The document provides guidance on marketing oneself as a lawyer. It discusses developing a marketing plan, including understanding what you offer, knowing your target customers, developing offers to solve client problems, determining marketing strategies, and creating marketing tools. The strategies discussed include publicity, networking, showcasing, and grassroots marketing. It also outlines laws or principles for effective marketing, such as starting small, maintaining balance, leveraging others, and consistently engaging with clients.

1. Marketect 401: How Should
I Market Myself?
Misty Williams

2. THE MARKETING MIX

3. Marketect Law
Law of the Win-Win
I am mindful to creating
opportunities and engaging with
clients only when we both win.

4. Marketect Law
Law of Sequencing
I will do the right things in the right
order. I will not skip steps or make
decisions out of fear or the need to
“be busy.” I will use discipline and
work smart.

5. 1
KNOW WHAT
YOU OFFER
2
KNOW
YOUR
3
(EXPERTISE)
CUSTOMER
DEVELOP YOUR OFFERS
TO SOLVE PROBLEMS
3 4
DETERMINE
YOUR
5
DEVELOP
STRATEGIES
6
YOUR TOOLS
BLOGS
ARTICLES PRODUCT
REPORTS
PRESENTATIONS EXECUTE YOUR PLAN

6. Marketect Process
1
KNOW WHAT
YOU OFFER
2
KNOW
YOUR
3
(EXPERTISE)
CUSTOMER
DEVELOP YOUR OFFERS
TO SOLVE PROBLEMS

7. SELF-
ACTUALIZATION
ESTEEM NEEDS:
FROM SELF & OTHERS
LOVE & BELONGING
SAFETY NEEDS
PHYSIOLOGICAL NEEDS
MASLOW’S HIERARCHY OF NEEDS

8. Pain or
Pleasure

9. Emotional Triggers
1. Discomfort – Boredom, 6. Disappointment –
impatience, unease, Depression, let down,
distress, humiliation, missing out
embarrassment 7. Guilt – Regret, remorse,
disappointment in self
2. Fear – Concern,
apprehension, worry, 8. Inadequacy – unworthy
anxiety, fright, terror 9. Overload / Overwhelm –
3. Hurt – Rejection, Sense of Grief, depression,
helplessness, problems
loss are too big
4. Anger – Resentful, 10. Loneliness – Alone,
furious, enraged separated, isolated,
5. Frustration – unmet forgotten, overlooked
adapted from Unlimited Power by Anthony Robbins, © 1986, Robbins Research Institute

10. Pleasure States
1. Love – Caring – Contribution
2. Success – Accomplishment –
Growth
3. Freedom – Autonomy
4. Intimacy
5. Security
6. Adventure
7. Power
8. Passion – Fulfillment
9. Comfort
10.Health – Vibrancy – Vitality

11. Marketect Law
Law of the Ready Student
I can only help those who realize
their need for my help, and who
have the means to pay for my
services.

12. Marketect Law
Law of Least Resistance
I will honor my gifts by finding ways
to serve that are aligned with the
marketplace and how they want to
buy.

13. Attraction – Building
Rapport
the ability to enter someone’s world and make
him feel that you understand him and you
have a strong common bond; creates
harmony and a responsive relationship.
Focus on Similarities: Matching & Mirroring
• Experiences • Words – colloquialisms Gestures
•
• Hobbies • Tone of voice • Intensity
• Ethnic - social background• Facial expressions • Dress – Social
• Perspectives - politics Habits

14. Rapport (cont)
Focus on Matching &
Similarities: Mirroring
• Experiences • Words –
• Hobbies colloquialisms
• Ethnic - social • Tone of voice
background • Facial expressions
• Perspectives - • Gestures
politics • Intensity
• Dress – Social
adapted from Unlimited Power by Habits
Anthony Robbins, © 1986, Robbins Research Institute

15. Marketect Process
3
BLOGS
ARTICLES PRODUCT
REPORTS
PRESENTATIONS

16. Marketect Law
Law of Beginner’s Mind
I will to assume that I know or have
things figured out. I will open
myself to new perspectives, to see
my work with fresh eyes and an
open heart.

17. Marketect Law
Law of Courageous
Persistance
I will keep going. I will put one foot
in front of the other, even when it’s
hard. I will not quit.

18. Marketect Law
Law of the Expanding
Universe
I am committed to growing,
expanding and becoming who I need
to be to best-serve the world with
my gifts.

19. Marketect Process
4
DETERMINE
YOUR
5
DEVELOP
STRATEGIES
6
YOUR TOOLS
EXECUTE YOUR PLAN

20. THE SELLING PROCESS
ATTRACTION
EDUCATION/EXPERIENCE
DECISION
AGREEMENT
DELIVERY

21. The Triad
Publicity
Article Submissions
STACKING Search Engine Marketing
Advertising
STRATEGIES Sponsorships
Presentations
Conferences
SHOWCASING Webinars or Teleseminars
STRATEGIES Radio Interviews
Panel Discussions
Local Networking Meetings
NETWORKING Trade Shows & Conferences
Mastermind Groups
STRATEGIES Referrals - Strategic Alliances
Email Marketing
GRASSROOTS Facebook and Twitter Updates
Direct Mail
MARKETING STRATEGIES Special Offers for "Fans"

22. Marketect Law
Law of Seedtime & Harvest
I will consistently engage with the
marketplace to add value & serve.

23. Marketect Process
4
DETERMINE
YOUR
5
DEVELOP
STRATEGIES
6
YOUR TOOLS
EXECUTE YOUR PLAN

24. Marketect Law
Law of the Leverage
I best-serve the world with a
balanced life. I will learn to engage
the services of others to handle
responsibilities that are not my gifts
and to free my time.

25. Marketect Law
Law of the Crawl-Walk-Run
I will start slow and scale with
success.

26. Marketect Law
Law of Small Commitments
I will not get stuck. I will find the
right workhorses to pull my wagon
toward my goals.

27. Marketect Law
Law of the Crawl-Walk-Run
I will start slow and scale with
success.
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