This slides is related to marketing topic.

1. MARKET TARGETING AND MARKET
TARGETING STRATEGIES

2. MARKET TARGETING AND ITS
STRATEGIES
Market Targeting
 The process of evaluating (‫کرنا‬ ‫جانچ‬) each and every segments and
selecting and selecting one or more to enter is market targeting.
 While market targeting firm must look three factors: segment size,
growth, segment structural attractiveness, and company objectives
and resources.
Target Market
 A set of buyers sharing common needs or characteristics that
company decides to serve

3. MARKETING TARGETING
STRATEGIES
Undifferentiated (Mass) Marketing
 A market coverage strategy in which company decide to ignore market
segment differences and go after the whole market with one offer. This
strategy mostly used in agriculture (‫زراعت‬) sector.
Differentiated (Segmented) Marketing
 A market coverage strategy in which company decided to target
several market segments and design separate offer for each i.e.
Vanity Fair is number one jeans marker in U.S, make different
brands for different customers such as jeans wear, workers wear,
sports wear, outdoor etc.

4. MARKETING TARGETING
STRATEGIES
Concentrated (Niche) Marketing
 A market coverage strategy in which a firm goes after a large
share of one or few segments of niches i.e. Nirma detergent
target rural and semi-urban consumer.
Micromarketing
 Tailoring products and marketing programs to the needs and
wants of specific individual and local customer and groups, such
as tailors and barbers provide each individual different service
or product as they want.

5. THE END