We bought bags of kibble from a variety of retailers. We tested big brands alongside small niche companies. The result? A market snapshot of thirteen pet food brands. In this quick 15 minute webinar, Scott Campbell reviews the findings. Learn: • which brands came close to exceeding the 10% moisture limit. • what some big brands do much better than small ones. • which brands over-pack—and which ones don’t quite meet the minimum. • the projected costs of inconsistency in packaging and drying.

2. MARKET SNAPSHOT:
PET FOOD
Scott Campbell
CEO
METER Group, Inc. USA

3. MARKET SNAPSHOT: PET FOOD
LOW TO HIGH WATER CONTENTS
5/15/19 3
PRODUCT AVG. WATER CONTENT (%)
D Wild Game Bag 2 4.36
K Bison Bag 1 4.63
D Salmon Bag 1 5.16
D Salmon Bag 2 5.18
A Hi-Pro Plus 5.39
A Bison 5.57
G Kangaroo 5.58
K Bison Bag 2 5.65
L Chicken 5.76
D Wild Game Bag 1 5.78
D Original Bag 2 5.80
L Duck 5.88
D Original Bag 1 5.93
L Lamb 6.02
G Venison & Red Lentils 6.26
I Pacific Stream 6.38
B Fish 6.41
F Beef Bag 2 6.51
F Beef Bag 1 6.58
G Woodlands 6.64
C Beef 6.70
I Wetlands 6.72
G Prairie 6.87
G Salmon 6.94
PRODUCT AVG. WATER CONTENT (%)
G Beef Treats 6.99
G Rabbit & Salmon Bag 2 7.00
G Rabbit & Salmon Bag 1 7.05
B Chicken 7.05
C Chicken 7.09
A Beef Bag 2 7.24
A Beef Bag 1 7.27
H Six Fish 7.29
B Rocky Mountain 7.31
E Pork, Peas and Wild Boar 7.44
H Original 7.46
A Lamb 7.53
F Chicken Bag 2 7.57
G Seafood 7.62
A Small Dog Treat 7.68
H Duck & Pear 7.80
F Chicken Bag 1 7.87
J Salmon Recipe 7.89
E Lamb Meal and Potato Recipe 7.95
H Fit & Trim 8.19
H Lamb & Apple 8.23
J Duck Recipe 8.96
H Wild Atlantic 9.70
B Salmon Treat 9.81

4. MARKET SNAPSHOT: PET FOOD
LOW TO HIGH WATER CONTENTS
5/15/19 4
PRODUCT AVG. WATER CONTENT (%)
D Wild Game Bag 2 4.36
K Bison Bag 1 4.63
D Salmon Bag 1 5.16
D Salmon Bag 2 5.18
A Hi-Pro Plus 5.39
A Bison 5.57
G Kangaroo 5.58
K Bison Bag 2 5.65
L Chicken 5.76
D Wild Game Bag 1 5.78
D Original Bag 2 5.80
L Duck 5.88
D Original Bag 1 5.93
L Lamb 6.02
G Venison & Red Lentils 6.26
I Pacific Stream 6.38
B Fish 6.41
F Beef Bag 2 6.51
F Beef Bag 1 6.58
G Woodlands 6.64
C Beef 6.70
I Wetlands 6.72
G Prairie 6.87
G Salmon 6.94
PRODUCT AVG. WATER CONTENT (%)
G Beef Treats 6.99
G Rabbit & Salmon Bag 2 7.00
G Rabbit & Salmon Bag 1 7.05
B Chicken 7.05
C Chicken 7.09
A Beef Bag 2 7.24
A Beef Bag 1 7.27
H Six Fish 7.29
B Rocky Mountain 7.31
E Pork, Peas and Wild Boar 7.44
H Original 7.46
A Lamb 7.53
F Chicken Bag 2 7.57
G Seafood 7.62
A Small Dog Treat 7.68
H Duck & Pear 7.80
F Chicken Bag 1 7.87
J Salmon Recipe 7.89
E Lamb Meal and Potato Recipe 7.95
H Fit & Trim 8.19
H Lamb & Apple 8.23
J Duck Recipe 8.96
H Wild Atlantic 9.70
B Salmon Treat 9.81

