1. D R . A U D R E Y H I N R I C H S E N
PROFESSIONAL CAREER
 Since 2011: Founder of www.tell-me-a-tale.de: Development, planning and graphic design of
presentations for young start-up companies, spanning multiple types of business. Implementation of
business concepts, translating processes, problems and plans into slide deck and website appropriate
storyboard sequences. Support for start-up companies on road shows and fund raising activities.
 Since 2006: Executive position in Executive Recruitment and Talent Consulting Businesses (with
budget responsibility): Research/executive search & recruiting/interviews & assessment of potential
candidates, customer acquisition and consulting, sustainable customer relationship management,
business development and project management (set-up and development of executive search centers of
excellence in the North of Germany), Interim Management, Business Consulting with main focus on
Human Resources and Marketing.
 2000 - 2007: Member of the Executive Board Hamburger Golf Club e.V. in Hamburg-Falkenstein, in
charge of the Department Youngsters, Young Talents and Competitive Sports (with staff and budget
responsibility).
 1994 - 1999: CEO of the Obstetrics and Gynecological Center Dres. Lehnert & Hinrichsen GbR:
general administration and management & controlling of the associated precision analytical hormone
laboratory.
 1990 - 1994: Founder, managing partner and franchisee of Jacadi French Children Fashion
 1977 - 1990: Scientific basic research in the field of Biomedicine (Universidad de Buenos Aires, Max
Planck Institut Tübingen, Dermatologische Klinik und I. Frauenklinik der Universitaet München,
1981 - 1983 Humboldt Foundation Science Research Fellow
IF I DIDN’T HAVE MY JOB, I WOULD …
Be an artist / art-painter / graphic designer, interior decorator, museum director, art restorer or event manager.
Alternatively I would work for UNICEF worldwide.
LANGUAGES I AM ABLE TO COACH IN…(PLEASE TICK APPROPRIATE BOX/ES)
GERMAN X ENGLISH X FRENCH OTHER: Spanish
MARITAL STATUS
Divorced, 3 sons born 1982, 1983 and 1986
WHY I AM A COACH…
 Because I am convinced that every person carries her/his own optimal solution within himself! Finding
and identifying this solution together with my coachees is in my perception a most crucial and exciting
challenge
 Because I enjoy the process of asking questions, listening, analysing and understanding so as to lead my
coachees to self-reflect and thus achieve self-awareness
 Because, as a result of my numerous activities and experiences in different areas and phases of my own
life, I feel competent to highlight together with my coachees certain situations which will enable her/him
to perceive the scope of her/his skills, competences and chances
 Because I enjoy the sort of communication which aims at promoting, stimulating and developing these
skills
 Because I aim to contribute to the process which encourages my coachees to perceive and benefit from
her/his own chances and challenges
 Because discovering and promoting a person in her/his unique individuality is an appealing challenge
WHAT A STUDENT/COACHEE CAN EXPECT OF ME…
 A vast range of professional and private experiences coupled with profound knowledge of multiple
business areas and cultures
 Support and consultative monitoring throughout professional development in order to perceive, discover
and boost the coachee’s skills and abilities
 A process-oriented counselling in order to develop together with the coachee an individual and optimal
tailor-made vocational choice and career strategy
 The capability of procuring a higher and clearer goal orientation and reinvigorating the willingness to

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accept challenges and to induce and bring about changes and improvements
 Support in the handling of current professional challenges as well as those arising in a phase of new
professional orientation, looking at ways to overcome barriers and setbacks
 The ability to discuss with my coachees their values, attitudes and beliefs, helping them to set suitable goals
for change, breaking down these goals into small steps, and supporting them to stay motivated and
committed.
WHAT I EXPECT OF A STUDENT/COACHEE…
 The willingness of scrutinizing acquainted and familiar paradigms and behaviour patterns
 The willingness and interest to develop and implement positive changes
 Satisfaction and delight at personal success and the willingness to accomplish the requirements to achieve
this
 To enjoy a lively and friendly interchange of ideas
 Open-mindedness, sincerity, the power of concentration and endurance to achieve implementation of
hers/his goals.
SPECIFIC STRENGTHS – WEAKNESSES
Strengths: empathy, joy, skill to promote and encourage, multifaceted experience resulting from my various
different professional and honorary engagements and my multiple stages in life and different cultures.
Furthermore are straightforwardness, open-mindedness, structured working skills characterized by accurate
planning, thoroughness, reliability and prompt delivery traits distinct of my nature.
Weaknesses: Disposition to perfectionism, somewhat highly demanding attitude not always easy to satisfy,
trouble in dealing with negatively-tuned and negatively-acting people, trouble with certain forms of criticism
A GREAT CHALLENGE I WAS FACED WITH IN MY LIFE…
A great challenge I faced was to gather a great portion of courage, confidence and joy to build up a new
chapter in my life, after having gone through a rough disillusion.
I COMMIT MYSELF TO…(SOCIAL ENGAGEMENT OR OTHER COMMITMENTS)
As a member of the Executive Board of our Rotary Club Hamburg Alstertal I am responsible for the
educational and vocational service projects in our club: it is our aim on the basis of our own professional
experience and our network to open up chances, give orientation, support and advice to all young people,
irrespective of their provenance and background. In this context our prevailing attention is to ensure that the
young people we are supporting respect values in their own attitude and in the course of the development of
their identity. It is our very special concern to ensure an outlook and give perspectives to these young people,
both by providing information to continuing educational programs and training courses, and practical
assistance to their professional orientation.
WHAT I LIKE …(INTERESTS, HOBBIES,…)
In the very first place, my family and my friends. Furthermore, I enjoy reading, mainly biographies and
historical novels, art, drawing and painting, global and national economic and financial issues, literature, nature,
sports (skiing, playing golf, swimming, cycling). I enjoy cooking for friends and family and I adore my 2 dogs!!
INTERCULTURAL EXPERIENCES
If there’s something I really am not short of, that is intercultural experience! I was born and grew up in Buenos
Aires, Argentina. My father is German from Berlin, my mother Bulgarian from Sofia. From Kindergarten until
high school leave examinations I attended an English school in Buenos Aires, ending my school education with
the Argentine and the Cambridge High School Certificates. I continued my academic education at the
University of Buenos Aires graduating with a Ph.D. in Reproductive Biomedicine. I took up basic scientific
research activities in Buenos Aires, in Tubingen, and in Munich. During my research career I attended
international Scientific Meetings, holding lectures on my research field, among others, in France, Spain, USA,
Hungary, Israel, and Ireland. In the course of my professional engagement as managing partner and franchisee
of a French children’s fashion business I held an intensive contact to the mother company in France and was
repeatedly on business trips there various times a year. My executive search business gives me the chance to
work with and counsel national and international companies and interview and coach candidates from all over
the world. In terms of my story-boarding activity, I am mostly in charge of customer projects in the USA.

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FINAL WORDS OF WISDOM...
(MOTTO, QUOTATION, WISHES FOR THE FUTURE,…)
 The biggest mistake one can commit in life is to always be afraid of committing mistakes. Dietrich
Bonhoeffer, German Theologian (04.02.1906 – 09.04.1945)
 Your eye can make the world appear either hazy or clear to you: depending on how you see the world, it
will either cry or laugh. Friedrich Rueckert (178 – 1866)
 Your task is not to foresee the future, but to enable it. Antoine de Saint Exupery (29.06.1900 – 31.07.1944)
 Sometimes you just have to change your line of vision in order to see clearly. Antoine de Saint Exupery
(29.06.1900 – 31.07.1944)