SlideShare a Scribd company logo
I’m Marcos Bendrao and I’m looking
for a new challenge in Branding,
to work in the crossroads where
Creativity and Strategy intersect
to build better brands, better
conversations and better businesses.
Hello!
Professionally I’m driven by the pursuit of
I believe this kind of ideas have no predetermined
formats and are powerful tools that can originate
a new brand position, a new identity, an event,
a new service or even a new business model!!!
PERSONALLY...
I consider myself a product of “generation
Flux”, shaped by multiculturalism. I travel as
frequently as possible to quench an insatiable
curiosity about people and the world.
I’m completely fascinated by brands
and communication between people of
different cultures!
And it makes perfect sense... with
angolan parents, brothers living in
South Africa and Namibia, uncles and
grandfathers in U.S.A., step brothers
in Switzerland and Cambodia...
THE WORLD IS MY PLAYGROUND.
When I’m not immersed in work
I can usually be found flying
around the world.
And that’s really cool!.. Being in
contact with different cultures,
tasting different flavors and seeing
different colors helps me stay on
a creative edge.
Curiosity and the desire
to know more has shaped
my academic background.
2000
Graduate Degree
GRAPHIC DESIGN
2002
Post-Graduate
Degree
COMMUNICATION
and IMAGE
2011
Post-Graduate Degree
FORESIGHT,
STRATEGY &
INNOVATION
2012 - Pres.
Exec. Master
MARKETING
MANAGEMENT
IADE
IADE
ISEG
ISLA
But I’ll always welcome
a new challenge...
A chance to swim along
bigger fish,
in a bigger pond.
I’m currently based in
Lisbon but willing to
swim to new waters!!!
FOR ME
THE GLASS
IS ALWAYS
HALF FULL.
I’ve had several professional challenges!
All of them played an important part in the development of my view of
communication and brands! Currently I’m Creative Director at GCI, in Lisbon.
Along the way, I’ve had the chance to work with awesome brands!
A VERY DIVERSE WORK EXPERIENCE:
> Experience in both creative and strategic roles;
> Experience in large branding projects
MULTICULTURAL:
> Very diverse family background;
> At ease in bilingual and multicultural work environments;
> Experience in projects for several international markets.
360ºVISION:
> Comprehensive view of branding and innovation and how they connect.
PERSONALITY:
> Self-motivated “Team player” moved by the desire to grow as a person;
> Proactive and always on top of the latest trends.
More than what I know or what I did,
this is who I am.
Hopefully you’ve found my “life journey”
interesting enough to be more curious about
my work! If so, just
Meanwhile you can always reach me at:
Follow this link!
Thank
You!
Looking forward to
hearing from you soon.

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Marcos bendrao presentation

  • 1. I’m Marcos Bendrao and I’m looking for a new challenge in Branding, to work in the crossroads where Creativity and Strategy intersect to build better brands, better conversations and better businesses. Hello!
  • 2. Professionally I’m driven by the pursuit of I believe this kind of ideas have no predetermined formats and are powerful tools that can originate a new brand position, a new identity, an event, a new service or even a new business model!!!
  • 3. PERSONALLY... I consider myself a product of “generation Flux”, shaped by multiculturalism. I travel as frequently as possible to quench an insatiable curiosity about people and the world.
  • 4. I’m completely fascinated by brands and communication between people of different cultures! And it makes perfect sense... with angolan parents, brothers living in South Africa and Namibia, uncles and grandfathers in U.S.A., step brothers in Switzerland and Cambodia... THE WORLD IS MY PLAYGROUND.
  • 5. When I’m not immersed in work I can usually be found flying around the world. And that’s really cool!.. Being in contact with different cultures, tasting different flavors and seeing different colors helps me stay on a creative edge.
  • 6. Curiosity and the desire to know more has shaped my academic background. 2000 Graduate Degree GRAPHIC DESIGN 2002 Post-Graduate Degree COMMUNICATION and IMAGE 2011 Post-Graduate Degree FORESIGHT, STRATEGY & INNOVATION 2012 - Pres. Exec. Master MARKETING MANAGEMENT IADE IADE ISEG ISLA
  • 7. But I’ll always welcome a new challenge... A chance to swim along bigger fish, in a bigger pond. I’m currently based in Lisbon but willing to swim to new waters!!! FOR ME THE GLASS IS ALWAYS HALF FULL.
  • 8. I’ve had several professional challenges! All of them played an important part in the development of my view of communication and brands! Currently I’m Creative Director at GCI, in Lisbon. Along the way, I’ve had the chance to work with awesome brands!
  • 9. A VERY DIVERSE WORK EXPERIENCE: > Experience in both creative and strategic roles; > Experience in large branding projects MULTICULTURAL: > Very diverse family background; > At ease in bilingual and multicultural work environments; > Experience in projects for several international markets. 360ºVISION: > Comprehensive view of branding and innovation and how they connect. PERSONALITY: > Self-motivated “Team player” moved by the desire to grow as a person; > Proactive and always on top of the latest trends.
  • 10. More than what I know or what I did, this is who I am. Hopefully you’ve found my “life journey” interesting enough to be more curious about my work! If so, just Meanwhile you can always reach me at: Follow this link!