21. ? ??
? ?
?
?
? ?
? ?
How do you delight a customer?
? ?
? ?
?
?? ? ?
?
?
?
22. Inizi parlando il loro linguaggio.
通過告訴他們的語言開始。
그들의 언어를 말해서 시작.
Commencez par parler leur langage.
Beginnen Sie, indem Sie ihre Sprache sprechen.
Begin door hun taal te spreken.
言語を話すことによる開始。
Start by speaking their language.
57. Oh, and value? It’s more than just money.
$
$
$ $ $
$
$ $ $
$ $ $
$
58. 007sing
ts 2 erti :
d i dv
r i b en n a e l e a s e
esc en I ss r
n d a rd p re
ilto G
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cam
59. “The focus of the advertisement is not the bed, but
rather the guest. Emphasizing people first is part
of the brand’s overall goal to help travelers work
smart, stay fit, eat well and offer the services and
amenities for travelers to have everything. Right
where they need it.”
70. Apple did it with the iPod and
iPhone. IBM did it by switching
from hardware to software.
Cadillac did it by connecting
with a younger audience.
And Oscar Meyer?
79. Pa
A n
sm ic
ar pri
t cin
pr g
ic w
in o
g n’
st t
ra wo
te rk
gy .
w
ill
.
80. $
10 $
10
0
Retail business?
Instead of dropping prices on your high priced
products, create flanking products that deliver
lower price to lower value customers.
81. Service business?
Evaluate your customers and focus on those
with better cash flow. And don’t forget to be
flexible with your margins. A smaller margin
today could create larger margins tomorrow.
95. Is your site still rocking?
Or merely rolling?
(may
be it’
s tim
e for
new
whee
ls)
96. S o how is your
reputation?
Track and adjust
using new tools.
Watc h the social
media c onversation.
What ar e the Tweets
saying abo
ut
yo
u?
97. Now’s a good time
to consider mobile
marketing, too.
98. .
pe titive
com dable.
I t ’s f f o r .
ta base nt.
I t ’s a n e w d a p l e m e t.
It’ s a to im p ocke
I t ’s e a s y e r y o n e ’s a y t o
ev t w
It ’s i n s a g r e a g e o n
’
A nd it other ed on.
n iti
get a compet
your