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Marketing
Automatisation
Artem Daniliants / LumoSpark
WTFis
marketing automatisation?
Marketing automation refers to software platforms
and technologies designed for marketing
departments and organisations to more effectively
market on multiple channels online (such as email,
social media, websites, etc.) and automate repetitive
tasks.
Source: Wikipedia
Let's try an
example
Scheduling
social media
updates
Every social media has a certain
"peak" times when updates
receive the most amount of
attention.
Source HubSpot
Let's automate it with Buffer
Video: YouTube Link
Let's kick it
up a notch
Automating using IFTTT
Video: YouTube Link
Taking it further with Zappier
Video: YouTube Link
Email automation with MailChimp
Video: YouTube Link
Shopping Cart Abandonment
AdWords automation
Video: YouTube Link
Working with web hooks in Mailgun
Video: YouTube Link
<?php
if ($_SERVER['REQUEST_METHOD'] != 'POST') die ('No access');
require 'vendor/autoload.php';
use MailgunMailgun;
use StichozaGoogleTranslateTranslateClient;
use DetectLanguageDetectLanguage;
$mgClient = new Mailgun('MY-GREAT-API-KEY');
$domain = "lumospark.com";
DetectLanguage::setApiKey("YOUR-API-KEY");
$message_lang = DetectLanguage::simpleDetect($_POST['body-plain']);
if ($message_lang != 'ru'){
$tr = new TranslateClient($message_lang, 'ru');
$translated_msg = $tr->translate($_POST['body-plain']);
}
if (isset($translated_msg)) $message=$translated_msg;
else $message=$_POST['body-plain'];
$result = $mgClient->sendMessage($domain, array(
'from' => 'LumoSpark email processor <webhook@lumospark.com>',
'to' => 'Artem D. <artem@lumospark.com>',
'subject' => $_POST['subject'],
'text' => $message
));
Doing it like big boys with Segment
Behaviour
analysis for
the masses
Setup warehouse (PostgreSQL/Amazon RedShift)
Connect data points
Identify users on site
analytics.identify('727282937', {
name: 'Artem D.',
email: 'artem@lumospark.com'
});
Track user key interactions
Example: 1 (JavaScript)
analytics.track('Landing page conversion', {
contact_type: 'PPC AdWords free report',
source: 'PPC landing page 1'
});
Example 2 (PHP)
Segment::track(array(
"userId" => "019mr8mf4r",
"event" => "Purchased Item",
"properties" => array(
"revenue" => 39.95,
"shipping" => "free"
)
));
Push data to other sources
Analyse data like a pro
select email, plan, sent_at
from initech.identifies
where email = 'bob@initech.com'
Returns following
Thank you!Contact me
Email: artem@lumospark.com
Twitter: twitter.com/artemd
LinkedIn: fi.linkedin.com/in/artemdaniliants
Image credits
→ https://blog.pusher.com/introducing-pusher-
webhooks/

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