The document summarizes advertising disasters from the previous week, where brands like Buick, BMW, and American Express had ads displayed on inappropriate websites. It analyzes tens of thousands of websites daily to identify poor advertising environments. Examples are provided of brands appearing next to non-English content, drugs/alcohol, tattoos, scantily clad women, and politically charged images. Most ad inventory comes from sources with unvetted sites posing risks to brand equity and campaign value.

1. When Good Brands Land on Bad SitesAdvertising Disasters of the Week, Sept. 26-30

2. A Weekly Series of Digital Advertising DisastersEach day, ads from good brands are being featured on terrible sites.This is because most ad inventory in exchange environments has not been well-vetted. This vetting problem is damaging brand equity and also eroding the value of campaign creative.At Trust Metrics, we analyze tens of thousands of Web sites everyday for their value as potential advertising environments. Each week, we’re going to share some of what we’re seeing. In this fifth presentation, we’re flagging ten sites we’ve rated as poor environments for advertising.All these sites are places that were previously on “good” or “quality” “safe” or “approved” lists at other organizations.You be the judge.

3. State of InventoryThese numbers reflect our aggregate analysis of multiple inventory sources.Most brands are landing in that low, 79 percent, as seen in the following site examples.The buying focus should be the premium, 9 percent, sites.

4. This Week’s Brands with ProblemsBuickBMWAmerican ExpressSheratonShowtimeCadillacJetBluePoland SpringCrestEquinoxManhattan Hotel

5. Buick banner ad on a non-English site

6. BMW ad also on a non-English site

7. American Express ad next to Hindu tattoos

8. Sheraton on “alcohol and drug backgrounds” site

9. Showtime boxing ads on a girl’s dress up site

10. Cadillac ad next to photos of scantily clad women

11. JetBlue and Poland Spring ads next to tattoos

12. Crest ad also on the same tattoo site

13. Equinox on a children’s “create your avatar” site

14. The Manhattan Hotel ad next to politically charged images, include Osama Bin Laden

15. Quality Sites DO Exist.Ask us for A List.Www.TrustMETRICS.COM(917) 284-9676