5. MARKET SNAPSHOT: PET FOOD
LOW TO HIGH WATER CONTENTS
5/15/19 5
PRODUCT AVG. WATER CONTENT (%)
D Wild Game Bag 2 4.36
K Bison Bag 1 4.63
D Salmon Bag 1 5.16
D Salmon Bag 2 5.18
A Hi-Pro Plus 5.39
A Bison 5.57
G Kangaroo 5.58
K Bison Bag 2 5.65
L Chicken 5.76
D Wild Game Bag 1 5.78
D Original Bag 2 5.80
L Duck 5.88
D Original Bag 1 5.93
L Lamb 6.02
G Venison & Red Lentils 6.26
I Pacific Stream 6.38
B Fish 6.41
F Beef Bag 2 6.51
F Beef Bag 1 6.58
G Woodlands 6.64
C Beef 6.70
I Wetlands 6.72
G Prairie 6.87
G Salmon 6.94
PRODUCT AVG. WATER CONTENT (%)
G Beef Treats 6.99
G Rabbit & Salmon Bag 2 7.00
G Rabbit & Salmon Bag 1 7.05
B Chicken 7.05
C Chicken 7.09
A Beef Bag 2 7.24
A Beef Bag 1 7.27
H Six Fish 7.29
B Rocky Mountain 7.31
E Pork, Peas and Wild Boar 7.44
H Original 7.46
A Lamb 7.53
F Chicken Bag 2 7.57
G Seafood 7.62
A Small Dog Treat 7.68
H Duck & Pear 7.80
F Chicken Bag 1 7.87
J Salmon Recipe 7.89
E Lamb Meal and Potato Recipe 7.95
H Fit & Trim 8.19
H Lamb & Apple 8.23
J Duck Recipe 8.96
H Wild Atlantic 9.70
B Salmon Treat 9.81

6. MARKET SNAPSHOT: PET FOOD
MOISTURE CONTENT VS. WATER ACTIVITY
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7. MARKET SNAPSHOT: PET FOOD
MOISTURE CONTENT VS. WATER ACTIVITY
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8. MARKET SNAPSHOT: PET FOOD
MOISTURE CONTENT VS. WATER ACTIVITY
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9. MARKET SNAPSHOT: PET FOOD
MOISTURE CONTENT VS. WATER ACTIVITY
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10. MARKET SNAPSHOT: PET FOOD
MOISTURE CONTENT VS. WATER ACTIVITY
10
0
5
10
15
20
25
0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00
MoistureContent(%w.b.)
Water Activity
KIBBLE ISOTHERM AT 25 ̊C
10 %MC, 0.70 aw
9 %MC, 0.63 aw

11. MARKET SNAPSHOT: PET FOOD
MOISTURE CONTENT VS. WATER ACTIVITY
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-0.002
-0.001
0
0.001
0.002
0.003
0.004
0.005
0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00
Savitsky-Golay2ndDerivative
Water Activity
CRITICAL WATER ACTIVITY (RHc)
0.72 aw

12. MARKET SNAPSHOT: PET FOOD
OVERFILL
12
-20.00
-15.00
-10.00
-5.00
0.00
5.00
10.00
15.00
A B C D E F G H I J K L M
OVERFILL BY BRAND
Min of Overfill (%) Avg of Overfill (%) Max of Overfill (%)

13. MARKET SNAPSHOT: PET FOOD
OVERPACK BY TYPE
5/15/19 13
TYPE AVG. OVERPACK(%)
Wild Atlantic -2.08
Venison -0.99
Western Beef -0.98
Seafood -0.78
Fit & Trim -0.76
Small Dog Treat -0.17
Small Bites w/ Duck -0.13
Chicken Jerky -0.08
Rabbit & Salmon 0.10
Beef Meal & Rice 0.25
Beef 0.29
Beef 0.31
Sweet Potato & Bison 0.36
Lamb & Apple 0.39
Chicken 0.43
Smoked Duck 0.44
Duck & Pear 0.48
Pacific Stream 0.68
Salmon 0.74
Kangaroo -2.08
TYPE AVG. OVERPACK(%)
Kangaroo 1.04
Salmon Recipe 1.27
Pure Vita 1.57
Pork 1.65
Lamb 1.68
Wetlands 1.69
Chicken 1.76
Duck Recipe 1.86
Lamb Meal & Rice 1.90
Rocky Mountain 2.04
Wild Game 2.39
Original 2.97
Fish 3.037
Six Fish 3.13
Lamb 4.33
Chicken 5.063
Salmon 6.08
Salmon Treats 6.18
Hi Pro Plus 7.45
Bison 7.78

14. MARKET SNAPSHOT: PET FOOD
RECOMMENDATIONS
§ Get a single source of truth on moisture, even if that means
getting a translator
§ Implement monitoring systems in process steps like product
holding areas that are secretly robbing you of profit and quality
§ Upgrade your legacy equipment to nail moisture and package
weight on every batch you make
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15. MARKET SNAPSHOT: PET FOOD
QUESTIONS?
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