VeRtigo VR Gaming Centre is a proposed virtual reality gaming arcade that would be the first of its kind in India. It aims to provide customers with a unique and immersive gaming experience through motion sensor technology in a computer generated virtual environment. The business plan discusses conducting market research to understand customer awareness, demand, preferences and spending habits to help target the right audience and position the arcade against direct competitors offering VR kits and indirect competitors like movies and television. An integrated marketing communications strategy would be developed to promote the arcade's value proposition of being a first, providing high quality experiences while prioritizing customer happiness.

1. Marketing Management-II
VeRtigo: get addicted
A virtual gaming arcade
Submitted By:
Krishna Bhawsar(07)

2. “VeRtigo VR Gaming Centre”
 A computer generated world with which user can interact is called
Virtual Environment
 The illusion of being in the created environment is accomplished by
motion sensors that pick up user’s movement ……usually in real time

3. Segmentation

4. Competitive scenario
Direct competitors
Virtuix Omni
Do-It-Yourself (DIY) VR kit
Indirect competitors
Watching TV
Going to movies
Surfing on internet

5. Value proposition
 First time in India
 Unique experience
 High standards
 We care about your happiness

6. Integrated Marketing Communications
Plan
Communications
objective
Message Strategy
Creative strategy
• Informational appeal
• Transformational Appeal
Selection of
marketing channels
Establishing the
budget
Measuring results

7. Marketing Research Process
Managerial decision problems
Managerial research problems
Managerial research questions
Hypotheses

8. Information Need
Awareness of people
Demand of service
Profitability
Age of interested people
Income of people
Money spent on entertainment

9. Research Design

10. Sampling Plan

11. Thank You