Marketing strategies focused on survival during recessions often don't work long-term. Maintaining or increasing marketing visibility through advertising and innovation helps companies stay top-of-mind with customers and perform better financially. The printing industry recovery will be slow, benefiting companies that structurally change their business models to focus on new opportunities like variable data printing, digital books, and multi-channel communications. Successful companies will develop consultative sales teams, deepen relationships with top customers, and consider strategic partnerships.

1. Marketing in a Recession and Recovery Positioning Your Company for Ongoing Success

3. The Worst Thing You Can Do Is “Go Dark” to the Market

6. Where Should You Focus Resources? Innovation Provides the Only Real Escape Hatch

8. Are Any Printers Innovating?

10. Question: Knowing What You Know Today, What Would You Have Done Differently?

17. So How Will Your Team Cope With the “New Normal?”

22. Warning! Growth Is Not a Strategy. Dominating a Category Is.

26. Improve Your Customer Aim

38. Joint Ventures Strategic Partnerships

45. Thank You. Hope that you are successful in positioning your company for ongoing success. Larry Bauer—Print Strategist Bauer Associates 630-406-8595 [email_address] bauerassociates.net