Class1 A - Introduction to web marketing class

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This was an hour class. Went really good. Introduction class.

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Class1 A - Introduction to web marketing class

  1. 1. Can you see some changes? 1990 - 2009 06/08/09 <ul><li>- Calling customers </li></ul><ul><li>TV a miracle worker </li></ul><ul><li>Marketing is expensive </li></ul>http://ndncregistry.gov.in/ndncregistry/index.jsp “ Do not call registry launched – Over 5 million registered in 5 days (Sep1, 2007)” Still some over 18 million people registered here (Oct, 2008) Year 2012 ? - Digital word of mouth
  2. 2. Can you see some changes <ul><li>2004 </li></ul>06/08/09 2009
  3. 3. Change? 06/08/09 Srikant was on our blog
  4. 4. No, not yet? <ul><li>http://thepinkchaddicampaign.blogspot.com/ </li></ul><ul><li>How many advertisements do you see with domain names in it, websites mentioned in ads? </li></ul><ul><li>Orkut Vs Chirkut </li></ul><ul><li>http://www.sunsilkgangofgirls.com/ </li></ul>06/08/09
  5. 5. NOT YET? <ul><li>Do you see ads religiously? How often do you change channels? Choices isn’t it? </li></ul><ul><li>Don’t your think your Mom wants to yell at the advertisers who says, “Purane kapde naye see chamke”? </li></ul><ul><li>When you want to buy, what do you do? You ask friends, right? How? Didn’t something change? </li></ul><ul><li>http://www.apnaloan.com/personal-loan-india/ </li></ul><ul><li>Internet banking </li></ul>06/08/09
  6. 6. Thanks to Laloo ji <ul><li>Visit http://www.internetworldstats.com/ and see how India is growing. Broadband users are growing, internet users are growing, people have started doing transactions (Railway tickets). </li></ul><ul><li>Indian web market is ohhhhhhh tooooooo ohhhhh </li></ul>06/08/09
  7. 7. 06/08/09 Where can you find them in India? Social Network Content Search Applications Young Men Linkedin, FaceBook, Twitter Travel, News, Cricket, Jobs, Movies, e-commerce, blogs forums Tech/Business analysis, Jobs, Loans, news analysis, research and knowledge, others (rentals and matrimony) Email, shopping, bill payment, online banking and investment, blogs Young Women FaceBook, Linkedin Women, Movies, lifestyle, blogs, forums Business, research and knowledge Email, blogs Teenagers Orkut, MySpace Music, Sports Results, higher education, new songs, academic terms Gaming, Chatting, music download Seniors - News, Medicine, Matrimony Medical conditions, locations, news and matrimony Chat, email
  8. 8. My advice <ul><li>1999 </li></ul><ul><li>See how can you reach maximum people by interrupting them. Learn the best ways of interrupting. </li></ul>06/08/09 2009 Attend these classes and know how to compete with the people who still think that they are living in 1999.
  9. 9. How you can make a difference <ul><li>2 step formula: </li></ul><ul><li>Know what all you can do on web </li></ul><ul><li>Use it for any segment. </li></ul><ul><li>Example: Sales, Personal hobby, out of box thinking, lime-light stealer, Craziness, protest, powerful customer and 100000232 more avenues …. </li></ul>06/08/09
  10. 10. Why each and every business needs to strength its web presence? <ul><li>Internet users are growing </li></ul><ul><li>Cheap, cheaper, cheapest </li></ul><ul><li>You can listen to your customers </li></ul><ul><li>You can engage your customers </li></ul><ul><li>(Best) You can convert your customer to an empowered salesmen (WOW) </li></ul>06/08/09
  11. 11. Some fundamental difference <ul><li>Small is happening, Big is still there </li></ul><ul><li>Companies will have to change their way of working for the new media. </li></ul><ul><li>I see individuals doing better job, twitter, boingboing (4 members), Craigslist (18 people) 4 th most visited site. So you are very powerful. </li></ul>06/08/09
  12. 12. Before we start ! <ul><li>It is common sense. </li></ul><ul><li>Common sense applied with some tools. </li></ul><ul><li>Some tools that have technical and non technical sides. </li></ul><ul><li>Technical side is a little tough but non technical side is easy. </li></ul><ul><li>Learn non-technical and then learn technical. </li></ul><ul><li>A lot of technical tools are available for free. </li></ul>06/08/09
  13. 13. The difference between you & me <ul><li>I can answer 89 out of 100 questions related to web marketing </li></ul><ul><li>After these classes you will be able to answer 80 out of 100 questions related to web marketing (Common sense) </li></ul><ul><li>Difference is just the 9 questions (SO forget these 9 questions ok) </li></ul>06/08/09
  14. 14. Request to you <ul><li>For marketing/sales, think like a customer. </li></ul><ul><li>For web marketing/sales, think like a website visitor. </li></ul><ul><li>For search engine optimization, think like a Google Engineer. </li></ul><ul><li>To be a winner, think like yourself and think unique. Believe in yourself, don’t let others define what you can do and what you can’t. </li></ul>06/08/09
  15. 15. Can someone learn web marketing in 30 hours? <ul><li>Let the world believe they can’t. We will show how we can. </li></ul><ul><li>Know basic web </li></ul><ul><li>Thinking like web customers </li></ul><ul><li>Thinking like Google Engineers </li></ul><ul><li>And thinking like winners …. Best of luck to all </li></ul><ul><li>Perfection is least of my interest. Plan B works well. </li></ul>06/08/09
  16. 16. Summary of the class: <ul><li>Web is important, its importance is growing in India. </li></ul><ul><li>You can use web for any sector. </li></ul><ul><li>Every business needs to strengthen its web presence. </li></ul><ul><li>It is easy to master web marketing. </li></ul>06/08/09
  17. 17. Exercise <ul><li>Explore the Indian web, see how your friends are using web. </li></ul><ul><li>Ten ways you can use web to do something unique. </li></ul><ul><li>Join webmasterworld.com + 5 social media websites + twitter + LinkedIn </li></ul>06/08/09
  18. 18. Thanks for data/image <ul><li>pluggd.in </li></ul><ul><li>verveconsultants.com </li></ul><ul><li>atomthought.com </li></ul>06/08/09

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