This slides talks about the market research and its types

1. Marketing research
• Introduction
• Types of Marketing on broader view
• Marketing tools
• Market reserch

2. • , Research based, sales, and advertising
• Types of research
• Tools for research
Introduction

3. Models of research
• Product - The goal is to create a product that meets the needs and
wants of the target market.
• Price - Set a price that is competitive and reflects the value of the
product.
• Promotion - The goal is to create awareness and interest in the
product and persuade customers to make a purchase
• Place - The product is easily accessible and available at the right
time and place, for the right people
• People - Create a positive relationship between the company and its
stakeholders, and ensure that everyone’s needs and wants are
being met

4. Steps in research
• Point
• Consumer based
• Orientation
• Tool based