This document provides a public relations proposal for the new Bloomington 494ers professional softball team. It identifies key target audiences including female athletes, families with children, college students, women's organizations, and members of the local counterculture. The proposal outlines strategies and tactics to reach these groups through advertising, community events, and collaborations. These include a detailed budget and schedule to launch the campaign in the months leading up to the team's inaugural season opener in April 2016. The goal is for the 494ers to successfully establish a fan base and place within the Twin Cities community.
A top-tier public relations, marketing and communications professional with a strong record in exceeding goals, and winning customer loyalty through relationship management.
This document discusses the differences between marketing at the major league and minor league levels of sport. It begins by comparing the experiences of fans at major and minor league games. Major league fans expect high-quality play and perfection from star athletes, while minor league fans prioritize entertainment value and a fun experience.
Next, it examines how the leagues themselves contribute to these different fan emotions and experiences. Major league teams advertise star players and quality of play, while minor league teams like the Florence Freedom emphasize affordable prices and promotional events. The document then discusses how companies are recognizing opportunities to sponsor minor league teams to reach new audiences.
Finally, it proposes research methods for minor league marketers to better understand their target audiences. This
The document is a sponsorship application from Fusion Futbol/Chargers Soccer Club, a non-profit organization that provides soccer programs for over 3,000 children. It solicits support through tax-deductible donations to help cover team expenses like equipment, tournaments, and other costs. Interested sponsors can choose contribution levels starting at $100 or give other amounts, and their preferred team will benefit. Contact information is provided to submit the application along with a donation.
This document provides several marketing ideas for baseball teams to engage fans during the offseason and drive early ticket sales. Some ideas include hosting live chats with players, adding webcams to spring training facilities, getting players and coaches to tweet during their offseason preparation, and offering fan incentives like batting practice access or managing a spring training game in exchange for joining email lists or becoming season ticket holders. The goal is to keep baseball top of mind for fans even in winter and get them excited about the upcoming season.
How Basketball Teams Drive Fan EngagementSimplyCast
The document discusses how basketball teams can use data and marketing automation to drive fan engagement and increase attendance. It outlines a 4 phase approach:
1) Phase 1 involves building the fan roster by updating user databases with preferences and behaviors and collecting new fan data at games.
2) Phase 2 focuses on initial fan touchpoints like welcome programs, nurturing fans with exclusive content, and using ordering notices and transactional emails to maintain dialogue.
3) Phase 3 discusses maximizing game day experiences through pre-game messaging, in-game contests and polls, and post-game surveys.
4) Phase 4 involves tailoring pre-and post-game communications based on the sales cycle or season and using these
Baseball teams can drive fan engagement and increase attendance by collecting and utilizing fan data. Having an updated customer database allows teams to better target fans with personalized marketing. Teams can gather new fan data in real-time at games. Welcoming new fans and nurturing all fans with ongoing content helps fans feel more connected to the team and increases loyalty. This engagement builds revenue as loyal fans are more likely to purchase tickets and merchandise over time.
The document summarizes research on Bristlecone Shooting, Training & Retail Center in Denver. It describes observations of the facility on a weekday with few customers and good customer service, and notes a women's shooting league incorporated with Bristlecone. Secondary statistics show that women gun purchasers consider their purchase for months, prioritize fit, quality and practicality, and most take training classes. The marketing message emphasizes creating an "extraordinary recreational experience" through community, education and exceptional service.
A top-tier public relations, marketing and communications professional with a strong record in exceeding goals, and winning customer loyalty through relationship management.
This document discusses the differences between marketing at the major league and minor league levels of sport. It begins by comparing the experiences of fans at major and minor league games. Major league fans expect high-quality play and perfection from star athletes, while minor league fans prioritize entertainment value and a fun experience.
Next, it examines how the leagues themselves contribute to these different fan emotions and experiences. Major league teams advertise star players and quality of play, while minor league teams like the Florence Freedom emphasize affordable prices and promotional events. The document then discusses how companies are recognizing opportunities to sponsor minor league teams to reach new audiences.
Finally, it proposes research methods for minor league marketers to better understand their target audiences. This
The document is a sponsorship application from Fusion Futbol/Chargers Soccer Club, a non-profit organization that provides soccer programs for over 3,000 children. It solicits support through tax-deductible donations to help cover team expenses like equipment, tournaments, and other costs. Interested sponsors can choose contribution levels starting at $100 or give other amounts, and their preferred team will benefit. Contact information is provided to submit the application along with a donation.
This document provides several marketing ideas for baseball teams to engage fans during the offseason and drive early ticket sales. Some ideas include hosting live chats with players, adding webcams to spring training facilities, getting players and coaches to tweet during their offseason preparation, and offering fan incentives like batting practice access or managing a spring training game in exchange for joining email lists or becoming season ticket holders. The goal is to keep baseball top of mind for fans even in winter and get them excited about the upcoming season.
How Basketball Teams Drive Fan EngagementSimplyCast
The document discusses how basketball teams can use data and marketing automation to drive fan engagement and increase attendance. It outlines a 4 phase approach:
1) Phase 1 involves building the fan roster by updating user databases with preferences and behaviors and collecting new fan data at games.
