Marketing 2
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This document discusses the history and concepts of Marketing 2.0 from the 1970s-1990s. Marketing 2.0 focused on satisfying and retaining customers through customer-centric strategies enabled by new information technologies. Key concepts included STP branding using segmentation, targeting, and positioning approaches to give promises to customers and keep them. The document provides examples of segmentation criteria, targeting strategies, positioning approaches based on price, and famous company slogans.
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Recently uploaded (20)
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Marketing 2
- 2. History of Marketing 2 BY: Mustafa Abdelnaser
- 3. Marketing 2.0 “Customer Centric Marketing” (1970s -1990s)
- 4. Marketing 2.0 Objective: Satisfy and retain customers Enabling Forcing: Information Technology Values: Functional & Emotional
- 5. Marketing 2.0 STP Branding Segmentation Targeting Positioning Give Promises and keep them
- 6. Segmentation
- 7. Segmentation Criteria Demographic: Age – Gender – Income - Religion Geographic: Region - Country - State Physiographic: Lifestyle - Personality - Opinions - Social Class Behavioral: Online Shoppers - Sporty - Reader
- 8. Targeting
- 9. Targeting Criteria Undifferentiated (one product to all segments) ex. coca cola Differentiated (different product to different segments) ex. Samsung Concentrated (one product to one segment) ex. Rolex watches
- 10. Positioning
- 11. Positioning Criteria Positioning by product: More for more: Apple More for the same: Samsung More for less: Alcatel Less for much less:
- 13. Slogans Game Just do it! Think Different When there is no tomorrow The happiest place on earth Connecting People Open Happiness Inspire and nurture the human spirit Come to where the flavor is The best or nothing Seek The Peak
- 14. Questions?
- 15. Thank You!!