My presentation at #diversitytech17 today. Had the most wonderful audience. I just shared my personal stories and was amazed to see the impact and connect. Humbled and honored by the amazing audience response. Gives me energy to keep championing the cause of diversity, inclusion and human respect. Thanks to @Vodafone had some lovely videos to share of the work we have done in this arena.

1. MARKETING, DIVERSITY &
ME
15th June, 2017
@Brajesh_Bajpai

2. My diversity credentials
• Diverse Career
• Diverse Cultures
• Diverse Living
• Diverse
Assignments
• Diverse Hustles@Brajesh_Bajp
33% Sales 33% Mktg 33% CEO
Middle East Asia Africa UK
13 Cities 15 Houses
FMCG Tech 2 Years a role
ProfessionalExecutive CoachEducation
Lifelong Learner

3. @Brajesh_Bajp
Cognitive
Diversity

4. Three Messages – Three Stories
1. Global Marketing Skills Matter Mastery
2. Belonging Everyone Matters Purpose
3. Choice Every Choice Matters Autonomy
Self Determinate Theory 1970
Dan Pink TED Talk 2009
@Brajesh_Bajp

5. Global Marketing
My Story from Middle East
@Brajesh_Bajp
India’s share in World Population - 16%
India’s share in World Hair - 28%

6. Saudi Arabia
4.8%
7.4%
11.2%
15.3%
0%
2%
4%
6%
8%
10%
12%
14%
16%
2003 2004 2005 2006

7. 4.8%
7.4%
11.2%
15.3%
17.6%
22.5%
26.0%
0%
5%
10%
15%
20%
25%
30%
2003 2004 2005 2006 2007 2008 2009
43%
39%
6% 5%
3% 3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Dabur Sunsilk Pert Parachute Pantene Pert
Market
Share
Share of
Expenditure

8. My Core Marketing Team
@Brajesh_Bajp
50% Women

9. International Women’s Day Video
https://www.youtube.com/watch?v=mcvaXGrgtK4&feature=y
outu.be

10. Belonging
My Story from London
@Brajesh_Bajp
• Recruitment challenges
• Unconscious bias
• Role models ‘lean-in’
• ‘half the sky’
• Be yourself
• Purpose matters

11. Belonging Video
https://www.youtube.com/watch?feature=share&v=6xOgwQGuum
M&app=desktop

12. Belonging
Journey has just started
@Brajesh_Bajp
• Gender
• Sexual
Orientation
• Ethnicity
• Religion
• Country of
Origin
• Political
Preference
• Economic
Background
• ……………………….
• ……………………….

13. Choice
My Story from India
Grandmother – 1921
Mother - 1970
Sister - 1998
Wife - 2001
@Brajesh_Bajp

14. Three Messages – Three Stories
1. Global Marketing Skills Matter Mastery
• Middle East , Saudi Arabia
2. Belonging Everyone Matters Purpose
• London, Global Corporations
3. Choice Every Choice Matters Autonomy
• India, Generational Choices
Self Determinate Theory 1970
Dan Pink TED Talk 2009
@Brajesh_Bajpai
brajesh.bajpai@gmail.com