Vishnu Speaks: Are you being Genuinely Meaningful?

651 views

Published on

Vishnu Speaks: Are you being Genuinely Meaningful?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
651
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Vishnu Speaks: Are you being Genuinely Meaningful?

  1. 1. “ A r e y ou g enui nely m eaning f ul ?vishnu speaks h a v a s M E D I A A S I A P A C I F I C
  2. 2. vishnu speaks“Vishnu Speaks” is a series of thought pieces about my passions-storytelling, the media industry, and being meaningful. in 140 characters.. I enjoy being a meaningful disruptor. Currently, I lead Havas Media’s operations in Asia Pacific, and I have a passion for educating the underprivileged. h a v a s M E D I A A S I A P A C I F I C
  3. 3. Are your genuinely goodintentions transparent enough?I am reminded as a contrast of the numerous occasions whenone is told to add a US$ 1 (voluntary of course) to their hotelbill.I have always wondered as to what they do with it though.If they indeed do something, they are real bad communicators for I can bet everydollar that not one customer knows about it. h a v a s M E D I A A S I A P A C I F I C
  4. 4. Are your genuinely goodintentions transparent enough?Likewise,the "Change for Good" program on many flightsis a great concept that gets better use of the small change you have.But again, one never knows to date how they get used and more importantly howis the airline reciprocating the customer contributions.I am like many others searching for answers - seeking theelusive genuineness - hoping to find the soul in it. h a v a s M E D I A A S I A P A C I F I C
  5. 5. You can make your vacation meaningful too!Would you go on a safari that promises an experience of a lifetime spottingcheetahs, lions and rhinos and lets you enjoy a wonderful evening in a luxurioustent on a moonlit night?Here’s a meaningful example: The Micato Safaris in Africa h a v a s M E D I A A S I A P A C I F I C
  6. 6. You can make your vacation meaningful too!The Micato Safaris in Africa send a kenyan child to school for 12 years for everysafari booked.As part of its 25th year celebration in addition to above donates one book to aNairobi Library, one "Huru kit" (a collection to sanitary supplies to help keep girlsfrom missing school) and a gallon of water for every gallon used by its guests.All the makings of a genuine sustainability. h a v a s M E D I A A S I A P A C I F I C
  7. 7. You don’t need to compromise on luxury or sustainabilityBuilt with trees blown down by Hurricane Felix.The glassware comes from a project that keeps 40 teens off the street and offdrugs by teaching them a craft.Candles purchased from an organization that teaches disabled children.The morning oatmeal comes from an enterprise where single mothers producesolar-dehydrated fruit and, in exchange learn valuable skills.The straws crafted from local wood hand made by a formal employee who nowruns the business full-time. h a v a s M E D I A A S I A P A C I F I C
  8. 8. You don’t need to compromise on luxury or sustainabilityThese are just some of the many aspects of the Cayuga resorts in Costa Ricawhere Hans Pfister, President and Co-owner says - “We have theopportunity to show guests that without sacrificing much amore sustainable approach to living is possible.”Indeed luxury sustainability at its very best born from the heart and imbibed as aculture.I would happily spend nights at this resort and feel good about it. h a v a s M E D I A A S I A P A C I F I C
  9. 9. Corporations, there’s more that can be doneHere’s my last example- with reference to projects that I have seen from tobaccofirms and oil firms which surprise me for it appears more as redeeming exercise.By very nature of the industry in which they are, ecological and health damage arepart and parcel of it.Yet most of its efforts if not all are spent on sustainabilityefforts in ecological and health preservation - an area wherecredibility is least possible from a customer perspective. h a v a s M E D I A A S I A P A C I F I C
  10. 10. Corporations, there’s more that can be doneI wonder why don’t these companies spend in other areas, education, communitydevelopment, human capital etc where a lot more positivity can be attained.It brings us back to the same question - areyou being sincere with what you are doing? h a v a s M E D I A A S I A P A C I F I C
  11. 11. Be Genuinely Meaningful.More than 400 brands across the globe are studied in the Meaningful Brands study and we have learnt from ourby Havas Media every year-research that 70% of them today aremeaningless. h a v a s M E D I A A S I A P A C I F I C
  12. 12. Be Genuinely Meaningful.Will the Genuine, Sincere, Authentic believerand practitioner of sustainability stand up? h a v a s M E D I A A S I A P A C I F I C
  13. 13. Are you one of the desired 30%?So, ask yourself this- are you genuinely meaningful? h a v a s M E D I A A S I A P A C I F I C

×