Admissions Recommendations

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Admissions Recommendations

  1. 1. WWU Marketing Recommendations<br />2011 CBE Project<br />
  2. 2. the<br />
  3. 3. Goal<br />the<br />
  4. 4.
  5. 5. ?<br />HOW<br />the<br />
  6. 6. The First Rule of <br /> MEDICAL <br /> INQUIRY<br />
  7. 7. Ask the<br />PATIENTwhere it hurts<br />
  8. 8. PATIENT <br />the<br />is always <br />the best guide<br />to a correct diagnosis<br />and eventual remedy<br />
  9. 9. This means<br />MARKET RESEARCH<br />
  10. 10. New decision journey<br />ECOMMERCE BEHAVIORS <br />SOCIAL WEB BEHAVIORS <br />PERUSE FAV BLOGGERS’ POSTS<br />SIGN UP FOR LOYALTY CARD<br />USE COMPARISON TOOLS<br />LOOK AT A CATALOG<br />CONTACT CUSTOMER SERVICE<br />SEE AN AD<br />RECEIVE A MAILER<br />CALL 1-800<br />VISIT A STORE<br />CONSULT SALES REP<br />CHECK CRAIGS- LIST FOR RESALE OPTIONS<br />ASK QUESTION VIA LIVE CHAT<br />SEARCH FOR A PRODUCT<br />WATCH YOUTUBE VIDEO<br />SIGN UP FOR EMAIL<br />SHOP FROM FRIENDS’ LEMONADE STAND<br />BROWSE WEB SITE<br />POST REVIEW, UPLOAD PIC<br />READ AND RATE REVIEW<br />VISIT A STORE<br />LINK FROM FRIEND’S FACEBOOK<br />BROWSE TAG CLOUDS<br />LINK FROM FRIEND’S FACEBOOK<br />TRACK PURCHASE<br />REVIEW FAQS<br />CREATE TAGS<br />NON-LINEAR • MULTICHANNEL • DIGITAL-FIRST<br />Taken from Resource Interactive<br />
  11. 11. the<br />DATING Principle<br />
  12. 12. You can’t just convince one person<br />
  13. 13. You have to convince their influencers<br />
  14. 14. Create and Empower Allies<br />
  15. 15. Rally their friends and peers<br />
  16. 16. and parents<br />
  17. 17. ?<br />Where<br />
  18. 18. Parents live at the house<br />
  19. 19. Peer influencers live<br />HERE<br />
  20. 20. Great start…. <br />
  21. 21. Reality<br />Virtual<br />
  22. 22. theFAB PIE<br />
  23. 23.
  24. 24. Memory Vs. Experience<br />we value MEMORY more than experience<br />
  25. 25. Sell the memory<br />Even if you are selling the potential future memory<br />
  26. 26. A new experience can be intimidating…<br />(Like College!)<br />
  27. 27. The more concerns we alleviate <br />the more likely the are to come<br />
  28. 28. A day in the life…<br />Tell the story of the Western student to overcome concerns<br />
  29. 29. Analytics <br />A<br />B<br />testing<br />
  30. 30. Recommendations<br />Focus on the Goal<br />Reach out to parents and peer group<br />Empower the evangelists<br />Increase social media exposure<br />FAB PIE<br />Sellthe memory<br />A Day in the LIFE<br />A+B Testing<br />

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