2) Phase 2 focuses on initial fan touchpoints like welcome programs, nurturing fans with exclusive content, and using ordering notices and transactional emails to maintain dialogue.
3) Phase 3 discusses maximizing game day experiences through pre-game messaging, in-game contests and polls, and post-game surveys.
4) Phase 4 involves tailoring pre-and post-game communications based on the sales cycle or season and using these
Baseball teams can drive fan engagement and increase attendance by collecting and utilizing fan data. Having an updated customer database allows teams to better target fans with personalized marketing. Teams can gather new fan data in real-time at games. Welcoming new fans and nurturing all fans with ongoing content helps fans feel more connected to the team and increases loyalty. This engagement builds revenue as loyal fans are more likely to purchase tickets and merchandise over time.
The document summarizes research on Bristlecone Shooting, Training & Retail Center in Denver. It describes observations of the facility on a weekday with few customers and good customer service, and notes a women's shooting league incorporated with Bristlecone. Secondary statistics show that women gun purchasers consider their purchase for months, prioritize fit, quality and practicality, and most take training classes. The marketing message emphasizes creating an "extraordinary recreational experience" through community, education and exceptional service.
Greg Kramer on apps for digital audiencesRebecca Caroe
The document discusses media spending and trends in 2012. Television spending increased 7% to $614 million while newspaper spending decreased 15% to $540 million. Interactive media spending increased the most at 67% to $366 million. The document also discusses how people spend their time while watching television, such as social networking, text messaging, playing games, searching for information about TV shows or products advertised. Millennials spend the most additional time with other activities while watching TV.
The document provides details about the titles shown in a movie trailer. It summarizes that the trailer begins with an MPAA screen to inform viewers of the rating. Subsequent title cards introduce the producer's past successful horror films and indicate this film will be similar. Other title cards feature ominous visual effects and wording to build intrigue around the storyline and imply viewers should watch to uncover the "moral and message." The final titles reveal the film is a sequel called "Sinister 2," which may attract fans of the first film. The document analyzes how the title design and wording aim to excite and engage the audience about the horror film.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos clave como el acero y la madera, así como medidas contra bancos y funcionarios rusos. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
En el siguiente ensayo se pretende dar respuesta aspectos importantes del plan de gestión aplicado en la educación y a aspectos importantes que lo integran
This document describes a jar test procedure to determine the optimum dosage of coagulants for water treatment. A jar test involves adding different doses of coagulants like alum to water samples, rapidly mixing to disperse the chemicals, slowly mixing for floc formation, then measuring the final turbidity to identify the dosage with the highest removal of suspended solids. The optimum dosage is selected by plotting the coagulant dose versus the percentage removal of turbidity.
The document discusses point of view in writing. It explains that point of view determines who tells the story and how they are able to tell it. The four main points of view are: first person, third person objective, third person subjective/limited, and omniscient. Examples are provided using different points of view - the first is third person omniscient, the second is first person, and the third is third person subjective/limited. Readers are tasked to identify the point of view in each example and discuss their preferences. Finally, readers are asked to write a new paragraph from any point of view detailing what the actual thief was doing.
Canada's national tree is the maple leaf, which appears on its flag. Canada is known for singers like Celine Dion and Avril Lavigne. Niagara Falls, one of the largest waterfalls in the world, has its largest section located in Canada within the boreal forest, the world's largest forest type.
আরো জানতে যোগাযোগ করুন: 01707444416
জমির পরিমান: 2.5,3,4,5,7.5,10 কাঠা
নিস্কন্টক ও একক মালিকানার প্লট টি এককালীন বা কিস্তিতে বিক্রয় হবে।
কাঠা প্রতি এককালীন মূল্য উল্লেখ্য করা হয়েছে।
অন্যান্য সুবিধা:
>> এখনই বাড়ি করার উপযোগী।
>> উত্তরা ১০নং থেকে ১.০কিমি পথ।
>> নগদ ক্রয়ে 1 দিনের মধ্যে হস্তান্তর যোগ্য নিস্কন্টক জমি।
>> প্লট সাইজ: 2.5,3,4,5,7.5,10 কাঠা
>> নগদ বা কিস্তি(36/6০)টি সহজ কিস্তি)
>> ডাউন পেমেন্ট: 20%
10% Discount At Block-A & B
15% Discount At Block-C
El documento repite el nombre "QBA MIGUEL ÁNGEL CASTRO RAMÍREZ" varias veces, lo que sugiere que trata sobre los materiales cerámicos y fue escrito por Miguel Ángel Castro Ramírez.
El documento habla sobre la educación, la ciencia y la sociedad. Discuten que la educación es la forma más agradable de enseñar y que muchos estudiantes eligen por primera vez las fuentes de circulación intra-regional. También menciona la dependencia académica como campo de estudio y el apoyo de organismos internacionales a través de misiones científicas y becas para formar estudiantes.
