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Market research ppt
- 1. I think Iwould like to cater for the pop area of the market. The pop magazines that are around now are; We Love Pop Top Of The Pops Billboard I think this is a good gap in the market to make a new cheesy pop magazine. As there are not many other magazines to contend with.
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- 3. Pop Magazines aroundnow; The title is bright pink, Teasers also involve current fashion which attract this gives it a very girly people who want something more than a music feel to it, the title also magazine. has a very rounded smooth font which The anchorage makes it seem fun, and involves boy bands not in your face, the which would appeal swirl in the ‘s’ also to the 12+ audience gives the title a very who are fans of these young,girly feel. bands. Also appeals to The main article is teenage problems about someone who is in the pop The freebies are aimed industry, this fits at a pop audience, well with the genre particularly a girl as it is a current pop audience as they posters artist which appeals are of teenage boys or The main colours are to the audience. young male singers. She is also dressed pink purple , ,white and black very feminely.
- 4. Top Of ThePops Info! This table shows that top of the pops magazine is aimed mainly at girls aged 11-15 years old. This helps me t find out what age group would be good to target for my magazine, and by this it seems young teenagers age 11-15 would be a good place to start. It also gives me an indication at what price that age group are willing to pay as they 331,000 people read it and buy it at £2.99. This would also be a good area to price my magazine but I could possibly make it even cheaper so people would chose my magazine over this one.
- 5. Pop Magazines aroundnow; The anchorage around The magazine title again the front cover all involves pink, which again involves gossip about gives the magazine a very bands or solo artists girly feel. The font is a bit appealing to the sharper which makes it stand younger target out more, it has a lot more audience who would teenage/ young men on the want to read about it. front cover. This means it is The freebies they offer aimed more at girls as they are all 10 posters of would be interested in male artists. This is reading about the boys aimed at a female features. audience as this is who The main article is they would want to about a current read about popular teenage boy This magazine also band, this appeals to incorporates the younger teenage fashion, this appeals audience as they could to an audience who pink, black, The colour scheme is be fans of the band. want more than just music. white and blue
- 6. We ♥ PopInfo! This table shows that this magazines target audience is just girls aged 13-15. This together with top of the pops shows me than an age range of 11-15 would be a good idea, as it would appeal to both of these magazines audiences. However I could aim for a little bit older as that is not already catered for. This magazines price is also £2.99 the same as top of the pops. This seems like a good idea to not price my magazine above £3. This means that making my magazine cheaper would be a good idea as then I may convince readers to chose my magazine instead if it is cheaper.
- 7. Pop Magazines aroundnow; The colours aren’t all pink which suggests that it is aimed at both males and females. The other anchorage is based around other bands The main article/ which again is aimed at anchorage is about their target audience. Lana Del Ray, this It also features bands like: would attract a more Madonna, Azelia Banks, male audience as she Avicii and Van Halen. This is attractive but on appeals to a wide range of the other hand is musical tastes and aimed at both ages as audiences broadening their females would also readership. like to listen to her music and read about The main dominant image is very her. This would girly but the pose is very serious, appeal to the target The colour scheme is audience as she is in this could suggest that the the charts right now. magazine is aimed at an older pink, blue, yellow, audience as the main image is not cheesy. white and green.
- 8. Contents Page Analysis: Aimed at a female audience as it’s about Top of The Pops. being in ♥ with boys! This gives it a clear target audience. A picture of the front cover again on the The pages with the contents page, this is biggest stories/ articles to remind you what and bigger and bolder. articles are on there This is to highlight there and what page you can main stories to guide find them on. people to the main stories this week/month. Has a section of the magazine all about A picture of one direction shopping, this combines Also shows it is important both music and shopping as the page number is big which widens the in the middle of the readership as it is not all photo so readers can find about music. The main colour scheme used is Pink, it easily. This would be a Yellow, Red, and white. This is quite girly good technique for my and give an indication of what is popular magazine as people can in pop magazines. find articles they want to read easily.
- 9. Contents Page Analysis: The page numbers are We ♥ Pop again in bold, this outlines the main articles of the The main magazine, and ones contents header is that are featuring this ‘we love this’ this week. matches with the name of the The colour scheme magazine ‘we love continues through to pop’. This again the contents page, to makes the match the front magazine flow and cover. It makes the fit together, magazine flow, and making it obvious look professional. of the colour scheme and house style. A runner along the bottom to show artists The heading ‘inside this month’ this displays clearly that are current and what the magazine includes this month making it attract the readers easy for readers to find the article when they want to into reading them read. pages.