This document discusses social mapping and stakeholder diffusion as approaches for corporate social responsibility planning in the oil and gas industry in Indonesia. It introduces stakeholder diffusion, which combines investigation and ethnography techniques like living with stakeholders to understand their stories, key people, problems, and culture. The scope of social mapping includes understanding an area's geography, demography, local context, stakeholder roles, needs, and SWOT analysis to develop recommendations.

1. “Social mapping and stakeholder
diffusion as an integral basis for
business development in the oil and gas
industry in Indonesia”
Maria R. Nindita Radyati

2. Objectives
• Share our experiences : helping companies in
CSR (Corporate Social Responsibility) planning
• Introduce a new approach for doing social
mapping, namely: “Stakeholder Diffusion”
• Describe its context, advantages &
disadvantages, and tactics
• Explain scope of social mapping

3. Maps
• Maps are more than piece of paper. They are
stories, conversations, lives and songs lived
out in a place and are inseparable from
political and cultural context in which they are
used’ (Warren 2004)
• Social Mapping: understanding the
geographical area, people, social networks
and interactions, cultural practices and local
wisdom
www.mmcsrusakti.org

4. Limitations of Focus Group Discussion
1. Different education, social status, age  will
not talk
2. “Wish list” not “Needs List”

5. Investigate and Ethnography
• Investigate
to search out and examine the particulars of in
an attempt to learn the facts about something
hidden, unique, or complex, especially in an attempt
to find a motive, cause, or culprit
• Ethnography
the scientific description of peoples and cultures
with their customs, habits, and mutual differences.

6. Stakeholder Diffusion
• Combination of Investigation and Ethnography
• Live-in: researchers become part of
stakeholders, live like them, follow the
conversation and culture,

7. Objectives
• Build the trust, listen to their ‘stories’, have
close conversation
• Know key relevant stakeholders
• Investigate the history, stories, taboos, and
understand their problems and issues

8. Scope of Social Mapping
1. Geography:
a. The size of lands, farms, dry and wet lands, rice
field
b. Village borders
c. Climate: rainfall ferquency
d. Topography
2. Demography: age groups, level of
education, household income

9. 3. Local context
a.
b.
c.
d.
Local government regulations
Local business practices
History
Local wisdom: beliefs, norms, values, culture,
taboos
e. Strategic issues
f. The dynamic of local politics

10. 4. Stakeholder mapping and analysis:
a. Type of stakeholder and their roles
b. Mitchel, Agle, Wood (1997) : power.
Legitimacy, urgency
5. Perception, Needs and expectation from
company
6. Potency Mapping
7. SWOT analysis
8. Recommendations