The 2008 Mumbai attacks were a series of coordinated shootings and bombings carried out by 10 terrorists in Mumbai, India from November 26-29, 2008. Over 170 people were killed and 300 injured. Major targets included the Chhatrapati Shivaji Terminus train station, hotels like the Taj Mahal Palace and Tower and Oberoi Trident, cafes, and a Jewish community center. The lone surviving gunman revealed that the group was from Lashkar-e-Taiba and had planned the attacks for months in advance. The aftermath led to resignations of government officials and proposals to improve security along the coast and purchase boats and helicopters for patrols.
The document provides an overview of poetic imagery and how it is used in protest poetry. It analyzes two poems, "Nothing's Changed" by Afrika and "A Piece of Sky Without Bombs" by Lam Thi My Da, to understand the images used and why. For "Nothing's Changed", it describes the harsh post-Apartheid South African landscape depicted through descriptive details and sounds. This imagery transports the reader to the location and time period to understand the forgotten and devastated people and landscape. For "A Piece of Sky Without Bombs", a soul is compared to bright stars through simile, connecting the living world to the afterlife in the context of mourning the deaths from the Vietnam War.
Este documento resume la historia y evolución de los medios sociales. Comenzó con sitios como MySpace y Facebook en los 2000, luego YouTube en 2005 y Twitter en 2006. En la actualidad, Facebook tiene más de mil millones de usuarios, mientras que Twitter tiene 284 millones. Además, aplicaciones de mensajería como WhatsApp ahora tienen más usuarios que SMS. El documento también discute algunas ventajas y desventajas de los medios sociales, y predice que en el futuro habrá un mayor uso de dispositivos móviles y aplicaciones de video en vivo.
Experience the New Look and Feel of Ariba ConnectSAP Ariba
Ariba Customer Support has embarked on an exciting project to improve the user experience with our customer support portal, Ariba Connect. The portal is a destination for customers to enter and monitor service requests, as well as access a growing range of resources, including product documentation, FAQs, knowledge articles, and other resources designed to enable a successful experience with Ariba solutions. Join this session for a sneak peek at the completely redesigned Ariba Connect. You will also have the ability to share feedback and suggestions, learn best practices on working with Customer Support, and hear about upcoming opportunities for accessing the new portal prior to the official 2016 launch.
This document discusses sport consumer behavior and involvement. It defines the different types of sport consumers as fans, athletes/coaches, and sport firms. It then explains the three types of involvement as affective (feelings toward a sport), behavioral (hands-on participation), and cognitive (knowledge acquisition). The document outlines many factors that influence consumer involvement, such as significant others, culture, class, gender, environment, and individual characteristics and motivations. It also describes the consumer decision making process regarding sport involvement.
This document provides a public relations plan for the UIUC Men's Wheelchair Basketball team. It includes a situation analysis noting the team's lack of public awareness. The target market is identified as UIUC students aged 18-22 interested in sports. Strategic recommendations include relationship management and exposure goals. Tactics proposed are developing relationships with local organizations, campus groups, and using social media more actively. The plan aims to position the team as a well-known supportive organization on campus.
2016 Cannes Young Lions Response - Play Hard, Play FairThomas Davies
Due to my strong interest in pursuing strategy-based roles, my colleague Tess McBryde (Maxus) and I entered the Australian leg of the 2015 Cannes Young Lions Competition, where despite both being brand new to the industry we were successful in making it through to the Sydney presentation round.
Women pro soccer case study solution-atul & group groupAtul Gurav
1. The document lists the names of several individuals and provides information about a women's professional soccer league that struggled to sustain itself.
2. The league faced challenges including having fewer sponsors than expected, high operating expenses, low player compensation, and needing to pay for television broadcasts while having a small audience.
3. A new CEO with experience in professional sports was hired to help lead the league.
Greg Kramer on apps for digital audiencesRebecca Caroe
The document discusses media spending and trends in 2012. Television spending increased 7% to $614 million while newspaper spending decreased 15% to $540 million. Interactive media spending increased the most at 67% to $366 million. The document also discusses how people spend their time while watching television, such as social networking, text messaging, playing games, searching for information about TV shows or products advertised. Millennials spend the most additional time with other activities while watching TV.
The document provides details about the titles shown in a movie trailer. It summarizes that the trailer begins with an MPAA screen to inform viewers of the rating. Subsequent title cards introduce the producer's past successful horror films and indicate this film will be similar. Other title cards feature ominous visual effects and wording to build intrigue around the storyline and imply viewers should watch to uncover the "moral and message." The final titles reveal the film is a sequel called "Sinister 2," which may attract fans of the first film. The document analyzes how the title design and wording aim to excite and engage the audience about the horror film.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos clave como el acero y la madera, así como medidas contra bancos y funcionarios rusos. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
En el siguiente ensayo se pretende dar respuesta aspectos importantes del plan de gestión aplicado en la educación y a aspectos importantes que lo integran
This document describes a jar test procedure to determine the optimum dosage of coagulants for water treatment. A jar test involves adding different doses of coagulants like alum to water samples, rapidly mixing to disperse the chemicals, slowly mixing for floc formation, then measuring the final turbidity to identify the dosage with the highest removal of suspended solids. The optimum dosage is selected by plotting the coagulant dose versus the percentage removal of turbidity.
