library science, information science, marketing library services

1. Marketing Library and
information services:
Knowing your community
Abubakar S. Mama

2. Knowing your community: a checklist
• Listed ways and techniques we can use
to find out about our community
• What are the general characteristics
• What official offices are present and
where?
• What public utilities are available – water,
electricity, and telephone
• What health care facilities are available –
clinic, nurses, and doctors
• What are the communication media
• Economic/Industrial/Commercial
Activities
• Unemployment
• What and where are the recreation and
entertainment facilities in the community
• What groups and organization in the
community
• Educational levels
• Educational facilities
• Opinion leaders in the community
• Transport facilities

3. Knowing your community: general overview
• Demographic Profile of the community - Studies of a population based on factors such as age,
race, sex, economic status, level of education, income level and employment, among others.
– demographic partitions (segmentation of a user groups)
LIBRARY
MSU Campus
Administrative Academics
Faculty
Students
University Officials
Staff
Private inhabitants
Businessmen, local
residents, visitors,
politicians, etc.

4. Characteristics of the Mindanao State
University
ACADEMICS
College of :
• Agriculture
• Business Administration and Accountancy
• Fisheries
• Forestry and Environmental Science
• Natural Sciences and Mathematics
• Social Sciences and Humanities
• Public Administration
• Engineering
• Education
• Information Technology
• King Faisal Center for Islamic, Arabic, and
Asian Studies
• Hotel and Restaurant Management
• Health Sciences
• Law
• Medicine
• Sports, Physical Education and
Recreation
• Graduate School
SEMI-ACADEMICS UNITS
• University Library
• Registrar
• Shariah Center
• Division of Students Affairs
• Medical Services and Hospitals
• Information, Press and Publications
• Pre-University Center
• Institute of Peace and Development in
Mindanao
• Center for Women Studies
• Aga Khan Museum and Natural
Science Museum
• Audio-Visual Center
• Cultural Affairs Office
• Philippine Carabao Center Office
• ROTC
ADMINISTRATIVE UNITS
• Vice-Chancellor for Administration and Finance
• Presidential Management Staff Office
• Office of Administrative Services
• Human Resource Development Office
• Legal Services Division
• Finance Division/University Business Office
• Accounting Office
• System Budget Office
• Cashier’s Office
• Physical Plant Division
• Motor Pool and Water System Division
• Supply and Property Management Division
• Office of Alumni Relation
• Housing Management Division
• Institutional Research and Evaluation Office
• Community Relations Office
• Auxiliary Services Division
• Food Services Division
• University Hostel and VIP Lounge
• Commission on Audit
• MSU-Manila Information Office
• Communication Division
• Division of Security Office
• Campus Chief Security Office
• University Fire Department

5. What groups and organization in the community
Fraternities, Students organizations, Clubs, Associations, etc.

6. EDUCATIONAL LEVELS IN THE UNIVERSITY
• Nursery
• Kindergarten
• Complete Elementary Education
• Complete Secondary Education
• Complete Tertiary Education
• Technical and Vocation
• Graduate Education

7. TRANSPORT FACILITIES
Jeepney (armak) and Pedicab

8. OTHER FACILITIES
Stores, shops, parlors, barbershops, pharmacy, eateries and boarding houses are
situated on campus. The commercial center located near the MSU Gymnasium
has establishments that can sufficiently provide for the needs of MSU constituents
like household goods, groceries, school supplies, shoe repair shop, photo, rush ID,
mosque, chapel, billiard halls, movie houses, bakeshop, bakeries, fitness gym,
videoke hall, photocopy services, wifi, book binding, lamination and other
commodities.
BANKING SERVICES
PNB
Landbank
HOTEL
Ayala Resort Hotel
MSU Hostel
INTERNET SERVICES
Internet Services Center
University Internet Café – Student Center, 2nd Street
Mindnolia – Commercial Center
Spacetime – Commercial Center, etc.
SPORTS FACILITIES
Oval for various activities like jogging and hataw

9. THE PEOPLE
Students in terms of ethnicity :
• Maranao
• Surigaonon
• Cebuano
• Maguindanaon
• Boholano
• Ilonggo
• Yakan
• Manobo
• Etc.

10. UNIVERSITY LANDMARKS
University Entrance Roan

11. INSIDE THE CAMPUS
University Golf Course

12. INSIDE THE CAMPUS

13. INSIDE THE CAMPUS
UNIVERSITY LIBRARY

14. KNOWING YOUR LIBRARY USERS
AND NON-USERS

15. Library users
1. Students, faculty, and staff from different department of the different
colleges of the University
2. Visitors conducting researches from anywhere in Mindanao, studying
our local history such as culture, traditions, norms, etc.
3. Visitors from other university that are looking for additional references
for their thesis
4. MSU Community High School Students
5. Etc

16. NON-LIBRARY USERS
Mainly Business men inside and outside the campus

17. LIBRARY NEEDS – perceived, actual, hypothetical
The general collections of the University Library for the general information needs of
the library users are sufficient enough to meet their information needs when they are conducting
term paper writing and thesis writing and the like.
we effectively and efficiently find the specific information needs of our users yhrough
the use of our library system called KOHA integrated library system. On the webpage of the
university library, we also refer them to the free information access link so that the library users
are also guided in searching information on the internet. We also have an information/reference
desk (ask-a-librarian station) to answer some questions regarding how to use the library and we
also help them and assist them on their research.
the MSU Library, like all other libraries around the globe, is competing with the Internet
Resources. In solving this competition, we adapt the possible benefits of the internet by
purchasing computers and subscribing to online databases.
in terms of knowing our community, we also refer ourselves, as a librarian, to the
University website because its is updated. All of the recent news pertaining to the university are
already posted on the website. We also attain some symposium, general orientation, seminar
within the university for us also to become updated as it should be.