectives should be specific, measurable, time-bound, and track audience responses. Budgets may be set as a percentage of sales, to match competitors, or based on return on investment models.
Retailcommunicationmix 120506022650-phpapp01
The document discusses retail communication mix and methods used by retailers to communicate with customers. It covers the key functions of retail promotion programs which are to inform, persuade and remind customers. It then describes various communication methods including paid impersonal communication like advertising, paid personal communication through salespeople, unpaid impersonal communication using publicity, and unpaid personal communication through word-of-mouth. The document also discusses different elements of the retail communication mix like advertising, sales promotion, personal selling and publicity/public relations. It provides details on each of these elements and how retailers use them to promote their products and services.
Marketing 1.04 fall_2012
The document discusses the marketing mix, which includes the 4 P's of marketing: product, place, price, and promotion. For each P, companies must make strategic decisions. Product decisions include quality, features, branding etc. Place decisions involve distribution channels. Price establishes value and profits. Promotion uses advertising, sales, and publicity to generate customer response. Goals and objectives guide strategies and tactics to accomplish the marketing mix. Factors like demand, technology, and competition can drive changes to marketing strategies over time.
Marketing questions for Interview
The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
Ent300 Module08
This document outlines the steps and components of preparing a marketing plan for a small business. The 9 steps are: 1) setting marketing objectives, 2) determining product/service, 3) identifying target market, 4) analyzing market trends and size, 5) assessing competition, 6) forecasting sales, 7) developing marketing strategy, 8) planning marketing personnel, and 9) preparing a marketing budget. Key marketing strategies include product, pricing, placement, and promotion strategies. The marketing plan helps entrepreneurs evaluate market acceptance, develop marketing strategies, and estimate required resources.
Unlocking Success: Crafting Effective Marketing Strategies for Small Businesses
Unlock the potential of your small business with tailored marketing strategies that encompass the 4 Ps, digital marketing, and customer-centric approaches, driving growth and success in today's dynamic market.
Marketing management
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
Marketing mix and sale promotion
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
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- 2. Small and medium enterprises (SMEs) can use marketing strategies to improve their performance, brand awareness, market share, and profitability.
- 3. Product management in a small and medium- sized enterprise (SME) involves many responsibilities, including understanding customer needs, guiding product development, and enhancing customer satisfaction.
- 4. The product management life cycle has seven main stages: Idea generation and management Research and analytics Planning Prototyping Validation Delivery Launch
- 5. Pricing decisions in small and medium enterprises (SMEs) involve selecting an optimal price for a product or service based on factors such as: Brand positioning: Aligning pricing with the brand image and market positioning Target market: Understanding the target customers and tailoring pricing accordingly Pricing elasticity: Assessing how price changes affect customer demand and adjusting pricing accordingly Profit margins: Ensuring the pricing strategy supports profitability and long-term business growth Demand: Customer's willingness to pay Supply: Competition Cost of production: Competitors' pricing strategies
- 6. Here are some pricing strategies that SMEs can consider: Value-based pricing Setting prices based on customers' perceived value of the product or service Cost-plus pricing Adding a markup to the cost of producing a product or service to determine the final price Dynamic pricing Setting flexible prices for products or services based on factors such as demand, time, and changing market conditions Penetration pricing Setting an initially low “introductory” price upon entering the market to entice customers to purchase, then gradually increasing it as the market share grows
- 7. A promotional plan is a strategic document that outlines a company's marketing and advertising efforts over a specific period of time. It helps businesses communicate with their target audience, increase brand visibility, and achieve marketing objectives. A well-crafted promotional plan considers various elements such as: target market, messaging, timing, budget, and desired outcomes.
- 8. Here are some steps to plan a promotional campaign: Study different marketing communication strategies Set objectives Determine promotional materials Develop a promotional message Set a budget Determine how to measure results or success Tweak and repeat
- 9. Here are some ways to promote a small and medium enterprise (SME): Media coverage, Trade shows, Direct marketing, Social media, SEO
- 10. Communicating clearly: Provide in-person customer service and communicate effectively so customers feel informed. Being authentic: Show some personality on social media and treat customers as human beings. Following up: Follow up after issues or purchases to check for satisfaction. Being responsive: Respond to customer feedback on social media quickly to show you care. Asking for feedback: Regularly ask for feedback and address complaints and negative feedback. Rewarding loyal customers: Keep in touch with your customers and reward loyal customers. Delivering what you promise: Work as partners, share expert knowledge, and go the extra mile. Focusing on face-to-face interactions: Keep it personal, not transactional.