The document discusses point of view in writing. It explains that point of view determines who tells the story and how they are able to tell it. The four main points of view are: first person, third person objective, third person subjective/limited, and omniscient. Examples are provided using different points of view - the first is third person omniscient, the second is first person, and the third is third person subjective/limited. Readers are tasked to identify the point of view in each example and discuss their preferences. Finally, readers are asked to write a new paragraph from any point of view detailing what the actual thief was doing.
Canada's national tree is the maple leaf, which appears on its flag. Canada is known for singers like Celine Dion and Avril Lavigne. Niagara Falls, one of the largest waterfalls in the world, has its largest section located in Canada within the boreal forest, the world's largest forest type.
আরো জানতে যোগাযোগ করুন: 01707444416
জমির পরিমান: 2.5,3,4,5,7.5,10 কাঠা
নিস্কন্টক ও একক মালিকানার প্লট টি এককালীন বা কিস্তিতে বিক্রয় হবে।
কাঠা প্রতি এককালীন মূল্য উল্লেখ্য করা হয়েছে।
অন্যান্য সুবিধা:
>> এখনই বাড়ি করার উপযোগী।
>> উত্তরা ১০নং থেকে ১.০কিমি পথ।
>> নগদ ক্রয়ে 1 দিনের মধ্যে হস্তান্তর যোগ্য নিস্কন্টক জমি।
>> প্লট সাইজ: 2.5,3,4,5,7.5,10 কাঠা
>> নগদ বা কিস্তি(36/6০)টি সহজ কিস্তি)
>> ডাউন পেমেন্ট: 20%
10% Discount At Block-A & B
15% Discount At Block-C
El documento repite el nombre "QBA MIGUEL ÁNGEL CASTRO RAMÍREZ" varias veces, lo que sugiere que trata sobre los materiales cerámicos y fue escrito por Miguel Ángel Castro Ramírez.
El documento habla sobre la educación, la ciencia y la sociedad. Discuten que la educación es la forma más agradable de enseñar y que muchos estudiantes eligen por primera vez las fuentes de circulación intra-regional. También menciona la dependencia académica como campo de estudio y el apoyo de organismos internacionales a través de misiones científicas y becas para formar estudiantes.
The 2008 Mumbai attacks were a series of coordinated shootings and bombings carried out by 10 terrorists in Mumbai, India from November 26-29, 2008. Over 170 people were killed and 300 injured. Major targets included the Chhatrapati Shivaji Terminus train station, hotels like the Taj Mahal Palace and Tower and Oberoi Trident, cafes, and a Jewish community center. The lone surviving gunman revealed that the group was from Lashkar-e-Taiba and had planned the attacks for months in advance. The aftermath led to resignations of government officials and proposals to improve security along the coast and purchase boats and helicopters for patrols.
The document provides an overview of poetic imagery and how it is used in protest poetry. It analyzes two poems, "Nothing's Changed" by Afrika and "A Piece of Sky Without Bombs" by Lam Thi My Da, to understand the images used and why. For "Nothing's Changed", it describes the harsh post-Apartheid South African landscape depicted through descriptive details and sounds. This imagery transports the reader to the location and time period to understand the forgotten and devastated people and landscape. For "A Piece of Sky Without Bombs", a soul is compared to bright stars through simile, connecting the living world to the afterlife in the context of mourning the deaths from the Vietnam War.
Este documento resume la historia y evolución de los medios sociales. Comenzó con sitios como MySpace y Facebook en los 2000, luego YouTube en 2005 y Twitter en 2006. En la actualidad, Facebook tiene más de mil millones de usuarios, mientras que Twitter tiene 284 millones. Además, aplicaciones de mensajería como WhatsApp ahora tienen más usuarios que SMS. El documento también discute algunas ventajas y desventajas de los medios sociales, y predice que en el futuro habrá un mayor uso de dispositivos móviles y aplicaciones de video en vivo.
Experience the New Look and Feel of Ariba ConnectSAP Ariba
Ariba Customer Support has embarked on an exciting project to improve the user experience with our customer support portal, Ariba Connect. The portal is a destination for customers to enter and monitor service requests, as well as access a growing range of resources, including product documentation, FAQs, knowledge articles, and other resources designed to enable a successful experience with Ariba solutions. Join this session for a sneak peek at the completely redesigned Ariba Connect. You will also have the ability to share feedback and suggestions, learn best practices on working with Customer Support, and hear about upcoming opportunities for accessing the new portal prior to the official 2016 launch.
This document discusses sport consumer behavior and involvement. It defines the different types of sport consumers as fans, athletes/coaches, and sport firms. It then explains the three types of involvement as affective (feelings toward a sport), behavioral (hands-on participation), and cognitive (knowledge acquisition). The document outlines many factors that influence consumer involvement, such as significant others, culture, class, gender, environment, and individual characteristics and motivations. It also describes the consumer decision making process regarding sport involvement.
