The document discusses extensive strategies for customer acquisition, retention, and development, highlighting the importance of marketing techniques like inbound and outbound marketing, guerrilla marketing, and leveraging existing networks. It outlines resources such as lists of contacts for companies and decision-makers, various marketing channels, and best practices for branding and positioning. Additionally, it emphasizes the significance of data analysis and optimization in enhancing marketing effectiveness.

1. PROSPECTING
OLD CLIENTS
EMAIL LISTS
REFERRALS
MAIL ROUTS
CHAMBER LISTS 90 MILLION SUBSCRIBED COMPANY NAMES READY TO USE
EVERY AIRPORT TRAVELER IN USA
NAMES
ASSOCIATIONS
TOP NATIONAL 100 TRANSPORTATION USERS COMPANIES
TOP 800 DESTINATION MANAGEMENT COMPANIES DECISION MAKERS NAMES AND FULL CONTACT INFORMATION
90 MILLION SUBSCRIBED COMPANY CONTACT INFO. READY FOR USE
NETWORKS
GDS
AGGREGADORS
EXECUTIVESE ADMIN
TRAVEL DEPARTMENT
PROF. RELATIONS
VENDOR RELATIONS
PLACEMENT - HR
PROCUREMENT
CE DEPARTMENT
FRIENDS & FAMILY
TRADE SHOWS
SOCIAL MEDIA
PUBLIC RELATIONS
CVB

2. OFFLINE STRATEGIES
IDENTIFY AUDIENCE
STUDY TREND
SENIOR MARKETING
PRESS RELEASES
NETWORKING
WHITE PAGES
YELLOW PAGES
SPONSORSHIP
MAGIC RATES
TESTIMONIALS
TELEVISION ADS
RADIO PLUGS
POWER OF KPI’S
IMAGE SECRETS
INCIDENT PROFITS
PHONE SALES MARKETING
THE MOUTAIN EFFECT
MARKETING CULTURE
MARKETING B2B – B2C
FIND YOUR NICH
BRANDING FOR PROFITS
OPPORTUNITIES & GAPS
COMPETITIVE ADVANTAGES
BEST PRACTICES
FIXED BASED OPERATOR
BEST PRACTICES
POSITIONING STRATEGY
MARKET SEGMENTATION
MARKET ENVIRONMENT
INBOUND MAKETING
OUTBOUND MARKETING
STRATEGIC MARKETING
GUERRILA MARKETING
NO BS MARKETING
BARTERING
WHY A CONSULTANT
GATHERING IDEAS
SWOT ANALYSIS
PS 4 ANAYSIS
REVAMP
MARKETING BUDGET
ACCOUNT DEVELOPMENT
WORD OF MOUTH
GLOBAL PRESENCE
CLASSIFIEDS
HOA FREBBIE
EFFECTIVE LETTERS
MONEY TOURS

3. CLIENT RETENTION
CLIENT REFERRALS
DIRECT SALES
DIRECT MAIL
AGREGATORS
ACQUISICIONS
ALLIANCES
MERGERS
HOTELS AND RESSORTS
POWERFUL PROMS
WEDDING PLANNERS
INDUSTRY ASSOCIATIONS
DESTINATION MANAGMENT
CONVENTION BUREAU
TRADE SHOWS
AIRLINE MILEAGE
MLOA
POS MARKETING
LOCAL FARM IN
NATIONAL NETWORKS
PREPAID CARS
RFP PROCUREMENT
LOYALTY PROGRAM
PUBLIC SECTOR JOBS
GO TO THE CHAMBER
BILLBOARDS
LIMO PUBLICATIONS
PUBLIC RELATIONS
PRINT ADVERTSMENT
FREE ADVERTSMENT
UPGRADE PORTFOLIO
THE GREEN FACTOR
PROMOTIONAL ITEMS
SEASONAL BUSINESS
PROFITABLE SURVAY
LOW HANGING FRUIT
COUPON IT
OUTSOURCE IT
WRAP IT
CASE STUDIES
UP SELL WHEN
PRO-BONO WORK
GENDER MARKETING
HISPANIC MARKETING

4. The customer lifecycle is made up of three core customer management processes: customer acquisition,
customer retention and development.
ONLINE STRATEGIES
WEBSITE
OPTIMIZATION
ANALYTICS
ADWARDS
BENCHMARK
DEVELOPMENT
T
TAGLINES
SOCIAL MEDIA
TWITTER GOOGLE
FACEBOOK
LINKEDIN YOUTUBE
ORGANIC
GROUPON
MANTA
E-FLIERS
INSTAGRAM
PINTEREST
LIVING SOCIAL
VIRTUAL IMAGE
VIDEO SIGNATURE
E-FLIERS
QRC
MOBILE
BLOGS
PAY PER CLICK
DIRECTORIES
DIRECTORIES
BLACK HAT
DAILY MOTION
SMS
BOOKINGS
ANCHORS
LINKS
CONVERSION PROMOTE RANKING
TOP FORUMS
YAHOO
E-FLIERS
BING
E-FLIERS
PAID ADS

5. Work on your business and make a living work on yourself and make a fortune.
“Jim Rohn – Philosopher”
 Why Marketing
 Marketing Vision
 Marketing Mission
 Marketing Culture
 Marketing Values
 Find Your Niche
 Find Branding
 Opportunities and Gaps
 Competitive Advantages
 Industry Best Practices
 Positioning Strategy
 Market Segmentation
 Market Environment
 Inbound Marketing
 Outbound Marketing
 Strategic Marketing
 Guerrilla Marketing
 Blitz Marketing
 No BS Marketing
 Legal Bartering
 Hiring a Consultant
 Gathering Ideas
 SWOT Analysis
 PS4 Analysis
 Marketing Budget
MENTORSHIP

6. The customer lifecycle is made up of four core customer management processes:
Acquisition - Retention -Development - Reward
CUSTOMERS