The document discusses essential elements of effective marketing, posing three key questions: where does marketing fit within the ecosystem, what is the appropriate message, and how can it be measured? It highlights the importance of understanding customer buying stages, consistency in messaging, and the necessity of data for effective measurement. The document emphasizes that without data, marketing efforts may be misguided.

1. MARKETINGAre you doing it right?

2. 1. Where DOES IT FIT?
2. WHAT IS THE RIGHT MESSAGE?
3. HOW DO YOU MEASURE IT?
THREE SIMPLE
QUESTIONS

3. 1.
WHERE
DOES IT
FIT?

4. CUSTOMER
DATABASE
SOCIAL
MEDIA &
ADVERTISING
WEBSITE &
LANDING
PAGES
RETARGETING
OUTBOUND &
TRADITIONAL
MARKETING
ONLINE
ADVERTISING
SEARCH
INDIRECT
DIRECT
TYPE OF LINK
SALES TEAM /
RETAIL STAFF
SPONSORSHIPS
COMMUNITY
PROGRAMS
EMAIL
NEWSLETTER
RETAIL
STORE
THE COMMS ECOSYSTEM
REFERRAL /
WORD OF
MOUTH
ACTIVATIONS,
EVENTS &
TRADESHOWS
SHARED
CONTENT

5. 2.
WHAT IS
THE RIGHT
MESSAGE?

6. UNDERSTAND THE
BUYING STAGES

7. When you try to say
EVERYTHING
You end up saying
NOTHING

8. BE CONSISTENT, BE
MEMORABLE

9. 3.
HOW DO YOU
MEASURE IT?

10. MARKETING WITHOUT DATA
IS LIKE DRIVING WITH YOUR
EYES CLOSED

11. 1. Where DOES IT FIT?
2. WHAT IS THE RIGHT MESSAGE?
3. HOW DO YOU MEASURE IT?
THREE SIMPLE
QUESTIONS

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