This document provides a public relations plan for the UIUC Men's Wheelchair Basketball team. It includes a situation analysis noting the team's lack of public awareness. The target market is identified as UIUC students aged 18-22 interested in sports. Strategic recommendations include relationship management and exposure goals. Tactics proposed are developing relationships with local organizations, campus groups, and using social media more actively. The plan aims to position the team as a well-known supportive organization on campus.
2016 Cannes Young Lions Response - Play Hard, Play FairThomas Davies
Due to my strong interest in pursuing strategy-based roles, my colleague Tess McBryde (Maxus) and I entered the Australian leg of the 2015 Cannes Young Lions Competition, where despite both being brand new to the industry we were successful in making it through to the Sydney presentation round.
Women pro soccer case study solution-atul & group groupAtul Gurav
1. The document lists the names of several individuals and provides information about a women's professional soccer league that struggled to sustain itself.
2. The league faced challenges including having fewer sponsors than expected, high operating expenses, low player compensation, and needing to pay for television broadcasts while having a small audience.
3. A new CEO with experience in professional sports was hired to help lead the league.
The document discusses using psychographic and demographic research to understand a target audience for a football boot advertisement. It summarizes conducting primary research through a questionnaire to learn the target audience prefers spending around £100-150 on boots designed to enhance shot power. Secondary research analyzed similar ads. The questionnaire provided visual results showing most of the target audience are male, buy boots regularly, and prefer shops like Sports Direct. This informed creating ads with male characters promoting boots that enhance power at a reasonable price point sold in preferred stores.
Carol Fraser from Sport England presents about how to use insight to understand your sports participants.
Presented at the Sport and Recreation Alliance's Sports Summit 2014.
The document discusses a research project conducted by the University of Colorado - Boulder's Leeds School of Business on community development strategies for the Denver Outlaws lacrosse team. The project's purpose was to understand what community development means to the Outlaws and how it could increase their brand awareness. Research methods included surveys at lacrosse events and in downtown Denver, attending Outlaws games, and interviewing another team's community relations coordinator. Key findings were opportunities around increased social media use, utilizing their mascot more, and better sponsor activation. Recommendations included hosting community events like a family race and chili cook-off to promote the Outlaws brand and draw new fans. Improving their online presence and mascot usage were also
The document discusses strategies for the Denver Outlaws lacrosse team to increase their brand awareness and community presence through community development efforts. It recommends three specific events or programs: a family-friendly race/relay event partnering with a charity, a pre-season chili cook-off to engage food and drink communities, and rebranding an existing tailgating area to be more inviting to new fans. Implementing these recommendations along with improving their social media presence and mascot usage could help connect the Outlaws brand to more of the Denver community.
This document discusses Intertwine, a proposed business that would connect professional athletes with social causes. It begins with an abstract that outlines the problem of athletes lacking an effective platform for philanthropic work. It then reviews literature on corporate social responsibility in sports. Successful teams like the LA Kings have foundations to give back. The NBA has its NBA Cares program. Research shows corporate social responsibility benefits businesses like Starbucks, Hershey, and Microsoft by improving profits, retention, and reputation. Fans now expect teams to engage in social responsibility and feel more committed to teams that do so consistently and authentically. Intertwine aims to help athletes support causes they personally care about to positively impact communities.
The campaign proposes redesigning @TheBuzzer's website to better meet the needs and preferences of its target millennial audience. Key elements of the redesign include integrating new video content categories labeled with sports terms to help users easily navigate to their preferred types of content. The categories include "Big Buzz" for top news, "Pregame" for pre-game hype, "Sideline" and "Locker Room" for insider perspectives, "Postgame" for recaps, and "Personal Foul" for other commentary. The goal is to improve users' digital experience and increase engagement metrics like video views and social media shares.
Cynisca, an all-female marketing agency, has crafted a campaign for @TheBuzzer, a sports news outlet targeting millennial males. The campaign aims to increase brand awareness, social media followers, and video views through improved digital experiences and strategic content delivery. Research found millennial sports fans want timely, relevant content delivered across social platforms to stay informed and participate in conversations. The campaign will provide customized content categories and social media engagement to give fans a "home-field advantage" in sports information.
The document discusses the struggles of establishing a sustainable professional women's soccer league in the United States. The previous league, WUSA, was unable to turn a profit despite good intentions. The new league, WPS, faced high operating expenses, low compensation for players, and a small target audience. It had difficulties gaining sponsors and viewers. The recommendations include improving marketing, building a loyal fan base through community outreach, and addressing societal attitudes towards women's sports.
Emotional Quotient In Sports Marketing By Sourabh AryaSourabh Arya
The document discusses surveys conducted at three sporting events in India to understand characteristics of sports fans. Surveys of 100 respondents were conducted at the Nehru Cup football tournament, Kingfisher Open tennis tournament, and Vodafone Delhi Half Marathon. The surveys examined demographics of fans, behaviors, motivations for attendance, and relationships with favorite players/teams. Key findings included differences in fan attributes based on age, gender, and sport preference. The goal was to help event organizers, sponsors and broadcasters better understand and target fan audiences.
