SlideShare a Scribd company logo
THE DAILY ADVERTISING CLUTTER 
Some studies have shown that 
we can be bombarded by up to 
5000 
marketing messages/gimmicks 
a day..
WHEN YOU’RE COMMUTING TO WORK..
STALKING YOUR FRIENDS ON SOCIAL MEDIA..
READING THE NEWS..
EVEN CHECKING YOUR EMAIL.. (OR USING 
ANYTHING GOOGLE –RELATED)
YOU CAN’T EVEN EAT IN PEACE.. 
VS
WHEN ORDERING YOUR MEALS.. 
Applewood smoked 
bacon, fresh Roma 
tomatoes
AS A RESULT…
HOW THEN CAN WE GET TO OUR CONSUMERS?!
PREVIOUSLY..
NOW..
1. KNOW YOUR AUDIENCE
WHAT DO THEY WANT? 
= 
Cash 
rewards 
Discounts 
Chance to 
enter a lucky 
draw 
Level ups in 
mobile 
games 
REWARDS LIKE..?
2. MAKE THEM FEEL LIKE WANTING YOUR 
PRODUCT 
Emotion > Logic
3. ENGAGE THEM
IN CONCLUSION… 
Don’t be sucker for good marketing! 
(Then again, I know you can’t help it 
=P)

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