Adsum Resource is an outsourced sales and marketing support service for the recruitment sector that provides flexible and tailored marketing assistance. They have developed a specific marketing cycle for recruitment companies with stages including gaining insight into clients and competitors, developing a strategic vision and growth plan, and delivering an integrated marketing campaign through branding, websites, brochures and social media to raise awareness, generate interest, and create prospects. Their goal is to help recruitment providers win more new business and develop client relationships.

1. MARKETING
WELCOME TO
ADSUM RESOURCE
Adsum Resource is a specialist outsourced sales and
marketing support service for the recruitment sector. We
provide a range of services and expertise designed to provide
professional sales and business development support to help
recruitment providers to win more new business,
and develop existing client relationships.
Marketing for Recruiters
The Adsum Marketing service is flexible, modular and tailored to provide you with the increased profile or
business growth opportunities that you need. We have developed a marketing cycle that is specific for
recruitment companies and we can provide assistance at each stage of this process.
Marketing Cycle
Insight - What do your clients think of your service? Which members of your
staff give the best customer service? Why do clients use your company and how many would recommend
you? How do you compare to competitors? What sectors/areas will be growing next year?
Strategy - Develop a clear Vision for the future. What values/behaviours should your staff show?
Which sectors & markets are you going to attack? Forecast sales and business growth. What makes you
different? What type of candidates do you need for the future? How are you going to attract them?
Delivery - Rebrand and reposition your company to reflect your vision & growth plans. Redevelop
your website to maximize candidate attraction by focusing on cost effective media that works. Deliver an
integrated marketing campaign that raises awareness of your brand, generates interest in your service and
creates prospects for follow-up. Have well-written brochures, presentations and direct mail pieces. Save
money on candidate advertising. Generate positive PR stories that make your company envied. Enhance
your credibility with a professional social media presence. Win awards with professionally written entries.
For any queries, advice or a free consultation, please contact enquiries@adsum-resource.co.uk