This document discusses a study on fan loyalty and its impacts. The study aims to understand fan loyalty as a whole by examining factors like brand loyalty vs. team loyalty, psychological commitment to a team, and the relationship between a team's geographical location and attendance rates. The document provides context on fan loyalty through a literature review discussing theories of identification and how geography, attendance, psychological commitment, and brand vs. team loyalty have been explored in previous research. An informed consent form is also included, outlining the study procedures and ensuring confidentiality and voluntary participation.
This document outlines a promotional campaign called #LionSmart for the Detroit Lions targeting kids ages 10-15 in Michigan. The campaign aims to emphasize the intelligence of athletes and motivate kids academically. Three promotional ideas are described:
1. "Saved by the Lions" visits Lions players to schools to talk about academics. Schools are selected weekly and winners get to meet players.
2. "Are you smarter than a Lion?" Posts trivia on social media daily for a chance to win Lions merchandise. Aims to increase social media involvement and learning.
3. Future promotions will reward kids for academic achievements like good report cards.
The promotions use incentives to encourage academic focus in a fun way using
This document summarizes a research study on the motivations of professional football players who support nonprofit organizations. The study conducted interviews with 10 professional football players to understand what motivates them to form or support nonprofits. It analyzed the interview data using attribution theory to identify common themes in motivations. The findings revealed several attributes shared by athletes around giving to charity, providing insight into what motivates major donors to give back to their communities.
2. 1
Table of Contents
Item Page
Executive Summary 2
Situational Analysis 3, 4
Statement of Purpose 5
Target Publics 6, 7
Key Messages 8, 9
The Plan 10, 11
Campaign Schedule 12
Line-item Budget 13
Evaluative Measures 14
3. 2
Executive Summary
Within this research proposal, one will find several different tactics, strategies,
and methods that will create a successful platform for the Bloomington 494ers. To
accomplish this, I first evaluated the mission statement of the franchise itself. This
mission reads as follows: “The Bloomington 494ers are dedicated to playing quality
softball on the field while also furthering softball and women’s sports as a whole off the
field.” In order to develop a successful PR plan for this client, I took their goals and
wishes into perspective.
Early on in my research, I identified several key publics for the organization to
target. As a new professional sports franchise, the 494ers need to establish a fan base
quickly and effectively in order to survive as both a team and a business. I also
developed strategies for the 494ers to implement in trying to reach these demographics.
I have written several different iterations of the goals shared by the organization
and myself throughout this proposal, as seen on pages 5, 8, and 9. It is important to
remain focused on the goals of the organization while developing a successful
comprehensive PR plan such as this.
Also included within this project proposal is a schedule that outlines when and
how these tactics should be executed. Immediately after the schedule, one can find a
budget that exhausts the amount of money that the 494ers are working with. However,
this budget is thorough and detailed.
I hope that the Bloomington 494ers find this project proposal to be in their best
interest, and I thank them for their time. Go 494ers!
4. 3
Situational Analysis
During my client research, I received several positive answers to my questions. It
was made clear that the 494ers are committed to establishing a large fan base in a
crowded professional sports market. In order to help them achieve this, I also
researched past expansion teams across several different sports, and how they were able
to draw fans. Through this research, I discovered that many expansion teams promoted
a fun, fresh atmosphere. I also learned that many teams attempted todifferentiate
themselves from other area professional sport franchises. If the 494ers were able to
successfully execute both of these aspects, they could expect tosee many faces in their
crowd.
I had several thoughts and questions regarding stakeholders as well.
Stakeholders generally meant potential fans and business partners for the sake of this
research. Ticket prices, communication skills, and competition were vital pieces in most
of the questions I pressed during my research. I found that stakeholders value
reasonable ticket prices, as they have increased in price exponentially in this market
over the past few years. If the 494ers were able to keep their prices reasonably low in
comparison to other Minneapolis-St. Paul professional sport franchises, they would be
much more likely to see interest in attending 494ers games from potential fans. I also
asked several stakeholders if they value good communication, and what they would
expect from the 494ers’ brass if something were to go wrong during their tenure in
Bloomington. I learned that stakeholders value honesty and transparency from teams
that they care about. I also discovered that since the league was also new, they expected
a high level of parity amongst the teams. Expectations are not exactly high for the
5. 4
494ers as they take the field for their inaugural season, but the 494ers should still
promote a competitive team that has its’ collective eyes on the prize.
In my problem-opportunity research, I asked several hypothetical questions that
had to do with how the 494ers would respond to an issue if one were toarise. Like I
found during my stakeholder research, communication and honesty are key traits. A
local professional sports franchise, the Minnesota Vikings, fumbled with the Adrian
Peterson scandal quite a bit. After initially suspending him only one game for a grave
offense (child abuse), several sponsors and fans of the team responded negatively. This
resulted in the Vikings effectively suspending him for the remainder of the year. This is a
perfect example of a PR plan gone wrong! This organization went to twoopposite
extremes with their discipline of a misbehaving star player, confusing fans and leading
them to believe that they only reacted due to the backlash received from sponsors and
national media members. Minnesotans were disgruntled with this situation, and the
494ers’ organization can look at it as a perfect example of what not to do if a similar
situation were tooccur internally in Bloomington.
