Marketers' Benchmarks 2011

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Alex Kornfeind

Focus Research Study A Survey of Marketers' Priorities & Challenges Read the full article here http://me.lt/9Q5ih

Business Economy & Finance

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Il rilancio dell'industria turistica? Passa indubbiamente dall'incremento degli arrivi di turisti dall'estero. Il 2011 è stato a due velocità. Gli stranieri hanno fatto rilevare un incremento, mentre la domanda interna è andata a picco. Secondo l'Eurostat, nel 2011 i pernottamenti nelle strutture ricettive italiane sono cresciuti del 3,4% per quanto riguarda gli stranieri mentre gli italiani hanno fatto registrare una flessione del 5,1 per cento. In media c'è stato dunque un calo dell'1,5% a fronte di un aumento medio nella Ue del 2,7 per cento. L'Italia peraltro è l'unico paese che fa rilevare un calo. Qui l'articolo http://bit.ly/y95m5V http://twitter.com/kornfeind

Decreto legge 13 agosto 2011 n.138

Alex Kornfeind

Portugal 2010 Lissabon. Porto. CoimbraAndre Kaasik

DDayFVG Turismo benzina digitale

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In this session, Tom Waterfall, Director of Optimisation Solutions, EMEA - Webtrends, will look at the do's and don't's of a successful MVT strategy. Tom will provide real-life examples, with accounts such as Air France- KLM, of where optimisation can play a crucial part in determining the success of your online strategy as well as how site optimisation can define your targeting strategy and drive conversions.

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Beyond the Page: Advanced Facebook for Nonprofits

Membership Marketing in the Digital Age: A Handbook for Museums and Libraries

Discover how to encourage interaction, increase membership, and get more recommendations by making your Facebook page stand out using advanced techniques that get results. In this interactive webinar, you’ll learn: - 5 secrets to designing a dynamic landing tab for your page; we’ll review the elements of a great landing tab and how to optimize your content for “shareablility” - How to leverage “Places” as a nonprofit - Best practices for promoting your page (both inside and outside of Facebook!) - How to run a successful Facebook ad campaign - Strategies to increase awareness and engagement including contests and custom apps - What you need to know about admins, policies, and privacy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forward‐thinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Non‐profit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).

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Per il 76% degli italiani il Governo deve puntare sul turismo. Osservatorio Confturismo-Istituto Piepoli: Il settore turistico si conferma essenziale per l'economia italiana, tanto che otto Italiani su dieci lo ritengono essere il nuovo "petrolio" del nostro paese. Quasi la stessa percentuale di Italiani, il 76 per cento, crede inoltre che sia importante che il Governo punti sul turismo per rilanciare l'economia.

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From the website: http://www.weforum.org The 2013 Travel & Tourism Competitiveness Index (TTCI) reveals that Switzerland, Germany and Austria lead the world in terms of travel and tourism competitiveness, with Spain, the United Kingdom, the United States, France, Canada, Sweden and Singapore completing the top 10. Tourism competitiveness is an important economic indicator. It is a major element in economic stimulation packages. Tourism is among the largest employers in most countries and also a fast-lane vehicle into the workforce for young people and women. Encouraging travel boosts consumer and business confidence, it strengthens two-way trade and promotes export income. http://www.weforum.org/issues/travel-and-tourism-competitiveness/index.html

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