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Market research ppt
The document discusses catering a new pop magazine to a market gap for teenage girls ages 11-15. Existing pop magazines target similar demographics and price their magazines around £2.99. Key aspects that appeal to this audience are bright colors like pink, stories on popular boy bands and artists, and free poster incentives. An analysis of magazine contents pages shows they use bold formatting to highlight top stories and colors maintain brand consistency.
Market research ppt
This document lists different types of magazines and provides examples of magazine covers to analyze their target audiences. There are magazines focused on rock/indie (Kerrang), pop (Top of the Pops), country (Country Music), and R&B (Vibe). Magazine covers are analyzed based on visual elements like dominant images, colors, fonts, and language to infer the intended target demographic of younger vs older and male vs female audiences. Key aspects like cover images, headlines, and freebies are designed to appeal to fans of particular music genres and artists.
As level media studies
The document provides details for a magazine pitch and proposal for a magazine called "POP IT!" focused on cheesy pop music and targeted towards 13-16 year olds. It includes initial ideas for the front cover featuring a photo of a model and fonts in pink, purple, and black. The contents page would have one page split 60% text and 40% images with section headers like "This week's a-listers!" and articles like "The Spice Girls Bounce Back!" A double page spread would feature an interview with the Spice Girls about their latest single and upcoming plans.
Marketing plan...
The document provides a marketing plan for Colgate-Palmolive's Precision toothbrush, which was introduced in 1993. It includes a situation analysis of the oral healthcare industry and Colgate's position in it. Marketing strategies are proposed for the Precision toothbrush's product, price, placement, and promotion. Budgets are also included for launching the product or not launching it. The document analyzes the industry, competitors, market, and provides rationale for a niche or mainstream marketing strategy.
Dance shoot evaluation
The document summarizes the filming of a dance section for a video. It describes how they filmed the dancer, Emma, in a variety of lighting conditions and positions to match different parts of the song. They started with a single spotlight and slow movements, then used strobe lights and bigger dance moves for the chorus. Throughout, they captured long shots, close-ups of Emma's feet, and shots from high, low, and mid-level angles. The shoot was deemed a success and provided effective footage.
Photo galleryproject
UCTV is located at the University of Connecticut and provides opportunities for students to get involved in video production. To get started, students should choose a department, schedule a placement meeting with the productions manager, and sign up for training on editing and camera skills. After passing the training quiz, students can use equipment and work hands-on. Students are also encouraged to create their own shows by pitching ideas to the productions manager and department head. UCTV airs daily on campus cable and past episodes can be found online.
Market Research: Articles
The document provides guidance on effective magazine layout and design. It discusses using [1] dominant images of the main subject to attract readers, [2] quotes from the text in bubbles to intrigue readers and persuade them to read more, and [3] breaking up the text with subheadings and multiple columns so it is not overwhelming. The layout aims to engage readers and make the content easy and interesting to read.
Recommended
Market research ppt
The document discusses catering a new pop magazine to a market gap for teenage girls ages 11-15. Existing pop magazines target similar demographics and price their magazines around £2.99. Key aspects that appeal to this audience are bright colors like pink, stories on popular boy bands and artists, and free poster incentives. An analysis of magazine contents pages shows they use bold formatting to highlight top stories and colors maintain brand consistency.
Market research ppt
This document lists different types of magazines and provides examples of magazine covers to analyze their target audiences. There are magazines focused on rock/indie (Kerrang), pop (Top of the Pops), country (Country Music), and R&B (Vibe). Magazine covers are analyzed based on visual elements like dominant images, colors, fonts, and language to infer the intended target demographic of younger vs older and male vs female audiences. Key aspects like cover images, headlines, and freebies are designed to appeal to fans of particular music genres and artists.
As level media studies
The document provides details for a magazine pitch and proposal for a magazine called "POP IT!" focused on cheesy pop music and targeted towards 13-16 year olds. It includes initial ideas for the front cover featuring a photo of a model and fonts in pink, purple, and black. The contents page would have one page split 60% text and 40% images with section headers like "This week's a-listers!" and articles like "The Spice Girls Bounce Back!" A double page spread would feature an interview with the Spice Girls about their latest single and upcoming plans.
Marketing plan...
The document provides a marketing plan for Colgate-Palmolive's Precision toothbrush, which was introduced in 1993. It includes a situation analysis of the oral healthcare industry and Colgate's position in it. Marketing strategies are proposed for the Precision toothbrush's product, price, placement, and promotion. Budgets are also included for launching the product or not launching it. The document analyzes the industry, competitors, market, and provides rationale for a niche or mainstream marketing strategy.
Dance shoot evaluation
The document summarizes the filming of a dance section for a video. It describes how they filmed the dancer, Emma, in a variety of lighting conditions and positions to match different parts of the song. They started with a single spotlight and slow movements, then used strobe lights and bigger dance moves for the chorus. Throughout, they captured long shots, close-ups of Emma's feet, and shots from high, low, and mid-level angles. The shoot was deemed a success and provided effective footage.
Photo galleryproject
UCTV is located at the University of Connecticut and provides opportunities for students to get involved in video production. To get started, students should choose a department, schedule a placement meeting with the productions manager, and sign up for training on editing and camera skills. After passing the training quiz, students can use equipment and work hands-on. Students are also encouraged to create their own shows by pitching ideas to the productions manager and department head. UCTV airs daily on campus cable and past episodes can be found online.