6. 5
Statement of Purpose
I believe the Bloomington 494ers have a golden opportunity despite the
oversaturated professional sports market that they will be operating in. A brief list of
their strengths include the fact that they will be the only sports franchise operating in
suburbia, they are one of only two female professional sports teams, and they are the
first-ever professional softball team in the Twin Cities. However, gaining attention and
fans will be difficult, but any weaknesses can be addressed swiftly with a good PR plan.
By targeting the proper publics and promoting the correct aspects of the organization,
the 494ers can have a fruitful existence in Bloomington for years tocome. Through
promotion of the organization’s strengths and smart communication, this organization
can succeed.
7. 6
Target Publics
Primary Target Publics –
1.) Female athletes of all ages. This can range from young, developing athletes to elderly
women who enjoy low-intensity recreational fitness activities. As the sport is played by
females, something uncommon in professional sport, the 494ers should make an effort
to welcome all female athletes to their business and their mission in a warm fashion.
2.) Families with children ages 6 to 12. Professional sport organizations have always
made a concerted effort to engage with children by creating a family-friendly
atmosphere at their events. The 494ers would be wise to follow suit, as children within
this age range are impressionable to the point that their positive mission could truly
resonate with them for an extended period of time. If they were toindulge this
experience with their family/loved ones, this would enrich the process.
3.) College-aged athletes/sport fans. College-aged athletes/sport fans bring an
exuberance to a game that is generally unmatched by other demographics. This is also
the new wave of young professionals, so it is vital to start and harbor healthy
relationships with people within this target public.
Secondary Target Publics –
1.) Members of women’s organizations. It is essential to target women as consumers for
this new franchise, so it is only natural to harbor healthy relationships with those within
this target public.
8. 7
2.) Members of the Twin Cities’ counterculture. This idea may come as a surprise
initially, but I believe that this is a solidified concept. The definition of counterculture
reads as, “a way of life and set of attitudes opposed to or at variance with the prevailing
social norm.” The Bloomington 494ers would be wise to stay open to this target public,
as they can relate to women’s professional sport. Within the culture of professional
sport, women’s professional sport is rare and often mocked by the people that are
considered “normal” by society’s standards; by the people that engage in activities that
are in accordance with the social norm of the culture of professional sport. By remaining
open to this target public, the 494ers would be allowing them to experience a culture
that they otherwise may not enjoy/attend.
It would be rational for the 494ers to target specific publics to maximize their
potential on several different levels, but it would also be rational for this franchise to
remain open to target publics that typical professional sport organizations might not
necessarily cater to.
9. 8
Key Messages
Primary Target Publics –
1.) Female athletes of all ages. A good message to send to this demographic would be
emphasizing the fact that the 494ers is a female team participating in an almost-
exclusively female sport. Professional female sport leagues are rare, so they should make
use of the 494ers and get to a few games.
2.) Families with children ages 6 to 12. Sporting events have typically high-energy, fun
atmospheres. The 494ers should be no different, and 494ers games should be a
destination for families with children aged 6 to 12. If children at this age are exposed to
the 494ers, they may just latch on and become fans for life.
3.) College-aged athletes/sport fans. A good message to this public would regard the
fun, competitive atmosphere that accompanies professional sporting events. The 494ers
are also a fresh new face in a market littered with professional sport franchises, so they
ought to check out the new team and see what all of the excitement is about.
Secondary Target Publics –
1.) Members of women’s organizations. For this public, it would be wise to emphasize
the role played by women for the 494ers. Most professional sports are played and
watched by males, but the Women’s Professional Softball Association is a different
organization. It is a league that embraces women, and promotes their place in society.
The 494ers use softball as a microcosm of society, and shows how women are equal to
men.
10. 9
2.) Members of the Twin Cities’ counterculture. Tothis public, it would be very wise for
the 494ers to promote a fun, non-judgment zone. 494ers games should become
happening events for this public in the Twin Cities.
11. 10
The Plan
PR Plan - My overall goal for the Bloomington 494ers is for the organization to
make a smooth, seamless transition from new, upstart franchise to a factor in the Twin
Cities on several different levels (including on-field success, financial success, consumer
relationship success, and off-field/humanitarian success). Below is a grid that displays
how I would want to achieve these goals by targeting specific publics.
PIPP
Public Important
Segments
Profile Priority
Female athletes of
all ages
Live near Bloomington,
exercise regularly, enjoy
watching female sporting
events
2
Families with
children aged 6-12
Live near Bloomington,
children still developing
interest in sports, young
1
College-aged
athletes/sports fans
Students at local
colleges/universities
Live/study near Bloomington,
enjoy watching sporting
events, bring excited and fun
attitude to competition
3
POST
Publics Objectives Strategies Tactics
Female athletes of
all ages
To make at least
50 percent of
female athletes
in the metro area
aware of the
494ers within
the next three
months.
