To help a local restaurant launch their new Tartare Marinade products, the Marketing Research team at McGill University conducted focus groups, interviews, and surveys to gain market information. NOTE: This is not the complete PowerPoint of our project; it is merely a little taste of our extensive project PowerPoint designed by Marissa Lee

1. statistical
analysis

2. who is in our
target market?

3. gender & age
HOW INFLUENTIAL IS EACH?

4. Age is not associated or correlated with whether one likes
tartare or would make tartare at home

5. Gender is a discriminating factor

6. Women generally like tartare more than men
& are more likely to make it at home

7. Trend of health consciousness amongst women
(but men as well)

8. yay or nay
to the products?

9. 49%
20%
14%
4%
LOVE
THE
PRODUCTS
LIKE
THE
PRODUCTS
INDIFF
ERENT
ABOUT THE
PRODUCTS
DON’T
LIKE THE
PRODUCTS
13%
HATE
THE
PRODUCTS

10. 49%
52%
OF THE RESPONDENTS
DID NOT
LIKE THE PRODUCTS
14%
4%
LOVE
THE
PRODUCTS
LIKE
THE
PRODUCTS
20%
INDIFF
ERENT
ABOUT THE
PRODUCTS
DON’T
LIKE THE
PRODUCTS
13%
HATE
THE
PRODUCTS

11. >> Ability to see the sauce <<
>> The size and choice of font <<
>> The shape of the bottle <<

13. would people
make tartare?

14. 47%
WOULD POTENTIALLY
MAKE TARTARE
40%
WOULD
NOT
WOULD
MAKE TARTARE
53%
MAKE TARTARE
13%
ALREADY
HAVE
MADE TARTARE

15. MAKING TARTARE IS RELATED TO HOW
PRICE CONSCIOUS SOMEONE IS

16. PRICE

17. INITIALLY
$6.95

18. NOW
$9.95!

19. $6.99
PROFIT MARGIN
$5.24
(PER BOTTLE)

20. The Current
Products