This document discusses marketing automation, which refers to software platforms and technologies designed to help marketing departments more effectively market across multiple online channels like email, social media, and websites. It provides examples of how to automate tasks like scheduling social media updates using tools like Buffer, automating additional processes using IFTTT and Zappier, and integrating email automation with MailChimp. The document also discusses setting up a data warehouse to connect data points from different sources, identifying users, tracking user interactions, and analyzing the behavior data like a pro.