Steve Job talks at Stanford University PSP

1. TED Talks
Steve Jobs: How to live before you die
Lizett Marcos
PSP August 2012

2. Steve Jobs
• Stanford University commencement speech
• CEO and co-founder of Apple and Pixar

3. Thesis
His main idea for the
commencement speech is to tell the
graduates to find what they love to
do and do it. Trust their instincts

4. He captured the audience by saying how
honored he was to give the speech even when
he hadn’t graduated from college. He used
sarcasm and he was humble.

5. He maintained his audience interested
because he talked about some personal life
stories that affected him greatly. He revealed
himself to the audience.

6. TED Commandments
• He talked about himself which is one of the
TED Commandments. He told personal
stories to captivate the audience.
• He was also funny and sarcastic.

7. Dynamism
• In terms of dynamism, I would rate his speech to be a
3.5 because:
• He didn't’t follow one of the most important
commandments which is to not read your speech.
• He could have made more eye contact with the public.

8. Tips
• To think outside the box is always better.
• Being different is not a bad thing
• Believe in yourself
• Be brave and dream big

9. Lesson Learned
• It is not good to stare at a piece of paper while
you are trying to give the audience a message.
• Even if the speech is great, eye contact will
help you get the message through.

10. • Be confident, funny and professional when
you speak.
• Give personal stories so that the listener can
understand your point of view.

11. Compare and Contrast
Ken Robinson Steve Jobs
He wasn't standing in a podium, he was Stood behind the podium and didn’t
moving around. move at all.
He moved his hands to captivate the Had his hands in the paper where his
audience while he talked. speech was written.
Made eye contact all around the room Didn't make as much eye contact.
Very funny Not as funny
It felt natural yet he knew his topic It felt rehearsed
Believes that creativity is not found in He did not go to college because it wasn't
school, it is diminished. interesting to him.
Being creative and doing what you love is Being creative and doing what you love is
the most important the most important

12. Tips for my classmates
• Be clear in your main idea
• Talk about personal stories to help captivate
the listener

13. • Be funny but professional
• Make eye contact

14. • Don’t read your speech
• Rehearse

15. • Have fun, don’t be so stiff
• Be yourself