Attitudes to marketing risk research presentation summary
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Summary of some research we undertook with Prof Patrick Barwise of London Business School to explore marketers' attitudes to marketing risk. Early indicator of marketers' attitude to Brexit
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3) Marketers face challenges producing effective thought leadership due to a lack of internal alignment, focus on differentiating their brand over audiences' interests, and not involving all key stakeholders in planning.
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This document summarizes the results of a survey and research on thought leadership conducted by The Economist Intelligence Unit and Hill+Knowlton Strategies. The survey found that while executives still consume thought leadership regularly, the volume of available content has led audiences to feel overwhelmed and selective in what they engage with. Additionally, marketers recognize the need for thought leadership to be audience-centric but struggle with internal alignment and measuring impact. Overall, the research highlights both the ongoing value of thought leadership but also the new challenges marketers face in standing out and engaging audiences in today's crowded content landscape.
The CMO Survey - Highlights and Insights Report - August 2021
- Marketing leaders are taking on more responsibilities as companies rise to meet ongoing COVID challenges and digital opportunities. Digital marketing spending reached 58% of budgets.
- With increased digital spending, marketing leaders have been asked to lead digital transformations in 73% of companies and take on more strategic responsibilities.
- The report examines marketing spending, performance, growth strategies, and views on diversity, equity, and inclusion. It provides insights and benchmarks to help marketing leaders.
Redmatchstick social media strategy slide share
A simple digital marketing strategy for SMME's in the hospitality industry.
Additional Content Planning template and Tips for 8 major social media platforms (including Facebook, Instagram, Google+, LinkedIn, Pinterest, Twitter, YouTube & Blogging) are available to make the the process even easier.
RedMatchstick works with select clients in Southern Africa to 'HELP YOU DO IT' or "DO IT FOR YOU" depending on budget and marketing capabilities.
Weekly Skype meetings are conducted to train, advise and review progress.
After many years in mainstream marketing with hotel groups across Southern Africa, an integrated marketing approach that ties together online and offline marketing is inevitable and our unique added value for you.
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“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
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They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
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In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
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• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
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• Optimizing email marketing effectiveness
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
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Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
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Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
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Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
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一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Attitudes to marketing risk research presentation summary
- 1. 22 FEBRUARY 2017 For more information contact Simon Foster – simonf@mcand.co.uk MANAGING MARKETING RISK Attitudes to marketing risk #mcandc @simonizms
- 2. | 2 Professor Patrick Barwise Emeritus Professor of Management and Marketing Mark Cripps EVP Brand and Digital Marketing Ben Rhodes Marketing Director Richard Madden Strategy Partner Marcus Missen Director of Communications and Fundraising
- 3. | 3 OUR SURVEY SAMPLE Survey conducted between 31st January 2017 and 17th February 2017 153 Marketers Panelled 48% of respondents’ company turnovers were over £50m Respondents from across 12+ job titles Top 3 job titles 18% CEOs & MDs 23% Marketing Directors 36% Marketing Managers and Executives Respondents from across 16+ sectors Top 5 sectors 14% Manufacturing, Distribution and Retail 13% Travel, Sports and Leisure 12% Charity and NGOs 9% IT, Telecoms and Utilities 8% Finance
- 4. | 4 CONFIDENCE OVER THE NEXT THREE YEARS How confident are you individually about the economy? How confident is your business about its prospects? Confident/ Very confident 42% 75% Unconfident/ Very unconfident 35% 10% Difference +7% +65%
- 5. | 5 BREXIT -0.42 0.74 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 Brexit will benefit my business Brexit is a challenge for marketers Variance from neutral score
- 6. | 6 WHAT AFFECTS YOUR CONFIDENCE AS A MARKETER? 3.19 3.56 3.63 3.70 National news stories Economic indicators Consumer confidence metrics Activities of competitors Average score (1 low – 5 high)
- 7. | 7 WHAT ARE THE BIGGEST RISKS YOU WILL TAKE IN 2017? 2.68 2.82 2.82 2.83 2.96 2.97 3.02 3.03 3.05 Product / service reduction to cut costs Organisational e.g. restructuring Allocating the marketing budget IT Creative strategy Talent issues e.g. recruitment, promotion etc Entering new market(s) Pricing Product / Services Innovations / Improvements Average score (1 low – 5 high)
- 8. | 8 HOW DO YOU EVALUATE MARKETING RISKS? 2.45 2.69 2.71 2.77 3.97 Using consultants Using my agency Trade associations Trade media My peer group and colleagues Average score (1 low – 5 high)
- 9. | 9 Professor Patrick Barwise Emeritus Professor of Management and Marketing Mark Cripps EVP Brand and Digital Marketing Ben Rhodes Marketing Director Richard Madden Strategy Partner Marcus Missen Director of Communications and Fundraising