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Marketing Data Tech Ecosystem
The document outlines a comprehensive digital marketing infrastructure, focusing on various channels such as social media, email, and offline advertising. It describes the integration of data capture and management systems to create a dynamic marketing environment. Key components include digital media buying, analytics, and the use of third-party audience data for enhanced targeting.
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Marketing Data Tech Ecosystem
- 1. Digital Comm. Channel Data Capture Data Integration Dynamic Creative Mgmt. NativeFB Twitter Web- site(s) Email Paid OwnedRetail/ Offline Audience Data Layer Bid Mgr TYPICAL MARKETING DATA INFRASTRUCTURE Bid Mgr Social Program matic Search Digital Video Digital Display Bid Mgr Ad Server(s) Activation Layer Mobile App POS Offline Ads Addre ssable TV TMS Digital MTA DMP DSPs Search DCS Video DCS Web Analyt ics Email Analyt ics Data Warehouse (actual records & transac9ons) DMP (ideally DMPs are not dis1nct, or have a backend integra1on) Sign-Ups Offline Modeling Site DCS Email DCS App DCS Site Render Engine Email Render Engine 3P Match Partner 3P Match Partner Display DCS Mobile Mobile DCS Paid & Owned Channels Social Offline Channels Data Warehouse DMP Key: AppRen der Engine 3rd Party Audience Data