This document summarizes a marketing plan for "VeRtigo VR Gaming Centre", a virtual reality gaming arcade. It discusses the competitive landscape, including direct competitors like Virtuix Omni and indirect competitors like watching movies. The value proposition is highlighted as being a first in India and providing a unique and high-quality experience. An integrated marketing communications plan is outlined that will inform customers and appeal to their desire for transformation through creative strategies and selected marketing channels. Market research is also proposed to understand awareness, demand, profitability, demographics and spending habits to identify customer needs.

1. Marketing Management-II
VeRtigo: get addicted
A virtual gaming arcade
Submitted By: Group 6
Krishna Bhawsar(07)
Rahul Javkhedkar(14)

2. “VeRtigo VR Gaming Centre”
 A computer generated world with which user can interact is called
Virtual Environment.
 The illusion of being in the created environment is accomplished by
motion sensors that pick up user’s movement ……usually in real time

3. Segmentation:

4. Competitive scenario:
Direct competitors
Virtuix Omni.
Do-It-Yourself (DIY) VR kit
Indirect competitors:
Watching TV
Going to movies
Surfing on internet

5. Value proposition:
 First time in India
 Unique experience
 High standards
 We care about your happiness

6. Integrated Marketing Communications
Plan
Communications
objective
Message Strategy
Creative strategy
• Informational appeal
• Transformational Appeal
Selection of
marketing channels
Establishing the
budget
Measuring results

7. Marketing Research Process
Managerial decision problems
Managerial research problems
Managerial research questions
Hypotheses

8. Information Need
Awareness of people
Demand of service
Profitability
Age of interested people
Income of people
Money spent on entertainment

9. Research Design

10. Sampling Plan

11. Thank You