Advertise on social
media sites, local
television, local radio,
local newspapers, and
local gyms/sport
programs.
Contact all potential
advertisers within
the next two weeks,
and send
information to be
distributed by local
gyms/sport
programs in same
timeframe.
Families with
children aged 6-12
To make 20
percent of
Advertise on social
media sites, local
Contact local
schools within the
12. 11
children aged 6-
12 in the metro
area aware of the
494ers within
the next three
months.
television & radio
channels that are
popular amongst
children, offer group
specials to local
schools. Promote the
fun atmosphere of
events.
next month
regarding field trips,
other information.
College-aged
athletes/sports fans
To make 75
percent of
college-aged
athletes/sports
fans aware of the
494ers within
the next three
months.
Advertise at local
campuses, offer cheap
tickets for college
students on designated
nights, advertise on
social media and local
television & radio.
Contact all local
colleges/universities
within the next
week about
advertising.
Advertise any
college student
deals on social
media.
Members of
women’s
organizations
To make at least
80 percent of
women’s
organizations
members within
the metro area
aware of the
494ers within
three months.
Hold
presentations/meetings
with various local
women’s organizations,
advertise on local
television & radio,
advertise in local
newspapers.
Contact all local
women’s
organizations about
meeting within the
next month. Contact
all potential
advertisers within
the next week.
Members of Twin
Cities
counterculture
To make at least
50 percent of the
metro area’s
counterculture
aware of the
494ers within
three months.
Advertise in local
newspapers, social
media, local television
& radio. Promote the
fun, judge-free
atmosphere of events.
Contact all potential
advertisers within
the next week.
Students at local
colleges/universities
To make at least
50 percent of
students at local
colleges aware of
the 494ers
within three
months.
Advertise at local
campuses, offer cheap
tickets for college
students on designated
nights, advertise on
social media and local
television & radio.
Promote the fun,
exciting atmosphere of
events.
Contact local
colleges/universities
about advertising
within the next
week. Contact other
potential advertisers
within the next
week. Advertise any
college student
deals on social
media platforms.
13. 12
Campaign Schedule
Opening Day for the Bloomington 494ers is on April 8, 2016. In preparation, here
is a timeline that I have assembled for the organization to be ready for their inaugural
season.
January 8, 2016 - Contact local schools regarding field trips, other information.
Advertise on social media sites, local television, & radio channels that are popular
amongst children.
January 8, 2016 - Contact all local colleges/universities within the next week
about advertising. Advertise on social media and local television & radio.
January 8, 2016 - Hold presentations/meetings with various local women’s
organizations. Make it clear that the 494ers are interested in beginning fruitful
relationships with local women’s organizations. Emphasize the fact that the
494ers are one of the only professional female sports clubs in the area.
February 8, 2016 - Identify and contact local advertisers (television, radio,
internet, social media, print) regarding opportunities to spread information
about the 494ers.
March 18, 2016 - Contact all potential advertisers that reach female athletes.
Send information to be distributed by local gyms/sport programs in twoweeks as
well.
March 18, 2016 - Advertise in local newspapers, social media, local television &
radio that have audiences that fit the target public of the Twin Cities’
counterculture.
14. 13
Line-item Budget
The following budget was created with the idea that the $2,000 non-salary
spending limit is still accurate.
$750 - Contact local schools regarding field trips, other information. Advertise on
social media sites, local television, & radio channels that are popular amongst
children/families.
$350 - Contact all potential advertisers that reach female athletes. Send
information to be distributed by local gyms/sport programs in two weeks as well.
$300 – Hold presentations/meetings with various local women’s organizations.
Make it clear that the 494ers are interested in beginning fruitful relationships with local
women’s organizations. Emphasize the fact that the 494ers are one of the only
professional female sports clubs in the area.
$200 - Advertise in local newspapers, social media, local television & radio that
have audiences that fit the target public of the Twin Cities’ counterculture.
$200 - Identify and contact local advertisers (television, radio, internet, social
media, print) regarding opportunities to spread information about the 494ers.
$200 - Contact all local colleges/universities within the next week about
advertising. Advertise on social media and local television & radio.
15. 14
Evaluative Measures
Once the Bloomington 494ers would like to learn if the goals/mission of my
public relations firm, the organization, and the stakeholders were met, these are the
steps they should take in order to find out.
Focus groups would be helpful in giving a perspective as to how they felt we
executed our plans. For the Bloomington 494ers, the name of the game is satisfying
their stakeholders. In order to accurately evaluate ourselves, it is important to have open
discussion with small samples of the target publics we wish to please.
Feedback research is useful here as well, and it can compound itself with focus
groups quite well. End-of-season surveys are common amongst professional sport
franchises, and the 494ers would benefit from receiving some representative samples
from their stakeholders. If stakeholders are able to be open and honest with the
organization about potential changes, everyone can benefit from such surveys.