Market Research: Articles
The document provides guidance on effective magazine layout and design. It discusses using [1] dominant images of the main subject to attract readers, [2] quotes from the text in bubbles to intrigue readers and persuade them to read more, and [3] breaking up the text with subheadings and multiple columns so it is not overwhelming. The layout aims to engage readers and make the content easy and interesting to read.
Evaluation q1
In their music video, the group used conventions of narrative structure and performance aspects to engage audiences. They included a balance-unbalance-balance structure and kept narrative scenes in black and white, while using color for performance scenes. They also subtly linked the video's actions to the song lyrics. In ancillary tasks like the poster and digipak, they featured the artist prominently while also incorporating stylistic motifs to tie the materials together and establish the artist's identity. However, they challenged some conventions like using a serif font atypical for music posters. Overall, the group effectively utilized common conventions of music videos and promotional materials while putting their own spin on some elements.
Digipak conventions
The document discusses conventions for digipak album covers. It lists key conventions like having a dominant image of the artist or something related to the album on the front cover. Other conventions include displaying the artist's name, album title, track list on the back, barcode, and copyright information. Examples of digipak covers show the artist's name prominently displayed and the main image being of the artist to clearly identify who the album is by. Following these conventions helps make a digipak look professional.
Market Research: Articles
The document discusses design elements used in a magazine article. There are two main images that represent the subjects of the article to attract readers. Quotes from the text are featured prominently to give readers a sense of the topic and persuade them to read more. Subheadings and column formatting break up the text so it is not overwhelming for readers.
Rudimental research
Rudimental is a British electronic music quartet formed in 2010 in Hackney, London. They produce drum and bass and liquid funk music. The group is composed of four members who are songwriters and producers. Rudimental released their debut single "Deep in the Valley" in 2011. Their first album "Home" was released in 2013 and included hit singles like "Feel the Love" and "Waiting All Night." The album received favorable reviews and critical acclaim.
Publishing houses research
IPC Media publishes magazines focused on specific interests like sports, hobbies and women's weekly topics. They have offices in several cities in the UK and engage with over 25 million UK adults through their publications. IPC Media was formed in 1963 through the merger of three UK magazine publishers and has launched several iconic titles over the years. Their brand identity emphasizes magazines related to sports, leisure activities and genres typically aimed at women readers.
Photo galleryproject
UCTV is located at the University of Connecticut and provides opportunities for students to get involved in video production. To get started, students should choose a department, schedule a placement meeting with the productions manager, and sign up for training on editing and camera skills. After passing the training quiz, students can use equipment and work hands-on. Students are also encouraged to create their own shows by pitching ideas to their department head. UCTV airs daily on campus cable and past episodes can be found online.
Powerpoint
The document summarizes three period dramas. It notes that in all three:
- The settings are grand houses, reflecting the wealth of the main families.
- The characters are well-educated and participate in refined activities like reading and painting.
- Clothing is used to distinguish social classes, with the wealthy families dressing finely and servants in less expensive clothes.
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Evaluation q1
In their music video, the group used conventions of narrative structure and performance aspects to engage audiences. They included a balance-unbalance-balance structure and kept narrative scenes in black and white, while using color for performance scenes. They also subtly linked the video's actions to the song lyrics. In ancillary tasks like the poster and digipak, they featured the artist prominently while also incorporating stylistic motifs to tie the materials together and establish the artist's identity. However, they challenged some conventions like using a serif font atypical for music posters. Overall, the group effectively utilized common conventions of music videos and promotional materials while putting their own spin on some elements.
Digipak conventions
The document discusses conventions for digipak album covers. It lists key conventions like having a dominant image of the artist or something related to the album on the front cover. Other conventions include displaying the artist's name, album title, track list on the back, barcode, and copyright information. Examples of digipak covers show the artist's name prominently displayed and the main image being of the artist to clearly identify who the album is by. Following these conventions helps make a digipak look professional.
Market Research: Articles
The document discusses design elements used in a magazine article. There are two main images that represent the subjects of the article to attract readers. Quotes from the text are featured prominently to give readers a sense of the topic and persuade them to read more. Subheadings and column formatting break up the text so it is not overwhelming for readers.
Rudimental research
Rudimental is a British electronic music quartet formed in 2010 in Hackney, London. They produce drum and bass and liquid funk music. The group is composed of four members who are songwriters and producers. Rudimental released their debut single "Deep in the Valley" in 2011. Their first album "Home" was released in 2013 and included hit singles like "Feel the Love" and "Waiting All Night." The album received favorable reviews and critical acclaim.
Publishing houses research
IPC Media publishes magazines focused on specific interests like sports, hobbies and women's weekly topics. They have offices in several cities in the UK and engage with over 25 million UK adults through their publications. IPC Media was formed in 1963 through the merger of three UK magazine publishers and has launched several iconic titles over the years. Their brand identity emphasizes magazines related to sports, leisure activities and genres typically aimed at women readers.
Photo galleryproject
UCTV is located at the University of Connecticut and provides opportunities for students to get involved in video production. To get started, students should choose a department, schedule a placement meeting with the productions manager, and sign up for training on editing and camera skills. After passing the training quiz, students can use equipment and work hands-on. Students are also encouraged to create their own shows by pitching ideas to their department head. UCTV airs daily on campus cable and past episodes can be found online.
Powerpoint
The document summarizes three period dramas. It notes that in all three:
- The settings are grand houses, reflecting the wealth of the main families.
- The characters are well-educated and participate in refined activities like reading and painting.
- Clothing is used to distinguish social classes, with the wealthy families dressing finely and servants in less expensive clothes.